Breaking The Internet - TNW Europe 2015
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Transcript of Breaking The Internet - TNW Europe 2015
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BRANDS IN TOP 100
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BRANDS IN TOP 100
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BRANDS IN TOP 100
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YOUTUBE CULTURE =
POP CULTURE
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ADVERTISERS IGNORING THEIR AUDIENCE
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INVEST =
HUGE GAINS
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BREAK THE INTERNET
@KIMKARDASHIAN 578,000 Tweets
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TWEETS/MONTH
0
200000
400000
600000
800000
@KIMKARDASHIAN @PEWDIEPIE
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VS
JENNA MARBLES CHELSEA HANDLER
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64,411 6,641
VS
JENNA MARBLES CHELSEA HANDLER
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VS
TYLER OAKLEY NEIL PATRICK HARRIS
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41,394
VS
998,246
TYLER OAKLEY NEIL PATRICK HARRIS
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WHY ISN’T EVERYONE DOING THIS?
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PRODUCTIONDISTRIBUTION
CREATIVE
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PRODUCTIONDISTRIBUTION
CREATIVE
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=
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IS THIS A FAD?
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CREATORS HAVE DIRECT LINE OF COMMUNICATION TO FANS
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WHAT DOES A DIRECT LINE OF COMMUNICATION LEAD TO?
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OLD MEDIA BASED ON SCARCITY/NEW MEDIA BUILT ON ABUNDANCY
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10K YOUTUBE CHANNELS WITH 50K+ SUBSCRIBERS
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4 VIDEOS 750K Views 50% more views
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PRIC
E
QUANTITY
DEMAND
SUPPLY
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WHY DOES THIS MATTER?
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v
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THANK YOU