Bevel Brands Investor Presentation 12.28.15v3

Confidential

Financing & Corporate OverviewDecember 2015

About Bevel Brands

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Business OverviewConfidential

Bevel Brands is a brand management platform formed to acquire, manage and grow established Consumer Product companies/brands with a goal of increasing sales/profitability and a focus on increased shareholder value and returns to Bevel investors.

About Bevel Brands

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• Bevel Brands, LLC is owned and managed by a team of executives with broad consumer and industrial brand experience. We are industry experts with proven operational experience growing established brands with a “bootstrap” mentality ; driving increased sales and EBITDA with the goal of creating shareholder value

• The team has expertise in financial structuring with a goal of maximizing ROI for investors using creative debt and equity constructs

• We have a proven track record as team as demonstrated by the acquisition and successful sale of brands such as Calgon, St. Joseph Aspirin and Digel

• Platform structure leverages sales, marketing, and distribution synergies across diverse set of CPG business units

Bevel Brands was Formed as a Brand Management Platform for Consumer Products

Strong BrandEquity

High consumer awareness and loyalty Strong consumer value Broad and deep distribution Attractive consumer demographics

Outsourced Business Model

Focus

Minimal fixed cost and capital base Flexible and responsive to changing market requirements Scalable to accommodate organic growth and acquisitions Platform for acquisitions – allows for leveraging of operating expenses across

multiple brands/companies

Experienced Executive Team

Organic growth through refreshed product line(s) and distribution expansion Opportunities for significant cost productivity Product line extensions into adjacent categories Creative financial structuring allows Bevel to reinvest EBITDA for brand

awareness and accelerated growth

Substantial EBITDA Growth

Management team with deep CPG experience Demonstrated track record in managing and growing multiple brand portfolios Proven record of significant productivity gains and cost savings

Large & Fragmented Categories

Fragmented competitive environment with opportunities for leadership in segment niches

Opportunity to gain share versus undifferentiated offerings Innovation provides vehicle for product differentiation


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Our “Investment Thesis”

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• Bevel Brands will actively engage to acquire, manage and grow existing consumer product brands. We will deploy our sales and marketing expertise along with creative financial structuring to take undervalued brands and drive brand and product innovation, resulting in sustainable revenue and EBITDA growth.

• Acquiring “mismanaged/orphaned” brands and creating a “first-time in a long time” sustainable growth event as a significant component in creating a multiplier on purchase price vs potential exit value within 24 to 36 months.

• Bevel will also make minority direct investments in companies that are potential M&A targets or have strategic synergies with the operating model.

• We will provide advisory services to companies and brands where we can add strategic value and operational expertise for fee and equity compensation accruing to the benefit of all Bevel shareholders.

Platform Management

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Operating Partner

Sales & MKTG

Strong Management Team with Deep CPG Experience

(1)

Jeff ElaOperating

Partner

Bernie KropfelderManaging Partner

Corey SingmanPartner


(1)Jim AstrachanOperating

Partner

Deb HartzellOperating

Partner

Minimizing Operational overheads by leveraging multiple brandsacross an efficient management platform that allows for minimalincremental operating overhead increases as brands are acquired

Bruce ShalettPartner

Industry / Acquisition Focus

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1 2 3

GlaxoSmithKline BrandsConfidential

Personal Care OTC/Pharma Home/Hardware

• Beauty• Fragrance• Skin Care

• OTC Products• Supplements• Foot Care

• Home Products• Hardware• Paint/Sundries

Known Brands with an Edge in Technology, Form or Function

Acquisition Overview

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Bevel Brands, Inc.

AdvisoryServices

Direct Investment Holdings Home / Hardware

Lloyd Harbor

PartnersACQ2

OTC/Personal Care

ACQ1OTC/PC

ACQ3OTC/PC

ACQ4OTC/PC

Business Platform Overview


Consolidated Summary Financial Profile

Numbers are for illustrative purposes only

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Assumptions:• Bevel Ownership ~ 51%• Excess earnings reinvest for first 24 mos.

$ in thousands

Financing – Sources and Uses

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$ in thousands

Case Study – ILEX Consumer Products Group

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Company Overview

TransactionDetails

InvestmentThesis

Actions

InvestmentPerformance

Provider of Health and Beauty Products - Calgon Provider of Low Dose Aspirin – St. Joseph HQ: Baltimore, MD

Source: Proprietary Purchase Date: Calgon - November 2008 Purchase Price: $4.0M (Debt/Equity) - Purchased from :Ascendia Brands Purchased Date: St. Joseph - January 2010 Purchase Price: $15.0M (Debt/Equity) – Purchased from Johnson & Johnson Total Equity Investment: $7.0M

Re-invent Brands – make relevant to Consumer and Retailers Focused Efforts on New Products Move from US Manufacturing to Full Turn Key Outsource Model Leverage Platform to drive Overhead & G&A Productivity cost out Use expertise to create growth events for “orphaned” brands in need of focus

Invested in New Product Development and Re-branding Leverage 3PL providers for “Back Office” functions Established Outsourced Manufacturing and Distribution Revenue Growth Through Distribution and Marketing Efforts

Investment Status: Realized Realized Value: $48.5M - Sold to PE in December 2012 Gross Multiple Of Invested Capital: 4.5x Gross IRR:

Case Study – Investment Notes

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ILEX Consumer Products Group, LLC (Calgon and St. Joseph)

Calgon and St Joseph were acquired with the goal of capitalizing on significantbrand awareness while accelerating profitability through SKU rationalization, product innovation, line extensions focused on most popular products and efficient third party manufacturing driving costs down.

Free from the financial and operational constraints of previous parent/ owners (Ascendia and Johnson and Johnson respectively) who had many other brands to manage/focus on, Bernie Kropfelder and his team were able to create significant value by taking a laser focused operational approach to the growth of both brands. Ultimately, the beneficiaries were the shareholders who received a 4.5x return on invested capital when the businesses were sold to a PE firm in December 2012.

Appendix

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Confidential Appendix available for

Investors under signed NDA

Bevel Brands Investor Presentation 12.28.15v3

Documents

Transcript of Bevel Brands Investor Presentation 12.28.15v3