BREAKING THE RULES OF LUXURY - Tourism Australia€¦ · Amadeus’ Shaping the Future of Luxury...
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© 2016 Starwood Hotels & Resorts Worldwide, Inc. All rights reserved. For internal use only. Confidential and proprietary—may not be reproduced or distributed without the written permission of Starwood Hotels & Resorts Worldwide, Inc. BREAKING THE RULES OF LUXURY Anthony Ingham Global Brand Leader W Hotels Worldwide
Transcript of BREAKING THE RULES OF LUXURY - Tourism Australia€¦ · Amadeus’ Shaping the Future of Luxury...
© 2016 Starwood Hotels & Resorts Worldwide, Inc. All rights reserved. For internal use only. Confidential and proprietary—may not be reproduced or distributed without the written permission of Starwood Hotels & Resorts Worldwide, Inc.
BREAKING THE RULES OF LUXURYAnthony InghamGlobal Brand LeaderW Hotels Worldwide
BORN FROM THE CHAOS AND CULTURE OF NYC
THE BEIGE AGE
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“Business travel got a lot more
interesting with the launch of
W hotels”
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BOLDLY COLORING OUTSIDE THE LINES OF LUXURY
W COMMANDS LUXURY RATES
St Regis Ritz Carlton Luxury Collection W Hotels JW Edition
*Full Year 2016 Comp ADR
TRADITIONAL & UNTRADITIONAL LUXURY COMPETITORS
COMPETITIVE LANDSCAPE
MIXING LUXURY & VALUE BRANDSCOMPETITIVE LANDSCAPE
AND LUXURY IS A DANGEROUS WORD.
COMPETITIVE LANDSCAPE
W SITS ALONGSIDE LUXURY, NOT CONFINED BY IT
COMPETITIVE LANDSCAPE
GLOBAL LUXURY LIFESTYLE ICON
W PUNTA DE MITA MAY2016
WHAT’S NEXT IN 2017
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W BELLEVUEJune 2017
W TEL AVIVNovember 2017
W AMMANOctober 2017
W DUBAI – THE PALMDecember 2017
W SUZHOUJune 2017
W SHANGHAI – THE BUNDJune 2017
W PANAMAJuly 2017
2017 OPENINGS
GLOBAL PIPELINEEAMEW TEL AVIVW AMMANW DUBAI, THE PALMW MILANW MADRIDW MUSCATW BELGRADEW ABU DHABIW SHARM EL SHEIKH
ASIA PACIFIC W SHANGHAIW CHANGSHAW CHENGDUW KUALA LUMPURW SUZHOUW PHUKETW BRISBANEW JAKARTAW SENYANGW XIAMEN
NORTH AMERICAW LAS VEGASW BELLEVUEW ASPENW PHILADELPHIAW LOS ANGELES – DOWNTOWN
LATIN AMERICAW PANAMAW KANAI RIVERIAW COSTA RICA
W ESCAPES
© 2014 STARWOOD HOTELS & RESORTS WORLDWIDE, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. CONFIDENTIAL AND PROPRIETARY—MAY NOT BE REPRODUCED OR DISTRIBUTED WITHOUT THE WRITTEN PERMISSION OF STARWOOD HOTELS & RESORTS WORLDWIDE, INC.
CURRENT W ESCAPES
COMING SOON
W BALIW BARCELONAW GOAW FORT LAUDERDALEW LAS VEGASW KOH SAMUIW MALDIVESW PUNTA DE MITAW SINGAPORE – SENTOSA COVEW SOUTH BEACHW VERBIERW VIEQUES ISLAND
2017+W ASPEN
W ALGARVEW COSTA RICA
W DUBAI – THE PALMW KANAI (RIVIERA MAYA)
W SANYAW PHUKET
FOOTPRINT
ESCAPES VIDEO
A NEW WORLD OF LUXURY
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THE LUXURY INDUSTRY IS GROWING AT AN UNPRECEDENTED RATE, DRIVEN BY A RISING NUMBER OF GLOBAL CONSUMERS
ENTERING THE WEALTHY ELITE.
LUXURYTRAVEL BOOM
MILLIONAIRE BOOM
LUXURY IS BIG BUSINESS
THE UHNWI ERA
6.2% 52% $1tr 41%Amadeus’ Shaping the Future of Luxury
Travel report, 2016Boston Consulting Group’s Global
Wealth Report, 2016Bain & Company, 2015 Frank Knight’s Wealth Report, 2016
THE TRAVEL INDUSTRY HAS BEEN SLOW TO REACT TO THIS DRAMATICALLY CHANGING LANDSCAPE.
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L’ORÉAL
PROFESSIONALPRODUCTS
CONSUMER PRODUCTS
L’OREAL LUXE
ACTIVE COSMETICS
THE BODY SHOP
SWATCH GROUP
(FOCUSED ON WATCHES & JEWELRY)
PRESTIGE & LUXURY RANGE
HIGH RANGE
MIDDLE RANGE
BASIC RANGE
VOLKSWAGEN
LVMH
WINE & SPIRITS
FASHION & LEATHER GOODS
PERFUME & COSMETICS
WATCHES & JEWELLERY
SELECTIVERETAILING
OTHER ACTIVITIES
34THE DIVERSE LUXURY TRAVELLER
LUX REBEL
NEW/ NEXT IN AUSTRALIA
MAP OF AUSTRALIA WITH PINS
W BRISBANE
Opening January 2018
W MELBOURNE
OPENING 2020
TO WRAP IT UP…
THAT’SIT
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