BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone...

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Transcript of BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone...

Page 1: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG
Page 2: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

nonprofit clients

All Against The Haul

Astraea Lesbian Foundation For Justice

At the Table Campaign/Make Poverty History

Big Banks Screwed You

Climate Smart Missoula

Division of Early Childhood

DUI Task Force

Ecology Project International

Garden City Harvest

Homeword

Honor The Earth

Humane Society of Western Montana

Indigenous Women’s Network

Missoula Aids Council

Missoula Aging Services

Missoula In Motion

Montana CDC

Montana Conservation Corps

Montana Wilderness Association

National Forest Foundation

White Earth Land Recovery Project

Page 3: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnDinG

Page 4: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnD BAsics

Page 5: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

tAGline

Page 6: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

loGo

Page 7: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

GrAphic lAnGuAGe

Page 8: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

color pAlette

Page 9: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

tone of your copy

Page 10: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

short pitch / elevAtor speech

Page 11: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

MArKetinG

BrAnDinGvs.

Page 12: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnDinG

Page 13: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnDinG pricinG

Page 14: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnDinG pricinG

pAcKAGinG

Page 15: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

Page 16: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ion

Page 17: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

Page 18: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

Page 19: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

Page 20: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

eMAil MArKetinG

Page 21: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

eMAil MArKetinG

sociA

l MeDiA

Page 22: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

eMAil MArKetinG

sociA

l MeDiA

We

Bs

ite

Page 23: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

eMAil MArKetinG

sociA

l MeDiA

We

Bs

ite A

nA

lyt

ics

Page 24: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

eMAil MArKetinG

sociA

l MeDiA

We

Bs

ite A

nA

lyt

ics

inBo

un

D M

ArKetin

G

Page 25: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

eMAil MArKetinG

sociA

l MeDiA

We

Bs

ite A

nA

lyt

ics

inBo

un

D M

ArKetin

G

sAles

Page 26: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

eMAil MArKetinG

sociA

l MeDiA

We

Bs

ite A

nA

lyt

ics

inBo

un

D M

ArKetin

G

sAles

Page 27: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

MA

rKet

inG

MA

rKetin

G

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

eMAil MArKetinG

sociA

l MeDiA

We

Bs

ite A

nA

lyt

ics

inBo

un

D M

ArKetin

G

sAles

Page 28: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

BrAnD

tArGet AuDience

Page 29: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

the

Why

?

Page 30: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

verBAlly

Page 31: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

verBAlly+

visuAlly

Page 32: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

verBAlly+

visuAlly +

DiGitAlly

Page 33: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

verbally–communicate your unique point of view.

Page 34: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG
Page 35: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

®

Page 36: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG
Page 37: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

visually–establish a graphic language that tells your target audience who you

are BEFORE they meet you.

Page 38: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG
Page 39: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG
Page 40: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG
Page 41: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG
Page 42: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG
Page 43: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG
Page 44: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

Digitally–create an inviting space online.

Page 45: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

user experience+

content +

DesiGn+

DevelopMent

Page 46: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG
Page 47: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

Give users a call to action.

Page 48: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG
Page 49: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

Tell your stories online.

Page 50: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG
Page 51: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

Make your users happy.

Page 52: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG
Page 53: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

Lead with your Why.

Page 54: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG
Page 55: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

No dead ends.

Page 56: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG
Page 57: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG

shoW your iMpAct

Page 58: BrAnDinG - University of MontanaBrAnD BAsics. tAGline. loGo. GrAphic lAnGuAGe . color pAlette. tone of your copy. short pitch /elevAtor speech. MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG