Break feast&famine talk
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Transcript of Break feast&famine talk
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.comInternational Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
From Feast & Famine
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
to Garden of Possibilities
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
The Old Business Model
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Business Crash
The train has crashes
You need another VEHICLE
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
The New Vehicle: Kayak!
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
1. Build Differently
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
2. Monitor & Track
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
3. Adjust
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Dive Deeper
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
1. A Different Model
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Technician (job) Mindset
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
The CEO Mindset
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Old Model
Services by the hour.Juggling your business tasks
while balanced on a unicycle.
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
New Model
Multiple profit centers for several income streams.
The ride is more stable.
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
The Missing Piece
Understand what you’re really selling
And to who
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Be Different
(Knowledge + expertise)
X Clear Target Client
= Successful Business
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Use the Revenue Compass
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Your Premium
Time is precious.
Charge for it.
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Teach, Train & Coach
Share knowledge & experience
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Package Solutions
Group Services
Templates & Checklists
Procedures & Systems
Home Study Courses
Workbooks from classes
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Put it on Autopilot
Affiliate programs
Joint Ventures
Advertising / AdSense
Sponsorships
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Things to Consider
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Repurpose Work & Expertise
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Content is Gold
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Collaborate & Conquer
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
2. Monitor & Track
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Monitor Outside Trends
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Plug In
Business Trends
Economic Swings
Be a part of the Tribe
Tune into their Needs
Technology Updates
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Listen
Know your tribe.
What’s their problem?
Be the solution.
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Be Flexible
Delivery options
Multiple formats
Various packages
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Track Inside Business
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Profit Center Performance
Summer | 2011
Your BusinessIncome Report
A:Services
B:Events &
Workshops
C:Products
D: Passive Streams
CompassPerformance
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
3. Adjust
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Steer Your Boat
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Adjust for Upcoming Trends
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Grab Your Copy
Download your complimentary copy of 2011 Business Trends Every Solo Pro Need to Know from our website at:
IASECP.com/Gift