BrandLove Customer Journey Map
1
Customer Journey Map Sees an advertisement Has a problem Requests a Quote Travels SERVE BUY Receives a special offer Gets a Job Falls in Love Makes a complaint Re-evaluate Sends Children to school Has a child Gets Married Buy a Home Buy Product Awareness Recommendation from a friend Catalyst Evaluate Take Home/have delivered Graduates Need P e o p l e P r o c e s s T e c h n o l o g y I n te r a c t i o n C h a n n e l s Go on Holiday Receives Statement Copyright© Brandlove 2015 P e o p le P r o c e s s T e c h n o l o g y I n t e r a c t i o n C h a n n e l s I am ______________
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Transcript of BrandLove Customer Journey Map
Customer Journey Map
Sees an advertisement
Has a problem
Requests a QuoteTravels
SERVE BUYReceives a special offer
Gets a Job
Falls in Love
Makes a complaint
Re-evaluate
Sends Children to school
Has a child
Gets Married
Buy a Home
Buy
Product Awareness
Recommendation from a friend
Catalyst
Evaluate
Take Home/have delivered
Graduates
Need
People Process
Te
chn
olo
gy
Interaction Channels
Go on Holiday
Receives Statement
Copyright© Brandlove 2015
People Process
Tech
no
log
y
Interaction Channels
I am ______________