Brands in social media - Le risposte dei consumatori
Transcript of Brands in social media - Le risposte dei consumatori
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Brands in social media
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Social media interaction is not age related
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18-24 25-34 35-45 45-54 55+ Total
Daily Once a week Once a month Sometimes Almost never
How often do you interact with brands / companies on the social media?
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Consumers want brands in social media
Do you think a brand has to have (or needs to) a place in the social media?
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Young adults like brands in social media
Do you think you have a better relationship with brands companies present on the social media (when compared to companies not present on the social media)?
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Younger adults audience are most impressed by brands being within social media
About the companies you have a relationship with on the social media - do they offer you better services?
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Mature audience ready to give feedback
How do you agree with the following statements? Do you think companies should use the social media in order to: Get a feedback about their products / services?
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Social media improves communication with clients of all ages
How do you agree with the following statements? Do you think companies should use the social media in order to: Better the communication with clients?
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Social media makes good communication tools
How do you agree with the following statements? Do you think companies should use the social media in order to: Communicate the company’s news?
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Mature audience appreciate Corporate social responsibility
How do you agree with the following statements? Do you think companies should use the social media in order to: Get involved in the community or to be socially responsible?
60% of 35 – 54 olds for CSR in Social Media
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Entertainment not of primary importance
How do you agree with the following statements? Do you think companies should use the social media in order to: Entertain?
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Social media might increase sales
How do you agree with the following statements? Do you think companies should use the social media in order to: increase sales?
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Social media discounts much appreciated
How do you agree with the following statements? Do you think companies should use the social media in order to: Offer discounts/limited products?
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Clients want new ways of communication with brands
Do you think that companies should look for new ways how to interact with clients?