BrandZ 2014 China´s Top 100 Brands (Millward Brown)
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70 71
TOP 100 Most Valuable Chinese Brands 2014
Category
Insurance
Alcohol
Real Estate
Airlines
Insurance
Alcohol
Home Appliances
Health Care
Airlines
Consumer Electronics
Alcohol
Home Appliances
Real Estate
Real Estate
Home Appliances
Technology
Apparel
Technology
Food & Dairy
Technology
Alcohol
Alcohol
Health Care
Cars
Alcohol
Brand ValueUS$ Mil.
2,361
1,977
1,921
1,878
1,723
1,722
1,657
1,610
1,598
1,586
1,450
1,443
1,337
1,295
1,214
1,172
1,170
1,106
1,012
996
937
923
841
780
764
Brand Value % Change 2014 vs. 2013
New
New
New
8%
New
40%
2%
50%
5%
-19%
-53%
10%
New
New
13%
-2%
New
New
42%
New
-66%
New
86%
New
13%
Brand Contribution
2
3
3
3
2
5
3
4
3
2
4
4
3
3
3
5
4
4
5
3
4
4
3
1
4
TOP 100 Most Valuable Chinese Brands 2014
Category
Telecom Providers
Financial Institutions
Technology
Financial Institutions
Technology
Financial Institutions
Financial Institutions
Oil & Gas
Oil & Gas
Insurance
Insurance
Alcohol
Telecom Providers
Financial Institutions
Food & Dairy
Financial Institutions
Telecom Providers
Airlines
Financial Institutions
Insurance
Food & Dairy
Health Care
Food & Dairy
Technology
Real Estate
Brand
China Mobile
ICBC
Tencent
China Construction Bank
Baidu
Agricultural Bank of China
Bank of China
PetroChina
Sinopec
China Life
Ping An
Moutai
China Telecom
China Merchants Bank
Yili
Bank of Communications
China Unicom
Air China
China Minsheng Bank
CPIC
Mengniu
Yunnan Baiyao
Shuanghui
Lenovo
Vanke
Brand
PICC
Yanghe
Poly Real Estate
China Eastern Airlines
New China Life
Tsingtao Beer
Gree
Tong Ren Tang
China Southern Airlines
Suning
ChangYu
Haier
Country Garden
Evergrande Real Estate
Midea
Sina
Belle
360
Bright
NetEase
Wu Liang Ye
Luzhou Laojiao
CR Sanjiu
BYD
Snow Beer
Brand ValueUS$ Mil.
61,399
39,658
33,879
25,510
19,986
19,318
13,636
13,433
13,133
12,702
11,128
10,504
8,168
6,785
5,068
4,906
4,404
3,653
3,416
3,396
3,105
2,990
2,679
2,585
2,547
Brand Value % Change 2014 vs. 2013
21%
-2%
68%
6%
-12%
12%
0%
12%
5%
-12%
5%
-19%
-5%
0%
86%
-1%
6%
12%
New
-2%
30%
72%
60%
15%
New
Brand Contribution
4
2
4
2
5
2
2
2
2
3
2
4
4
2
5
2
2
3
2
2
5
4
3
3
3
Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest.
TOP 100 Most Valuable Chinese Brands 2014
72 73
TOP 100 Most Valuable Chinese Brands 2014
Category
Education
Alcohol
Personal Care
Travel Agency
Financial Institutions
Real Estate
Airlines
Jewelry Retailer
Apparel
Alcohol
Apparel
Home Appliances
Real Estate
Food & Dairy
Alcohol
Real Estate
Hotels
Jewelry Retailer
Financial Institutions
Real Estate
Furniture
Real Estate
Apparel
Apparel
Apparel
Brand ValueUS$ Mil.
754
720
718
718
604
595
572
554
552
518
458
457
454
450
430
424
421
404
391
370
363
353
338
314
312
Brand Value % Change 2014 vs. 2013
New
20%
New
47%
New
New
9%
New
New
-11%
-62%
New
New
14%
New
New
New
New
New
New
New
New
8%
-30%
New
Brand Contribution
4
4
2
2
1
3
2
4
4
5
3
4
2
5
3
3
4
4
2
2
4
1
3
3
4
TOP 100 Most Valuable Chinese Brands 2014
Category
Food & Dairy
Real Estate
Home Appliances
Alcohol
Catering
Apparel
Home Appliances
Travel Agency
Hotels
Alcohol
Personal Care
Technology
Insurance
Hotels
Jewelry Retailer
Apparel
Apparel
Catering
Apparel
Alcohol
Hotels
Jewelry Retailer
Home Appliances
Education
Food & Dairy
Brand ValueUS$ Mil.
308
294
280
268
259
258
253
252
239
234
218
208
202
201
164
162
158
152
146
142
141
139
135
134
132
Brand Value % Change 2014 vs. 2013
New
New
New
New
New
-60%
New
New
New
New
New
New
New
New
New
New
-45%
New
New
New
New
New
New
New
New
Brand Contribution
4
1
2
3
4
3
4
2
4
3
4
3
1
4
4
4
2
3
3
5
4
4
4
4
3
Brand
New Oriental
Harbin Beer
Dabao
Ctrip
Industrial Bank
Longfor
Hainan Airlines
Lao Feng Xiang
Tata
Yanjing Beer
Metersbonwe
Robam
Gemdale
Fulinmen
Gujing Gong Jiu
R&F Properties
Home Inn
Eastern Gold Jade
China Everbright Bank
Soho China
Suofeiya
Greentown China
Anta
Youngor
Daphne
Brand
Sanquan
China Overseas Property
Hisense
Swellfun
Quanjude
Septwolves
Supor
CITS
Hanting
Pearl River
ZhongHua
Sohu
China Taiping
Huatian Hotel
Ming Jewelry
Aokang
Semir
Yonghe King
Bosideng
Great Wall
Jinjiang Inn
Lao Miao
Macro
Xueersi
Yashili
TOP 100 Most Valuable Chinese Brands 2014
Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest.