2013 BrandZ Latam Top 50 Brands (Millward Brown)
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Transcript of 2013 BrandZ Latam Top 50 Brands (Millward Brown)
Brazil MexicoColombiaChileArgentina Peru
# Brand
Brand Value
(US$ Mil.)Brand
Contribution Index
Brand Value
Change 2012-20132012 2013
5,114 6,620 4 29%
Beer
8,449 6,577 3 -22%
Communication Provider
4,698 6,520 4 39%
Beer
10,560 5,762 1 -45%
Energy
5,263 5,611 4 7%
Retail
6,690 5,492 2 -18%
Financial Institution
4,240 5,137 1 21%
Energy
4,336 4,454 1 3%
Communication Provider
6,606 4,006 2 -39%
Financial Institution
- 3,903 5 N/A
Beer
2,359 3,803 4 61%
Beer
3,307 3,707 4 12%
Cosmetics
3,109 3,632 3 17%
Financial Institution
# Brand
Brand Value
(US$ Mil.)Brand
Contribution Index
Brand Value
Change 2012-20132012 2013
3,318 3,537 5 7%
Retail
2,585 3,281 2 27%
Communication Providers
3,964 3,274 4 -17%
Airline
2,815 3,204 4 14%
Energy
3,465 3,009 4 -13%
Financial Institution
2,511 2,992 2 19%
Retail
1,995 2,976 3 49%
Bakery
2,656 2,768 2 4%
Communication Provider
- 2,487 4 N/A
Beer
2,842 2,466 3 -13%
Financial Institution
1,244 2,301 4 85%
Beer
2,414 2,094 3 -13%
Financial Institution
1,352 2,091 1 55%
Financial Institution
*
BrandZ™ Top 50 Most Valuable Latin American Brands 2013
*Claro is based in Mexico but has no operations there.
1,156 2,066 3 79%
Retail
1,494 2,034 1 36%
Cement
1,496 1,993 2 33%
Food
1,980 1,932 4 -2%
Retail
- 1,636 2 N/A
Financial Institution
1,398 1,578 2 13%
Retail
- 1,567 2 N/A
Financial Institution
1,699 1,558 4 -8%
Retail
1,834 1,465 2 -20%
Retail
4,574 1,427 2 -69%
Financial Institution
- 1,401 5 N/A
Beer
1,168 1,286 3 10%
Retail
851 1,284 3 51%
Beer
1,251 1,281 4 2%
Financial Institution
3,074 1,272 2 -59%
Energy
1,361 1,248 4 -8%
Retail
1,116 1,190 3 7%
Retail
- 1,187 2 N/A
Retail
- 1,095 2 N/A
Financial Institution
762 1,046 2 37%
Retail
778 1,036 2 33%
Food
697 1,010 5 45%
Beer
1,708 1,009 1 -41%
Mining
1,143 992 3 -13%
Financial Institution
*Claro is based in Mexico but has no operations there.
# Brand
Brand Value(US$ Mil.)
Brand Contribution
Index
Brand Value
Change2012-20132012 2013
# Brand
Brand Value(US$ Mil.)
Brand Contribution
Index
Brand Value
Change2012-20132012 2013
Source: BrandAnalytics and Millward Brown Optimor.BrandZ™ Top 50 Most Valuable Latin American Brands 2013