BRANDING with INTENTION - Amazon S3€¦ · Branding is a journey. Come get support to make it a...

BRANDING with INTENTIONfor Health Coaches

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Branding with Intention for Health Coaches © 2014 Jewels Branch LLC All Rights Reserved - Presented at The Health Coach Group Mastermind Retreat2

YOUR VALUES

1) How is your company changing the world and/or changing your customer’s world?

2) What are the promises (spoken & implied) that you make to your clients about how you do business?

I will always I will never


3) Why are you meant to build this brand for these specific customers?

I am _____________________________________________________________,

_________________________________________________________________,

_____________________________and that makes me a perfect fit for my clients.

4) What is your future vision for your business? In 5 years what will be different about your business?


5) What do you personally value? Circle your top 5 values. Look back at your answers on the previous pages for clues to what you value most.

Accountability

Accuracy

Achievement

Adventurousness

Altruism

Ambition

Assertiveness

Balance

Being the best

Belonging

Boldness

Calmness

Carefulness

Challenge

Cheerfulness

Clear-mindedness

Commitment

Community

Compassion

Competitiveness

Consistency

Contentment

Continuous Improvement

Contribution

Control

Cooperation

Correctness

Courtesy

Creativity

Curiosity

Decisiveness

Democraticness

Dependability

Determination

Devoutness

Diligence

Discipline

Discretion

Diversity

Dynamism

Economy

Effectiveness

Efficiency

Elegance

Empathy

Enjoyment

Enthusiasm

Equality Excellence

Excitement

Expertise

Exploration

Expressiveness

Fairness

Faith

Family-orientedness

Fidelity

Fitness

Fluency

Focus

Freedom

Fun

Generosity

Goodness

Grace

Growth

Happiness

Hard Work

Health

Helping Society

Holiness

Honesty

Honor

Humility

Independence

Ingenuity

Inner Harmony

Inquisitiveness

Insightfulness

Intelligence

Intellectual Status

Intuition

Joy

Justice

Leadership

Legacy

Love

Loyalty

Making a difference

Mastery

Merit

Money

Obedience

Openness

Order

Originality

Perfection

Piety

Positivity

Practicality

Preparedness

Professionalism

Prudence

Quality-orientation

Reliability

Resourcefulness

Restraint

Results-oriented

Rigor

Security

Self-actualization

Self-control

Selflessness

Self-reliance

Sensitivity

Serenity

Service

Shrewdness

Simplicity

Soundness

Speed

Spontaneity

Stability

Strategic

Strength

Structure

Success

Support

Teamwork

Temperance

Thankfulness

Thoroughness

Thoughtfulness

Timeliness

Tolerance

Traditionalism

Trustworthiness

Truth-seeking

Understanding

Uniqueness

Unity

Usefulness

Vision

Vitality


6) Evaluate your top 5 values. For each of your values how does your company express this value now. How can it more fully express this value in the future?

Value Being expressed now by.... Can be more fully expressed by....


DEFINE YOUR POSITION IN THE MARKET

1) Who benefits the most from your services/goods?

2) How can your clients get help from you right now? Top 3 - 4 products/services.

Product/Service Problem this product solves for your client and side benefits they experience


3) Who are your main competitors?

4) How do you solve your clients problems differently than your competitors?

5) Where do you want to position your business in the market? Are you high-end exclusive or for everyone?


YOUR UNIQUE BRAND PERSONALITY

1) How do you want your business to feel to your ideal clients?

Put a dot along the spectrum to show how you want your business to feel to your ideal clients.

fun ------------------------------------------------------------------------------------------serious

small biz ---------------------------------------------------------------------------------corporate

progressive --------------------------------------------------------------------------conservative

spontaneous ---------------------------------------------------------------------------plan driven

for everyone ------------------------------------------------------------------------------exclusive

trendy ---------------------------------------------------------------------------------------classic

modern -------------------------------------------------------------------------------traditional

2) Who are you? What makes you different from everyone else in the world?

A) Look at the Past:

List your top 5 (or more) achievements in life. Go way back to your child-hood through present day. The things YOU are most proud of and that have shaped you into the person you are today.

1.


2.

3.

4.

5.

List your 5 challenges you’ve faced in life. Go way back to your childhood through present day. The events that have most shaped you into the person you are today.

1.

2.

3.


4.

5.

B) Look at the Present:

What are your current hobbies/sports/favorite pastimes?

What do you obsess over, collect, watch on TV, read magazines about, or have Pinterest boards dedicated to?

3) If your business was a famous person who would your business be?

Is your business Tina Fey, Amelia Earhardt, Dolly Parton, President Obama, Sophia Loren, Nick Nolte, Oprah, or someone else?

What characteristics does your business share with that person?


4) What are some of you favorite experiences with companies, brands, coaches, etc.?

5) What exactly do those companies do to make you feel so good about spending money with them?

6) How can you bring the “feel good” elements of those experiences into each interaction with your clients in your own way?


MOOD BOARDSGet a Pinterest account here: http://www.pinterest.com if you don’t have one!

Add Pinterest’s “Pin It” button or bookmarklet to your browser. http://about.pinterest.com/en/goodies

If you have a smart phone get the Pinterest app. (This will make pinning faster and make it easy to pin your own photos!)

#1 Brand Inspiration Board

1) Create a Pinterest board to gather your brand inspiration

2) Pin based on feelings! Go with your gut: pin or bookmark anything and every-thing that speaks to you. Don’t question why, just notice and gather.

Pin anything that express your personal values.

Pin anything that captures the way you want your brand to feel to your ideal clients.

Pin color combos, fonts, textures, patterns, photos, design elements that con-vey how you want your brand to feel.

#2 Ideal Client Party Board

1) Start a Pinterest board to plan a party for your idea clients. Set the scene: food, decorations, games, music, etc. What would this party feel like?

Continue to refine: Even after this mastermind is over, continue to add to, and take away from, your boards as you find new inspiration and as your business evolves. Keep adjusting your board to show the feelings you want your brand to convey.


EVALUATE YOUR MOOD BOARDS 1) What are the big themes (ideas, concepts, feelings) you see in your mood board? and your ideal

client party board? (things like freedom, craftsmanship, humor, vitality, energy)

Theme #1:

Theme #2:

Theme #3:

2) What are the common color themes on your boards? Are you drawn to bright colors, pastels, warm, cool, specific hues?

3) What are the common font styles on your boards? Are you drawn to san serifs, serifs, script fonts, novelty fonts?

4) What are the common image styles on your boards? Are you drawn to flowers, swirls, lines, textures, banners, shapes? Are you drawn to hand drawn illustrations, crisp photos, moody scenes, detailed shots?



creative courses & consulting for online businesses

BRANDING with INTENTION

Branding is a journey.

Come get support to make it a smooth journey for your health coaching business.

www.jewelsbranch.com

http://jewelsbranch.com

BRANDING with INTENTION - Amazon S3€¦ · Branding is a journey. Come get support to make it a...

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