In today's market it is crucial that you not only put timeand effort into your business and the services youprovide but also into your online identity. With theadvances in smart phones, tablets and portablecomputers, content is readily available to consumerswithin seconds. You could offer the best services inyour field but without a positive online reputation andpresence it is almost guaranteed that your businesswill suffer. Here are a few things to keep in mind whenexpanding your brand into the digital market.

Consumers like easy-to-use products. If they are not

able to navigate efficiently throughout your website

chances are they will give up and move on.

The majority of consumers engage in some sort of

social media activity. The most popular being

Facebook to Twitter and most importantly Linkedin. By

not having an active presence on these platforms, you

are limiting the growth and awareness of your

business.

Online review sites such as yelp and google can have

a huge effect on the perception of your business to

others. It is important that you constantly monitor these

sites and respond to negative feedback immediately.

Thank You