Brands Presentation 2011

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Connecting Great Brands with Great Music

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Enjoy our 2011 Brands Presentation. For more information contact Louis Simmons

Transcript of Brands Presentation 2011

Page 1: Brands Presentation 2011

Connecting Great Brands with Great Music

Page 2: Brands Presentation 2011

The Live365 Network

–Broadcasting since 1999

–50+ staff

–Provides state-of-the-art proprietary technology tools and services to independent

webcasters

–7,000+ stations across 260+ genres

–Unique combination business delivering broadcaster and listener services

–Featuring a roster that ranges from established artists such as Pat Methany,

Johnny Cash, and Carlos Santana, to commercial and public radio stations and

individual DJs

Headquarters: Silicon Valley

The World's Largest Internet Radio Network

Live365 pays royalties to labels, artists, songwriters, and publishers through established royalty collection organizations

including ASCAP, BMI, SESAC, and SoundExchange

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Powering Brands

–Live365 offers an end to end solution that drives traffic and brand awareness and

helps create emotionally engaged consumers through the power of music.

–Live, streaming radio manifestation of your brand.

–Digital distribution through Live365 desktop player and Facebook widgets.

–Compatibility with mobile devices.

–One stop shop solution for brands to reach and engage customers.

–Programming, royalty coverage, player design, widgets, and applications.

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Partner Success Stories

–Find a turnkey solution for providing our brand client with an online radio

platform, including a reporting process that strictly adhered to any and all

licensing royalty payment requirements.

Beyond Marketing Group SCION Radio 17

Needs

–17 royalty included stations with full distribution on Live365.com and devices.

Inclusion in iTunes directory. Custom integration with website. Feature on

Live365.com.

Solution

–“Our needs were certainly met. Additionally, we expanded our platform to include

a mobile version of the app available for iPhone, iTouch, and iPad users, utilizing

the same Live365 streams and reporting process.”

-Dana Shayegan, Beyond Marketing

Result

7,960,529 streams launched, 1,754,201 total listening hours.

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Partner Success Stories

–Engage visitors to the Bacardi.com website, providing them with a rich listening

experience. Connect with listeners. Extend visitor time on site. Increase page

views.

Maverick Digital’s Bacardi Live

Needs

–Launched multiple stations to appeal to the diversity of their consumers. Custom

integration with Bacardi website. Distribution on Live365.com and devices.

Solution

–3,890,350 streams launched

–856,767 listening hours

Result

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Partner Success Stories

FLUID’s Calvin Klein: ckfree

Needs: Unique viral campaign for product launch.

Solution: Sharing playlists: Sending personalized eCards with music.

Result: Project extended 1 year beyond original completion date.

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Build Custom Website Players

–Branded header and player skin

–Easily skin-able players for sponsorship and advertising opportunities

–Track info with album art

–Custom links

–Multi channel picker

–Social networks and widget sharing links

–Rotating messages for news / events

–Buy buttons, e-commerce links

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Build Custom For Sponsors

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Built In Distribution: launch on live365.com

Live365.com reaches 3.5 million listeners per month

20 million page views

35 million audio ads

39 million display adsAudience Profile

55% Male  45% Female

53% are Single  47% are Married

96% Purchased online in the past 6 months

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Built In Distribution: iTunes Radio

Stations can also be featured on iTunes

radio, which can reach up to

500 million users worldwide.

With our specialty sites, stations have the

advantage of being featured to specific demo

graphics - which translates to a more

concentrated audience of listeners.

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Online Distribution : Facebook

Broadcast to Facebook

–Custom Facebook page design

–Radio tab

–Streaming widget

–“Get this Widget” functionality

–“Like” and “Share” (Facebook, Twitter)

–Pop-up player/multiple players

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App Distribution

Which OS?

Mobile

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Device Distribution

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Future of Radio: Custom Car Solutions

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Capabilities: Platform

State-of-the-art capabilities

–Broadcast software with both live and pre-recorded modes (PC and Mac compatible).

–Multiple ISP routing for maximum reliability.

–Proprietary scalable server.

–Network recently rebuilt to handle 10X existing traffic.

–Full backup of hosted content.

–Web based tools.

–Technical and billing support by phone.

–10 years of streaming experience with hundreds of thousands of broadcasters.

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Capabilities: Statistics

Data at Your Fingertips

– Listening hours, stream launches, simultaneous listeners, Live365 presets, Live365 rankings, geo-specific statistics

– Track Reports• Track ratings• Listener drop statistics • Loss % statistics• Spins• Thumbs up/down• Track purchases• Date track added

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Capabilities: Programming and Management

World class in house access to content, programming, and imaging professionals

ABC Network, Louis Vuitton, The Standard Hotel Group,

Lucky Strike Lanes, Salvatore Ferragame, The Oscars,

Sundance, The Winter Olympics, Jaguar, Christian Dior,

Dolce and Gabbana…

The Playlist Generation

Deepmix

Garth Trinidad (KCRW)

Coca Cola, Budweiser, McDonalds, Sears, Reebok,

Gatorade, THQ Red Faction 2, KIA Motors, American Rap

Stars, Quicksand

UPN, Nike, FX Network, PBS, Mitsubishi, Infiniti, United

Airlines

7000 DJs/Hosts and Tastemakers in +260 genres

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Capabilities: Royalty Coverage & Reporting

Complete licensing with ASCAP, BMI, SESAC, and SoundExchange

Full reporting on tracks played

DMCA compliance

Expert consultation on streaming music legalities

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Thank You

Louis Simmons

Sales Executive

+1 800 294 4777 x118

[email protected]