WorldFish Corporate Identity...Contents 1.0 Introduction 4 2.0 WorldFish 2.1 Logo 6 2.2 Tagline 10...

Produced by the Communications and Donor Relations DivisionSeptember 2012

WorldFish Corporate Identity

Contents 1.0 Introduction 4 2.0 WorldFish 2.1 Logo 6 2.2 Tagline 10 2.3 Typography 11 2.4 Color palette 15 2.5 Imagery 17 2.6 Templates 18 2.7 Language 24 2.8 Corporate Gifts 25 3.0 CGIAR Research Program on Aquatic Agricultural Systems (AAS) 3.1 Brand strategy 27 3.2 Logo 29 3.3 Tagline 31 3.4 Typography 32 3.5 Color palette 33 3.6 Imagery 35 3.7 Templates 36

4.0 Co-Branding 4.1 Opportunities 41 4.2 Front cover examples 43

1.0 Introduction

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WorldFish is proud of its reputation as a leading research center that reduces poverty and hunger around the world. For us to continue to do this e!ectively, we must communicate with our partners, investors and bene"ciaries with a single uni"ed voice. By following the guidelines in this manual we can deliver more compelling and more consistent messages.

A brand is always evolving, so this manual will be under constant review. An updated hard copy will always be accessible within each o#ce and Fishnet will contain the latest pdf version. If you do have any questions or if some material you are producing needs a more professional touch, the team from the Communications and Donor Relations Division will be happy to help.

Dr. Stephen J. HallDirector General

1.0 Introduction

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2.0 WorldFish 2.1 Logo 2.2 Tagline 2.3 Typography 2.4 Color Palette 2.5 Imagery 2.6 Templates 2.7 Language 2.8 Corporate Gifts

WorldFish is an international, nonpro"t, non-governmental research organization founded by the Rockefeller Foundation in 1977. Funding comes from many sources including the CGIAR Fund. All references to the organization should be WorldFish, not the WorldFish Center. WorldFish must not be abbreviated to WF, WFC or any other acronym.

The WorldFish logo includes a design graphic to depict the importance of "sh as an animal source protein. The base color of the logo is blue, to represent the importance of water. The inclusion of green within the logo is to show that WorldFish provides solutions beyond "sheries and aquaculture.

In 2012 the evolution of the logo led to the removal of the word Center. This was to re$ect the absence of the word ‘center’ in the day-to-day reference to WorldFish. To ensure the new logo remains balanced, adjustments were made including a smaller version of the "sh symbol.

1977 2002 2012

2.1 Logo History

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Logo colorWorldFish Blue: C.99 M.81 Y.20 K.5 R.26 G.73 B.133 HEX 1A4985 534 CWorldFish Green: C.70 M.9 Y.100 K.0 R.88 G.171 B.71 HEX 58AB47 362 C

Logo fontArial Black. Kerning (spacing) on the logo has been adjusted. This means typing WorldFish in an Arial Black font will not accurately reproduce the logo and is therefore not permissible.

Logo useThe primary logo is full color.

The logo must not be placed on a background image or background text. The black logo can only be used when the color logo becomes lost in a background color. The white logo can only be used on a WorldFish blue background. If you need help on how to use the logo, please contact the Communications and Donor Relations Division.

White logoPrimary logo - Full color logo Black logo

Professional designers and printers

Desktop publishing software - Powerpoint

Website development

Pantone solid coated

2.1 Logo Guidelines on use

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Minimum size

15 mm

A5

18 mm

A4, DL & C4

23 mm

A3

35 mm

2.1 Logo Size & positioning

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Powerpoint

23%100%

Logo size consistency is important when producing a wide range of communication materials. There is also a minimum size to ensure the logo is at all times clearly visible. Logos within any given format must not be resized in any way to avoid distortion.

The curvature of the "sh symbol means the logo has greater impact when positioned on the right hand side of communication pieces. Whenever possible, the logo should be positioned on the right. Exceptions to this rule include email signatures, website layouts and publications that are not the remit of WorldFish.

Publications and Word documents should use logo sizes in proportion to those outlined below. When using the logo in a PowerPoint page, it should be no more that 23% of the width of the page. This equates to 58mm wide.

Determining the logo size for signage, bunting and banners is dependent upon content, layout, sign dimensions and viewing distance. This is a complex equation. Contact the Communications and Donor Relations Division if you require assistance.

2.1 Logo Exclusion zone

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To maximize the impact of the logo there must always be a minimum exclusion zone. This exclusion zone protects the image from being diluted by the surrounding text or pictures.

The minimum exclusion zone is the ‘W’ in WorldFish.

2.2 Tagline Guidelines on use

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To maximize the impact of the tagline, it can only be used on publications, email signatures and business cards. The position and size of the tagline for these communication pieces is "xed. The tagline uses a speci"c font and custom spacing. It is therefore used within collateral as an image, not as typed copy. However, the tagline can be typed when part of a sentence/paragraph. For example, “....the importance of impact is re$ected in the WorldFish tagline, ‘Harnessing research that makes a di!erence’ “.

ArialArial is a widely available sansserif typeface and computer font packaged with Microsoft Windows, other Microsoft applications, Apple Mac OS and many PostScript computer printers.

Regular TypeA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 $ % & ( , . ; : # ! ? )

Semi-bold TypeA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 $ % & ( , . ; : # ! ? )

Regular TypeABCDEFGH I J K LMNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 $ % & ( , . ; : # ! ? )

BoldABCDEFGH I JKLMNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 $ % & ( , . ; : # ! ? )

2.3 Typography Font selection

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The fonts are an integral part of the visual identity. WorldFish uses two fonts. WorldFish publications use a design centric font called Myriad Pro. This typeface has a strong font family providing professionals with light, regular, semi-bold and bold variants. Myriad Pro is not automatically loaded on some computers. Computers without Myriad Pro have trouble displaying email, Word or Powerpoint documents that include this typeface.

Arial is the WorldFish font for digital interfaces (e.g. email, website) and desktop publishing (such as Microsoft O#ce). This is a simple and very widely available typeface that minimises the font load issues that can arise with Myriad Pro.

Arial is to be used for all documents and emails that appear in the public domain. Myriad Pro is to be used for all designed publications and products.

Myriad ProMyriad is a humanist sans serif typeface designed by Robert Slimbach and Carol Twombly. It is easily distinguished from other sans-serif fonts due to its special “y” descender (tail) and slanting “e” cut.

Context Font style & size

Cover title Myriad Pro regular 20 ptCover sub-title Myriad Pro light 20 pt

Cover caption Myriad Pro regular 10 pt

Chapter title Myriad Pro bold 12 pt

Section title Myriad Pro semi-bold 11 pt

Body copy Myriad Pro regular 9 pt

Table title “Table” Myriad Pro semi-bold 8.5 Pt, “copy” Myriad Pro light 8.5 Pt

Figure title “Figure” Myriad Pro semi-bold 8.5 Pt, “copy” Myriad Pro light 8.5 Pt

Caption Myriad Pro light 8.5 Pt

Page number Myriad Pro light 9pt

2.3 Typography Font style guide

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All titles, sub-titles, headings, footnotes and copy must be in either a black or white font. White fonts should be used on dark backgrounds. Color fonts are reserved for diagrams and charts to highlight important text. Below is the style guide for professionally produced publications.

2.3 Typography Alignment

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Copy alignment in all documents must be left aligned. This lightens the text, gives movement to the paragraphs and prevents large blocks of copy from dominating the page. It also guides the eye across the text more easily and helps prevent the reader from getting lost on the page. Text must not be justi!ed.

Single column and two columns Single column Two columns

3.3 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Governance and management functions are organized at several levels (Table 4). At the village (barangay) level two bodies are typical. The !rst is the Barangay Fisheries and Aquatic Resources Management Council (BFARMC). This body has multiple functions which include assisting in the arbitration of disputes between !shers over !shery rights, taking active participation in establishing !shing zones and navigation lanes, and gathering data at !sh landing points for the preparation of management plans. Second, there is the Bantay Dagat composed of deputized !shery wardens, which has largely law enforcement functions. Members normally go after the illegal !shers, such as cyanide and dynamite !shers, at the village level.

At the municipal level the three most common bodies are the Municipal Agriculture O"ce (MAO), which is the main unit in charge of !sheries operations, the Municipal Fisheries and Aquatic Resources Management Council (MFARMC), and a municipal level Bantay Dagat. Functions of the MFARMC include assisting in the preparation of the Municipal Fishery Development Plan, recommending the enactment of municipal !shery ordinances, and assisting in the enforcement of !shery rules and regulations in municipal waters.

At the provincial level, the Provincial Agriculture O"ce takes the lead in !sheries-related matters. Its mandate includes the development of provincial agriculture and !sheries plans and their implementation in coordination with relevant partners, and other provisions relating to production, processing, and marketing of agricultural and !shery products.

The institutional arrangements for undertaking !sheries management functions across administrative levels may be complex (Table 5). Though some !sheries management functions are quite speci!c, others are not. For example, !sheries law enforcement is the direct responsibility of the Bantay Dagat, whereas !sheries planning and policy making is normally handled by the FARMCs. Other functions are shared between management bodies. Activities related to information, education, and communication may be shared by the MAOs and local academic institutions. Other functions, such as the role of sustainable !nancing, appear not to be speci!c to any management body. The linkage of !sheries management bodies with other institutions is generally not explicit.

For example, at the San Vicente (Palawan) site, the motor/lever issue identi!ed was “inadequate/inconsistent !sheries policies” (Figure 5). It implies that the LGU should focus its limited administrative resources on this issue. However, depending on capacity some resources may also be allocated to the critical elements—climate change, weak institutional partnerships and limited institutional capabilities - although with caution.

Finally, a risk assessment was conducted on each of the identi!ed issues to determine an appropriate level of response. This is another method of prioritizing issues as it determines how relevant an issue is in terms of the threats it poses. Risk value may be computed by multiplying the consequence (minor to extreme) with the likelihood (remote to likely). The risk values calculated from the 11 issues identi!ed in Lanuza Bay, Surigao del Sur, are given in Table 3. The two issues with the highest values are habitat degradation (16) and low income of !shers (12). Inadequate policies and weak institutional set-up, and post harvest losses had the lowest risk values of (4) and (2), respectively. Management interventions may then focus on activities related to the conservation of coastal habitats, as well livelihood projects to increase income.

Table 4. Major fisheries management bodies at local levels.

Table 3. Risk assessment results from Lanuza Bay, Surigao del Sur.

SYMPTOM CRITICAL

4- Post-harvest Losses 1-7-

8-

Climate ChangeWeak Institutional PartnershipLimited Institutional Capabilities

BUFFER MOTOR/LEVER

2-3-5-

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Degraded Fishery HabitatsIllegal Fishing MethodsIntensi!ed Resource Use Competion and Con#ictLack of Alternative Livelihood

9- Inadequate/Inconsistent Fisheries Policies

Administrative Level Fisheries Management Body

Provincial level Provincial Agriculture O"ce

Municipal/City level Municipal Agriculture O"ceMunicipal Fisheries and Aquatic Resources Management Council (MFARMC)Municipal Bantay-Dagat

Village/Barangay level Barangay Fisheries and Aquatic Resources Management Council (BFARMC)Barangay Bantay-Dagat

Figure 5. Result of participatory system analysis in San Vicente, Palawan.

Problem/Issue Impact Likelihood Risk Value

1. Habitat degradation 4 4 16

2. Low income of !shers 3 4 12

3. Limited information, awareness, and adaptive capacity

3 3 9

4. Increasing human population 3 3 9

5. Over!shing 3 3 9

6. Weak law enforcement 3 3 9

7. Limited LGU funding support 3 3 9

8. Climate change 3 3 9

9. Limited/inadequate policies 2 2 4

10. Weak institutional set-up 2 2 4

11. Post-harvest losses 1 2 2

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The two other methods used were participatory system analysis (PSA) and risk assessment. PSA also views the core problem as a system of cause-and-e!ect, similar to a problem tree analysis. It reduces the large number of factors to elemental units, examines their interrelationships and identi"es “driving factors” for interventions. The process classi"es the problems into one of four quadrants: (1) symptom, (2) bu!er, (3) critical, or (4) motor/lever.

A ‘symptom’ is an element that is greatly in#uenced by other elements but may not have much power to change the system itself; a ‘bu!er’ refers to an element that is of low importance and expected to have little impact; ‘critical’ pertains to a catalyst that changes many things quickly and may create unexpected and undesired e!ects; a ‘motor/lever’ is an active element with predictable impacts. This is the most interesting sector for development activities.

Figure 4. Problem Tree for San Miguel Bay Fisheries, Bicol region.

Small-scale "sher using scissor net in freshwater wetland/irrigation canal in Quirino province, region 2

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1. No alternative livelihood

3. Limited infrastructure & government

services

5. Over"shing

2. Lack of education 4. Population & poverty

7. Habitat destruction

6. Siltation

9. Funding & logistics constraints

10. Resource-use con#icts

8. Lack of solid waste management

11. Weak law enforcement

13. Climate change

12. Uncoordinated e!orts of LGU

Low Income Low moral value Poor post harvest facilities

Lack of information

Increase no. of gears & unit

Increase no. of "sherman

Illegal "shing

Population explosion

Multi gear system

Inadequate social services

Minimal research on "sheries

Financial management

Destructive "shing

Excessive gathering of

juvenile

Discard of catch

Dynamite "shing

Mangrove cutting

Coral distribution

Developing beaches into tourist spots

Conversion of mangroves

Many plans but no funds

No rehabilitation plan

Lack of fund support from LGU

No con#ict management mechanism

Unregulated coastal

development

Competition for space

and gear use

Unsustainable support to law enforcement

Encroachment of commercial "shers into

municipal waters

Continue operations

of commercial "shers within

the bay

Declining Fish Catch

No regulation for by-catch

No uni"ed ordinance

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1 Counterpart contributions were provided by the WorldFish Center, DOST regional o!ces (Regions 1, 2, 5, 6, 8, 11 and 13) and AGHAM Party List. 2 These consist of the following institutions in the eight regional sites: Bureau of Fisheries and Aquatic Resources (BFAR) regional and provincial o!ces; Department of Environment and Natural Resources (DENR) XI; Bicol University (BU); Davao del Norte State College (DNSC); Davao Oriental State College of Science and Technology (DOSCST); Northern Iloilo Polytechnic State College (NIPSC); Pangasinan State University (PSU); Palawan State University (PSU); Southern Leyte State University (SLSU); Southern Philippines Agri-Business and Marine and Aquatic School of Technology (SPAMAST); Surigao del Sur State University (SDSSU); University of Southeastern Philippines (USP); University of the Philippines in the Visayas (UPV); Cagayan Valley Partners in People Development (CAVAPPED); and various stakeholder representatives from local government units, fishing associations, people’s organizations, other national government agencies, non-governmental organizations, and local communities.

1 Lorem IpsumThe information and insights presented in this lessons learnedbrief derive from the project entitled Strengthening Governance and Sustainability of Small-Scale Fisheries Management in the Philippines: An Ecosystem Approach. The project was funded1 principally by the Department of Agriculture’s Bureau of Agricultural Research (DA-BAR), and implemented from 2008 to 2011 by the WorldFish Center in collaboration with the Department of Science and Technology (DOST) and selected partners2.

The underlying project’s goal was to ‘strengthen governance and sustainability of small-scale !sheries management in the Philippines.’ There were a variety of objectives spread across two project phases but the primary objectives relevant to this brief include: (1) identifying issues at project sites and assessing potential for an ecosystem based approach to !sheries management, and (2) assessing current !sheries management practices at di"erent levels of governance and identifying best practices. The purposes of this paper are twofold. First, it aims to provide brief highlights of the project !ndings; second, it aims to present the lessons learned in project implementation covering substantive sectoral concerns as well as methodological issues. It wraps up with some strategic directions that need to be undertaken to reverse the deteriorating conditions of small-scale !sheries (SSF) while at the same time promoting their sustainable development.

2 Lorem Ipsum2.1 Lorem IpsumAn institutional analysis research framework was adopted; this was drawn from the theoretical and empirical work of the Institutional Analysis and Development (IAD) framework

Lorem IpsumThe focus of this paper is on the governance of small-scale or municipal !sheries in the Philippines in light of the critical role they play in the livelihoods of coastal communities and in the nation as a whole. Annually, some 1.3 million metric tons of !sh are harvested from the country’s 17,460#km coastline and 496,000#ha of inland water bodies. This sub-sector contributes signi!cantly to the Philippine economy, supplies the bulk of the dietary !sh requirement for over 90 million Filipinos who consume around 38 kg/capita/year, and provides direct employment to 1.4 million !shers.

Despite eight national !sheries plans from 1972 to 2010, four major externally funded !sheries programs and thousands of local initiatives, the failures and inadequacies in governance of small-scale !sheries are conspicuous. They are made evident by depleted !shery resources, degraded !sh habitats, intensi!ed resource use competition and con$ict, post-harvest losses, limited institutional capabilities, inadequate and inconsistent !sheries policies, and weak institutional partnerships.

Although there are suitable governance arrangements in place, there needs to be better clari!cation of management functions between and among the various bodies at di"erent administrative levels. Up-scaling small-scale !sheries management and expanding institutional partnerships would be bene!cial. Six ‘core’ strategies are proposed to help promote the sustainability of small-scale !sheries: (1) sustain—conservation and rational use of !shery resources; (2) protect—preventive steps to manage threats to habitats and/or ecosystems that support !sheries; (3) develop—development of small-scale !sheries in geographically-appropriate areas, including promotion of livelihoods; (4) capacitate—enhancing the capacity of municipal !shers and relevant stakeholders; (5) institutionalize—organizational integration including scaling-up of !sheries management; and (6) communicate—generation of pertinent information and translation into appropriate formats for practical transmission.

In pursuit of multiple objectives, the governance of small-scale !sheries will continue to be a delicate balancing act. However, it will be the more judicious allocation of administrative resources by local government units to small-scale !sheries, as well as the continuing support of national government agencies and civil society groups, that will be most critical over the longer term.

Carp species, Quirino province, region 2

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2.3 Typography Page layout

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WorldFish publications adopt a two column layout. However, single columns can be used when a graphic spreads across the entire page. Single column copy can also be used for footnotes. Breakout boxes should be used to break large text blocks and to highlight important copy. Photography captions should be a single line and left aligned.

C0 M63 Y91 K0R244 G125 B48HEX F47D30PANTONE 1655 C

C99 M81 Y20 K5R26 G73 B133HEX 1A4985PANTONE 534 C

C70 M9 Y100 K0R88 G171 B71HEX 58AB47PANTONE 362 C

C0 M24 Y94 K0R255 G196 B37HEX FFC425PANTONE 123 C

C0 M60 Y100 K44R154 G81 B7HEX 9A5107PANTONE 7517 C

C0 M100 Y56 K19R198 G12 B70HEX C60C46PANTONE 1945 C

2.4 Color palette Core color palette

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Primary Complementary

The colors on the left are taken from the WorldFish logo. The colors on the right have been selected to complement the WorldFish blue and green. To further expand color variance tints can be used. These can be found overleaf.

Full Tint

85% Tint

70% Tint

55% Tint

40% Tint

Full Tint

85% Tint

70% Tint

55% Tint

40% Tint

Full Tint

85% Tint

70% Tint

55% Tint

40% Tint

Full Tint

85% Tint

70% Tint

55% Tint

40% Tint

Full Tint

85% Tint

70% Tint

55% Tint

40% Tint

Full Tint

85% Tint

70% Tint

55% Tint

40% Tint

2.4 Color palette Color tint variants

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When using color, attention should be paid to maximizing depth. Minimal color usage is often the most e!ective. If you need help in creating color charts or diagrams please contact the Communications and Donor Relations Division.

2.5 Imagery Image selection

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Photography is a very powerful way to communicate the WorldFish brand. Publication layouts use a lot of large images to graphically chronicle the people we work with.

Powerful photographs are created by balancing emotion, light, color, composition, movement and focal depth. Often raw images are color balanced, cropped and photoshopped to maximize their impact.

Only high resolution images (300 dpi for printed material, and 72 dpi and above for digital) should be used. These can be found at www.$ickr.com/theworld"shcenter. This image bank is constantly updated by the Communications and Donors Relations Division. Photos used must be appropriately captioned and credited.

Front cover Inside page Inside page Back cover

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Small-scale !sheries, Vietnam

d. Data source and sampling frameEstimated costs and bene!ts for cat!sh and shrimp farm operations were based on the work of Sinh (2008). Sample sizes were small and hence statistics on gross income and production costs from these samples might not be representative of complex shrimp and cat!sh farming systems in the Mekong Delta. Furthermore, the cat!sh and shrimp farming industry in Vietnam has been subjected to rapid transformation, including the vertical integration of farm production and the dominance of large scale producers. This shortcoming could be resolved by using time series of information combined with cross sectional panel data to account for the fast growth and heterogeneity of the industry. This approach may provide better inferences than those based on survey data from one reference year.

7.2 Moving the methodological framework forwardA range of economic methods could have been used to estimate the impacts of climate change and the costs of adaptation instead (e.g., statistical/econometric modeling approaches, Mendelsohn et al. 1994; Seo and Mendelsohn 2008). Ricardian economic modeling can be considered as a top-down approach for calculating changes in farmers’ welfare under climate change (Watkiss et al. 2010 ). This method aims to estimate long run economic impact of climate change on agricultural land value and equates this to costs of autonomous adaptation to climate change once adaptation to the new climate has taken place (Hertel and Rosch 2010). The use of Ricardian economics at the farm level will demand higher level of complexity and data requirements. Statistical/econometric approaches rely on time series and secondary data to estimate statistical relationships between aquaculture production and climate change variables. Conventional economic approaches for investigating climate change impacts and adaptation such as Ricardian models are now being complemented by a new generation of choice models that can model crop/livestock choice, irrigation choice using a multinomial probability setting.

Choice modeling approaches allow researchers to examine determinants of adaptation decision making by stakeholders. Under multidimensional and multi-scale contexts of climate change impacts and adaptation, the choice modeling approach (binary and multinomial choice models) has been used to study adaptation decisions made by involved stakeholders and factors driving them to made such decisions (see for instance Seo et al. 2010; Seo and Mendelsohn 2008).

Similarly, new generations of cost-bene!t analysis tools are being developed. Currently, a promising participatory cost-bene!t framework called Social Return on Investment (SROI) is being piloted by the CGIAR Research Program on Climate Change, Agriculture, and Food Security research program. The SROI is a cost-bene!t analysis tool for choosing climate change adaptation options that re"ect the interests of priority stakeholders along the agriculture supply chain.

Finally, tools and methods used in impact assessment studies related to the adoption of new technologies in agricultural systems could be used in climate change research. The Minimum-Data Tradeo# Analysis Model5 (TOA – MD) uses a statistical description of a heterogeneous farm population to simulate the adoption and impacts of a new technology or a change in environmental conditions (Antle 2011). Following Claessens et al., submitted) the TOA-MD model can be used to analyze and compare three scenarios: a) farmers can operate current farming systems (system 1) with base climate; b) farmers operate current farming systems (system 1) with perturbed climate; c) and farmers shift/adopt an alternative farming system (system 2) under perturbed climate. The model is able to test di#erent adaptation strategies and analyze their economic feasibility as well as their e#ect on net losses (“bene!t” of adaptation). This process is referred to as an ex-ante evaluation of adaptation strategies.

7.3 Knowledge gap and research prioritiesAssessing the economic cost of the impacts of climate change and adaptation at the farm level in aquaculture remains an uncharted research area. From this study we identify several knowledge gaps and their accompanying research priorities, listed in the table below, to be considered in framing a future research agenda.

Knowledge gap Research priority

Modeling research to understand the impact of climate change on aquaculture systems growth, production and yield is not established

Develop coupled climate change and aquaculture growth and production models

Re!ne expert elicitation methodologies to use in lieu of predictive models when necessary

There is a high level of uncertainty concerning climate change impacts on coastal extreme events

More research on modeling future extreme events (both frequency and intensity)

There is limited knowledge on responses of aquaculture to input market prices and output prices and trends. This uncertainty limits the usefulness of cost-bene!t analysis for adaptation planning

Use scenario analysis to manage uncertainty related to future socio economic trends. Scenarios can be combined with supply and demand model simulation at the sub-national or national scale

Farmers preferences, willingness and ability to adapt to climate change remain unstudied

Inclusion in an assessment method portfolio of qualitative and quantitative approaches shedding light on the factors in"uencing farmers’ decisions to adapt to perceived climate changes

There is limited understanding on how climate change adaptations among economic sectors and natural resource uses complement and con"ict with one other as well as the potential co-bene!t of adaptation and mitigation strategies

Conduct cross-sectoral costs and bene!ts analysis integrating aquaculture as one components

Conduct costs and bene!t analysis from an ecosystem service perspective

Table 6. Lorem Ipsum

Small-scale !sheries, Vietnam

3. Assessment methods 3.1 Identifying impacts of climate changeWe use a combination of qualitative and quantitative methods to assess potential bio- physical impacts of climate change on aquaculture. Reviews of the literature and secondary data, combined with consultations of local experts and stakeholders provided information to determine exposure, sensitivity and potential adaptation options. In this study ‘sensitivity’ refers mainly to physiological, biological and ecological responses of farmed species. ‘Exposure’ refers to the main climate and climate-related drivers triggering these responses such as weather changes, sea level rise and storm surges. An estimate of the extent of aquaculture area (land) a"ected by salinity intrusion and tidal and riverine #ooding is used as a speci!c measure of exposure. Estimation was done using a Geographic Information Systems (GIS) overlay of the 2007 land use map for the delta (provided by the Sub-National Institute of Agricultural Planning and Projection) with simulated results of increases in salinity intrusion and #ooding from the Vietnam River Systems and Plain (VRSAP) hydraulic and salinity model (SIWRP 2009). The VRSAP model simulates water #ow through the complex network of canals and the salinity control system (stretches of embankments with water control sluices to protect areas from sea water intrusion) that already exist in many parts of the delta. We used the VRSAP results for a 50-cm sea level rise (SLR) scenario provided by the Sub-Institute for Water Resources Planning (SIWRP). GIS analysis using the land use map and the mapped VRSAP results provided estimates of shrimp and cat!sh areas that will be a"ected by increments of maximum salinity during the dry season and maximum #ooding during the rainy season.

3.2 Economic analysis of adaptationConceptually, the traditional approach to economic analysis of adaptation to climate change involves three steps (Boyd and Hunt 2006). The !rst step is to establish the projected baseline with no planned adaptation (Future Society – Climate Today). Next, estimates are made of the impact of climate change with no adaptation (Future Society – Future Climate). Lastly, estimation is done on the change in climate risks from implementing adaptation policies and measures (Adapted Future Society – Future Climate). The impact of climate change on a production system is estimated as the di"erence between a world with climate change and no adaptation, and the projected baseline. The e"ects of adaptation are taken as the di"erence between a world with climate change and no adaptation, and a world with climate change and adaptation.

This traditional approach has merit, but its practical usefulness has been challenged. Firstly, it is sometimes di$cult to distinguish between impacts of, and adaptation to, climate change (EEA 2007). For instance land abandonments due to sea-level rise could, and often is, regarded as an impact while they can also be a response to climate change (EEA 2007). Secondly, the focus is on planned adaptation without su$cient consideration of the costs of autonomous adaptation occurring at the farm level. Farmers will, and do, respond to changes in land and water availability, commodity prices, market incentives and climate variability by using di"erent levels and combinations of inputs, altering culture species, production systems, adjusting dyke height, and increasing water volumes pumped into ponds. All of these constitute autonomous adaptation, where actors respond ‘spontaneously’ to climate change (Adger et al. 2007) and incur incremental capital investment at the farm level. Ignoring autonomous adaptation can lead to a serious overestimation of the impacts of climate change (Tol et al. 1998).

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2.6 Template Publication design

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Contact Details:WorldFish PO Box 500 GPO10670 Penang, MALAYSIA

Please cite this report as: Kam S.P, M-C. Badjeck, L. Teh, L. Teh, N. Tran. 2012. Autonomous adaptation to climate change by shrimp and cat"sh farmers in Vietnam’s Mekong River Delta.

The CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS) is a strategic partnership of the CGIAR and the EARTH System Science Partnership (ESSP). CCAFS brings together the world’s best researchers in agricultural science, development research, climate science and Earth System science, to identify and address the most important interactions, synergies and tradeo!s between climate change, agriculture and food security. The CGIAR Lead Center of the program is the International Center for Tropical Agriculture (CIAT) in Cali, Columbia. For more information, visit www.ccafs.cgiar.org

A#liations: The WorldFish Center. Fisheries Centre, University of British Columbia

Working Paper 2012-24: Climate Change and Aquaculture Economics of Adaptation 2012 May

Photo credits: Cover, Jamie Oliver; Page 2, Dominyk Lever; Page 4, Dominyk Lever; Page 7, Dominyk Lever; Page 8, Dominyk Lever; Page 10, Jamie Oliver; Page 11, Eric Baran; Page 15, Dominyk Lever; Page 16, DSC_0492.JPG; Page 19, Jamie Oliver; Page 21, SAM_0729.JPG; Page 22, Cat"sh Culture-3.JPG; Page 24, Jamie Oliver; Back Cover, Cat"sh Culture - 2.JPG.

www.world"shcenter.org Printed on 100% recycled paper.

© 2012. WorldFish. All rights reserved. This brief may be reproduced without the permission of, but with acknowledgement to, WorldFish.

Lessons Learned Brief 2012-10

Towards Sustainable Development of Small-Scale Fisheries in the Philippines: Experiences and Lessons Learned from Eight Regional Sites

Authors: M.L. Perez, M.D. Pido, L.R. Garces and N.D. Salayo

The publication design strategy has "ve main elements:Strong use of imagesModern modular designFront cover white strip to give the WorldFish logo prominenceFront cover titles set on a WorldFish blue backgroundFront cover semi-transparent panel adds intrigue to the image and provides a strong backdrop for additional copy or logos.

The front cover design also has an inbuilt $exibility to give a separate but similar identity to the individual CGIAR Research Programs. This can be seen in the AAS and Co-Branding sections. The back cover colophon height is dependent upon the amount of copy. The space above the tagline is 1% times the width of the side margin. The space below the "nal line of copy is equivalent to the width of the side margin.

Genre Product Page/Word Count

Corporate Strategy Update ~8 pages

Medium Term Plan ~100 pages

Annual Report

Annual Report 8-page foldout

Brochure Brochure 4-8 pages

Briefs Lesson Learned Brief 4-12 pages

Policy Brief 4 pages; approx. 6000 words

Issues Brief 4-12 pages; 2000-6000 words

Partnership Brief 4-12 pages; 2000-6000 words

Factsheet 2-4 pages 1000-2000 words

Science Publications

Studies and Reviews 30-100 pages

Working Paper 30-100 pages

Project Report 25-100 pages

Manual 50-100 pages

Bibliography 20-200 pages

Conference Proceedings Varies

Flyers Flyers 2-4 pages

2.6 Template Publication genres

19

Publication materials are grouped across 5 main genres.

A4 letterhead210mm x 297mm

DL envelope front220mm x 110mm

2.6 Template Stationary

20

WorldFish HQ. Jalan Batu Maung, Batu Maung, 11960 Bayan Lepas, Penang, MALAYSIA.

T: (+60 4) 626 1606 F: (+60 4) 626 5530 E: [email protected] M: P.O. Box 500, GPO 10670, Penang, MALAYSIA

Legal Name: International Center for Living Aquatic Resources Management (ICLARM). www.worldfishcenter.org

WorldFish HQ. Jalan Batu Maung, Batu Maung, 11960 Bayan Lepas, Penang, MALAYSIA.

T: (+60 4) 626 1606 F: (+60 4) 626 5530 E: [email protected] M: P.O. Box 500, GPO 10670, Penang, MALAYSIA

Legal Name: International Center for Living Aquatic Resources Management (ICLARM). www.worldfishcenter.org

Printed stationary is available in A4 letterhead and DL, C5, C4 & C3 envelopes. All stationary is ordered by the Admin and Operations Unit or via Country O#ces. Design templates for HQ and Country O#ces are the remit of the Communications and Donor Relations Division. Templates can be downloaded from Fishnet.

2.6 Template Business cards

21

The new business card design segments ‘front of card’ and ‘back of card’ information into two distinct roles. The front of the card leverages the new corporate identity to promote the WorldFish brand. It also has a layout that closely associates the card holder with WorldFish. To acknowledge WorldFish as a member of the CGIAR Consortium, a small white version of the CGIAR logo is also included.The back of the card is more functional. It provides all the necessary contact information. Information is sectioned to allow clear display and easy reading.

The Business Card Request Form is available on Fishnet.

Front of card Back of card

[email protected] +604 6202 274 (GMT +8)m +6012 438 7001

Jalan Batu Maung, Batu Maung,11960 Bayan Lepas, Penang, Malaysia

PO Box 500 GPO, 10670 Penang, Malaysia t +604 626 1606f +604 626 5530www.worldfishcenter.org

F.J.C. ChandlerDirectorCommunications and Donor Relations Division

F.J.C. ChandlerDirector, Communications and Donor Relations Division

T: +60 4 620 2274 (GMT +8) Jalan Batu Maung, Batu Maung, M: +6012 438 7001 11960 Bayan Lepas, Penang, Malaysia !"# $%&#'#%(%#))*&# +++,+-./012345675.,-.8

2.6 Template Email signatures

22

All @cgiar.org email signatures must adopt the same WorldFish format. To ensure everybody uses the same format the default mail settings should be set to HTML. Information on how to set email signatures and formats can be found on Fishnet, and by contacting either the Communications and Donor Relations Division or the MIS Unit.

!"#$%&'(

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,-*%#'.(

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Title slide Chart slide

2.6 Template Powerpoint

23

Feugiat Nulla Facilisis Vero Eros Etus Accumsan

Landit Praesent Luptatum Ezril

Content slide

Nullam quis diam libero. Integer ultricies sagittis cursus:9# Sed purus lacus, vulputate et gravida in.Nam tristique, nulla

9# Dignissim, felis justo semper quam, vitae laoreet lectus 9# Cum sociis natoque penatibus et magnis dis parturient

9# Nunc ut sem odio, quis iaculis ligula. Morbi eget nulla

9# Mauris libero lectus, volutpat tempus molestie at, viverra

Nam lobortis orci sed sapien

!"#$%&'(! )*"+,'-! ."#,(*/! 0*&'(/! !"1'2$/!

3455/ 3647/ 898/ 3349/ 436/

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Table slide

Consectetuer adipiscing elit, sed diam nonummy nibh euismod:

Enim Ad Minim Veniam

The Powerpoint template must be used for all presentations given on behalf of WorldFish. The template can be downloaded from Fishnet or requested from the Communications and Donor Relations Division.

Each page within the template is designed with speci"c Arial font styles and sizes. Font sizes should not be reduced. The minimum body copy font size is 22pt. When creating charts the colors outlined on pages 15 & 16 should be used. To prevent presentations from becoming excessively large the "le size of imported pictures should be optimized. To do this via Microsoft O#ce Picture Manager, click on ‘Edit Pictures’, then click on ‘Resize’ and then select the size from the ‘Prede"ned width x height’ drop down menu. A more detailed description of how to optimize images via Microsoft O#ce Picture Manager can be found on Fishnet.

Partner logos should appear on the title slide semi-transparent strip. If there are many logos their size may become too small. In these instances the names of the partners can be highlighted on a separate slide.

2.7 Language

24

All organizational copy for both corporate and individual programs should use US English.

2.8 Corporate Gifts

25

In designing corporate gifts and other corporate material, the WorldFish logo should be prominently displayed. Colors should follow the color palette (page 15-16).

Designs for t-shirts, caps and mugs are available from the Communications and Donor Relations Division. Other ideas for corporate material should be discussed with the Communications and Donor Relations Division to ensure brand integrity.

AAS

Co-B

rand

ing

3.0 CGIAR Research Program on Aquatic Agricultural Systems (AAS) 3.1 Brand strategy 3.2 Logo 3.3 Tagline 3.4 Typography 3.4 Color palette 3.6 Imagery 3.7 Templates

3.1 Brand strategy

27

The AAS logo and primary color is predetermined by CGIAR. To create an association with WorldFish, the AAS collaterals leverage the WorldFish design in terms of layout, fonts and structure. This creates a unique AAS brand that directly relates to CGIAR yet in a WorldFish way.

3.1 Brand strategy Design examples

28

3

Figure 1. General framework for diagnosis and management of small-scale fisheries. (Andrew et al. 2007).

Operationally, the project adopted the Rapid Appraisal of Fisheries Management Systems (RAFMS) approach (Pido 1996, 1997). This consisted of four sequential but overlapping steps: (1)!literature review, (2)!reconnaissance survey, (3)!"eld data gathering, and (4)!community validation (Figure 2). Multi-disciplinary teams were established at each regional site to undertake the research process. The majority of team membership was drawn from faculty members of local academic institutions and government line agencies in the region: DOST, Bureau of Fisheries and Aquatic Resources (BFAR), and Department of Environment and Natural Resources (DENR). The "eld data gathering (step 3) relied heavily on the use of key informant interviews (KIIs) and focus group discussions (FGDs). The participants included local chief executives, representatives of local government units (LGUs), national government agencies such as BFAR and DENR, consultants, "shing associations, people’s organizations and non-governmental organizations.

developed by researchers at the Workshop in Political Theory and Policy Analysis at Indiana University, USA. The IAD relies on methods described by Ostrom and Ostrom (1977), Kiser and Ostrom (1982), Ostrom (1986, 1994) and Oakerson (1992) . The theoretical foundations are based on game theory, neoclassical microeconomic theory, and institutional economics. The institutional analysis research framework has been expanded by Pomeroy (1994) in relation to the "sheries sector. Andrew et al. (2007) provide a general framework for diagnosis and management of small-scale "sheries (Figure 1).

Small-scale "sh farms provide an extra source of "sh in rural areas, Quirino province, region 2

Figure 2. The process of rapid appraisal to assess potential for an ecosystem based approach to fisheries management (modified from Pido et al. 1996, 1997).

Step 1Secondary data analysis

Dignosis of status/modalities of

"sheries governancein the Philippines

Step 2Reconnaissance survey

Step 4Community validation

Step 3Field data gathering

IMAGE

FIGURE

!

2

1 Counterpart contributions were provided by the WorldFish Center, DOST regional o!ces (Regions 1, 2, 5, 6, 8, 11 and 13) and AGHAM Party List. 2 These consist of the following institutions in the eight regional sites: Bureau of Fisheries and Aquatic Resources (BFAR) regional and provincial o!ces; Department of Environment and Natural Resources (DENR) XI; Bicol University (BU); Davao del Norte State College (DNSC); Davao Oriental State College of Science and Technology (DOSCST); Northern Iloilo Polytechnic State College (NIPSC); Pangasinan State University (PSU); Palawan State University (PSU); Southern Leyte State University (SLSU); Southern Philippines Agri-Business and Marine and Aquatic School of Technology (SPAMAST); Surigao del Sur State University (SDSSU); University of Southeastern Philippines (USP); University of the Philippines in the Visayas (UPV); Cagayan Valley Partners in People Development (CAVAPPED); and various stakeholder representatives from local government units, fishing associations, people’s organizations, other national government agencies, non-governmental organizations, and local communities.

1 Lorem IpsumThe information and insights presented in this lessons learnedbrief derive from the project entitled Strengthening Governance and Sustainability of Small-Scale Fisheries Management in the Philippines: An Ecosystem Approach. The project was funded1 principally by the Department of Agriculture’s Bureau of Agricultural Research (DA-BAR), and implemented from 2008 to 2011 by the WorldFish Center in collaboration with the Department of Science and Technology (DOST) and selected partners2.

The underlying project’s goal was to ‘strengthen governance and sustainability of small-scale !sheries management in the Philippines.’ There were a variety of objectives spread across two project phases but the primary objectives relevant to this brief include: (1) identifying issues at project sites and assessing potential for an ecosystem based approach to !sheries management, and (2) assessing current !sheries management practices at di"erent levels of governance and identifying best practices. The purposes of this paper are twofold. First, it aims to provide brief highlights of the project !ndings; second, it aims to present the lessons learned in project implementation covering substantive sectoral concerns as well as methodological issues. It wraps up with some strategic directions that need to be undertaken to reverse the deteriorating conditions of small-scale !sheries (SSF) while at the same time promoting their sustainable development.

2 Lorem Ipsum2.1 Lorem IpsumAn institutional analysis research framework was adopted; this was drawn from the theoretical and empirical work of the Institutional Analysis and Development (IAD) framework

Lorem IpsumThe focus of this paper is on the governance of small-scale or municipal !sheries in the Philippines in light of the critical role they play in the livelihoods of coastal communities and in the nation as a whole. Annually, some 1.3 million metric tons of !sh are harvested from the country’s 17,460#km coastline and 496,000#ha of inland water bodies. This sub-sector contributes signi!cantly to the Philippine economy, supplies the bulk of the dietary !sh requirement for over 90 million Filipinos who consume around 38 kg/capita/year, and provides direct employment to 1.4 million !shers.

Despite eight national !sheries plans from 1972 to 2010, four major externally funded !sheries programs and thousands of local initiatives, the failures and inadequacies in governance of small-scale !sheries are conspicuous. They are made evident by depleted !shery resources, degraded !sh habitats, intensi!ed resource use competition and con$ict, post-harvest losses, limited institutional capabilities, inadequate and inconsistent !sheries policies, and weak institutional partnerships.

Although there are suitable governance arrangements in place, there needs to be better clari!cation of management functions between and among the various bodies at di"erent administrative levels. Up-scaling small-scale !sheries management and expanding institutional partnerships would be bene!cial. Six ‘core’ strategies are proposed to help promote the sustainability of small-scale !sheries: (1) sustain—conservation and rational use of !shery resources; (2) protect—preventive steps to manage threats to habitats and/or ecosystems that support !sheries; (3) develop—development of small-scale !sheries in geographically-appropriate areas, including promotion of livelihoods; (4) capacitate—enhancing the capacity of municipal !shers and relevant stakeholders; (5) institutionalize—organizational integration including scaling-up of !sheries management; and (6) communicate—generation of pertinent information and translation into appropriate formats for practical transmission.

In pursuit of multiple objectives, the governance of small-scale !sheries will continue to be a delicate balancing act. However, it will be the more judicious allocation of administrative resources by local government units to small-scale !sheries, as well as the continuing support of national government agencies and civil society groups, that will be most critical over the longer term.

Carp species, Quirino province, region 2

IMAGE

Working Paper

Strengtheing Governance Across Scales in Aquatic Agricultural Systems

IMAGE

IMAGE

Front cover Inside page Inside page Back cover









The AAS logo has been developed by the CGIAR Consortium O#ce. The logo should not be manipulated in any way. It can be sourced from the Communications and Donor Relations Division.

WorldFish is responsible for approving the use of the CGIAR brand, name and logo. This responsibility includes partners as well as WorldFish sta!. For more details on how the logo should be used contact the Communications and Donor Relations Division.

3.2 Logo History & meaning

29

A5

18 mm

3.2 Logo Size & positioning

30

A3

35 mm

A4, DL & C4

23 mm

Powerpoint

100% 23%

Logo size consistency is important when producing a wide range of communication materials. There is also a minimum size to ensure the logo is at all times clearly visible. Logos within any given format must not be resized in any way to avoid distortion.

Whenever possible, the logo should be positioned on the right. Exceptions to this rule include email signatures, websites layouts and publications that are not the remit of WorldFish.

Word documents should use logo sizes in proportion to those outlined below. The Powerpoint template inside Fishnet uses the standard format in which the logo is 23% of the page width. This equates to 58mm wide.

Determining the logo size for signage, bunting and banners is dependent upon content, layout, sign dimensions and viewing distance. This is a complex equation. Contact the Communications and Donor Relations Division if you require assistance.

3.3 Tagline Size & positioning

31

The tagline uses a speci"c font and custom spacing. It is therefore used within collateral as an image. To ensure the impact of the tagline is not diluted, it can only be used on publications and business cards. The position and size of the tagline for these communication pieces is "xed.

The tagline can only be typed when it forms part of a sentence/paragraph. For example, “....is re$ected in the AAS tagline, ‘With communities, changing lives’ “.

The comma that sits in the middle of the tagline must always be present.

3.4 Typography

32

AAS typography mirrors WorldFish. Details of font selection, font style guide, alignment and page layout canbe found on pages 11-14.

Font Selection The fonts are an integral part of the visual identity. AAS uses two fonts. AAS publications use a design centric font called Myriad Pro. This typeface has a strong font family providing professionals with light, regular, semi-bold and bold variants. Myriad Pro is not automatically loaded on some computers. Computers without Myriad Pro have trouble displaying email, Word or Powerpoint documents that include this typeface. Arial is the AAS font for digital interfaces (e.g. email, website) and desktop publishing (such as Microsoft O#ce). This is a simple and very widely available typeface that minimises the font load issues that can arise with Myriad Pro.

Font Style Guide All titles, sub-titles, headings, footnotes and copy must be in either a black or white font. White fonts should be used on dark backgrounds. Color fonts are reserved for diagrams and charts to highlight important text.

AlignmentCopy alignment in all documents must be left aligned. This lightens the text, gives movement to the paragraphs and prevents large blocks of copy from dominating the page. It also guides the eye across the text more easily and helps prevent the reader from getting lost on the page. Text must not be justi!ed.

Page LayoutAAS publications adopt a two column layout. However, single columns can be used when a graphic spreads across the entire page. Single column copy can also be used for footnotes. Breakout boxes should be used to break large text blocks and to highlight important copy. Photography captions should be a single line and left aligned.

C55 M0 Y85 K0R125 G195 B92HEX 7DC35CPANTONE 360 C

C0 M29 Y72 K0R253 G188 B95HEX FDBC5FPANTONE 1365 C

C100 M0 Y0 K22R0 G143 B197HEX 008FC5PANTONE 640 C

C.0 M.100 Y.68 K.0R.237 G.24 B.73HEX ED1849PANTONE 192 C

C.0 M.37 Y.68 K.28R.190 G.133 B.76HEX BE854CPANTONE 4645 C

3.5 Color palette Core color palette

33


The AAS green has been selected from the CGIAR Consortium O#ce color palette.

The colors on the right have been selected to complement the AAS green. One of these colors is blue to provide and additional link to the WorldFish corporate colors. To further expand color variance tints can be used. These can be found overleaf.

Full Tint

85% Tint

70% Tint

55% Tint

40% Tint

Full Tint

85% Tint

70% Tint

55% Tint

40% Tint

Full Tint

85% Tint

70% Tint

55% Tint

40% Tint

Full Tint

85% Tint

70% Tint

55% Tint

40% Tint

Full Tint

85% Tint

70% Tint

55% Tint

40% Tint

3.5 Color palette Color tint variants

34


When using color, attention should be paid to maximizing depth. Minimal color usage is often the most e!ective. If you need help in creating color charts or diagrams please contact the Communications and Donor Relations Division.

3.6 Imagery

35

Image selection for the CGIAR Research Program on Aquatic Agricultural Systems (AAS) mirrors the WorldFish approach that can be found on page 17. In addition to this strategic direction, it should be noted that AAS imagery should also incorporate strong aquatic agricultural images to re$ect the diverse livelihood options in these systems.

!!

!

!

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!Front cover Inside page Back cover

3.7 Template Publication design

36

Working Paper

Strengtheing Governance Across Scales in Aquatic Agricultural Systems

Author: Lorem Ipsum









The publication design is based on the WorldFish corporate layout found on page 18. The design replaces the white background on the front and back covers with the AAS green. Inside the brochure the picture captionbackground uses the AAS green.

3.7 Template Business card

37

The design adopts the same strategy as WorldFish business cards found on page 21. AAS business cards are only made available to sta! to facilitate speci"c external relationship development. For more information on obtaining an AAS business card contact the AAS Head of Operations.

Front of card Back of card

Dr. Patrick DuganProgram Director

[email protected] +604 626 1211 (GMT +8)m +6012 482 9771

Jalan Batu Maung, Batu Maung,11960 Bayan Lepas, Penang, Malaysia

PO Box 500 GPO, 10670 Penang, Malaysia t +604 626 1606f +604 626 5530www.aas.cgiar.org

Bill DowningHead of OperationsCGIAR Research Program on Aquatic Agricultural Systems

T: +60 4 626 1204 (GMT +8) Jalan Batu Maung, Batu Maung, M: +6012 438 7001 11960 Bayan Lepas, Penang, Malaysia F: +60 4 626 5530 Web: www.aas.cgiar.org

3.7 Template Email signatures

38

All @cgiar.org email signatures must adopt the same WorldFish format. To ensure everybody uses the same format the default mail settings should be set to HTML. Information on how to set email signatures and formats can be found on Fishnet, and by contacting either the Communications and Donor Relations Division or the MIS Unit.

!"#$%&'(! )*"+,'-! ."#,(*/! 0*&'(/! !"1'2$/!

3455/ 3647/ 898/ 3349/ 436/

:;<8/ :;<6/ =;<>/ :;<6/ =6<4/

?57/ >7?/ 465/ 943/ ?7>/

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Title slide Chart slide

Landit Praesent Luptatum Ezril

Content slide

Nullam quis diam libero. Integer ultricies sagittis cursus:9# Sed purus lacus, vulputate et gravida in.Nam tristique, nulla

9# Dignissim, felis justo semper quam, vitae laoreet lectus 9# Cum sociis natoque penatibus et magnis dis parturient

9# Nunc ut sem odio, quis iaculis ligula. Morbi eget nulla

9# Mauris libero lectus, volutpat tempus molestie at, viverra

Nam lobortis orci sed sapien

Table slide

9# Consectetuer adipiscing elit, sed diam nonummy nibh euismod:

Enim Ad Minim Veniam

3.7 Template Powerpoint

Hendrerit imperdiet proin tempus sodales scelerisque

39

The Powerpoint template must be used for all presentations given on behalf of AAS. The template can be downloaded from Fishnet or requested from the Communications and Donor Relations Division.

Each page within the template is designed with speci"c Arial font styles and sizes. Font sizes should not be reduced. The minimum body copy font size is 22pt. When creating charts the colors outlined on pages 30 & 31 should be used. To prevent presentations from becoming excessively large the "le size of imported pictures should be optimized. To do this via Microsoft O#ce Picture Manager, click on ‘Edit Pictures’, then click on ‘Resize’ and then select the size from the ‘Prede"ned width x height’ drop down menu. A more detailed description of how to optimize images via Microsoft O#ce Picture Manager can be found on Fishnet.

Partner logos should appear on the title slide semi-transparent strip. If there are many logos their size may become too small. In these instances the names of the partners can be highlighted on a separate slide.

Co-B

rand

ing

4.0 Co-Branding 4.1 Opportunities 4.2 Front cover examples

Title

Title

IMAGE

LOGO

Front Cover

LOGO8 cm

4.1 Co-Branding Opportunities

41

Partners can be acknowledged on the front or back covers by adding their logos. In publications of more than 12 pages, partner logos and/or names can be included on the inside back cover. Partner logo prominence is determined by the partner contribution, number of partners and the size of their logo.

The maximum number of partner logos on the front cover is 3. Front cover partner logos must be white.

IMAGE









LOGO

Back Cover


This publication should be cited as: M.L. Perez, M.D. Pido, L.R. Garces and N.D. Salayo. 2012. Towards Sustainable Development of Small-Scale Fisheries in the Philippines: Experiences and Lessons Learned from Eight Regional Sites. WorldFish, Penang, Malaysia. Lessons Learned Brief 2012-10.

Lessons Learned Brief 2012-10. WorldFish.

Photo credits: Cover, Palawan State University; Page 2, WorldFish; Page 3, Roberto O!cial; Page 4, Ms. Dorcas Trinidad; Page 6, Raymond L Asilo; Page 7,WorldFish; Page 9, Westly Rosario; Page 10, Ernesto O Brown; Page 11, Raymond L Asilo; Page 13, Palawan State University; Page15, Palawan State University; Back Cover, WorldFish.

Partner logos below, from left to right. Top: Lorem ipsum, Lorem ipsum, Lorem ipsum, Lorem ipsum, Lorem ipsum, Lorem ipsum. Bottom: Lorem ipsum, Lorem ipsum, Lorem ipsum, Lorem ipsum, Lorem ipsum, Lorem ipsum, Lorem ipsum. M.L. Pereza, M.D. Pidob, L.R. Garcesa and N.D. Salayoc.aThe WorldFish Center, Philippine Country O"ce, Laguna, Philippines, bCenter for Strategic Policy and Governance, Palawan State University, Puerto Princesa City, Palawan, Philippines, cSEAFDEC Aquaculture Department, Tigbauan, Iloilo, Philippines.

www.world!shcenter.org Printed on 100% recycled paper.

© 2012. WorldFish. All rights reserved. This brief may be reproduced without the permission of, but with acknowledgement to, WorldFish.© 2012. WorldFish. All rights reserved. This brief may be reproduced without the permission of, but with acknowledgement to, WorldFish.

10 cm

4.1 Co-Branding Opportunities

42

Partner logos must !t within the area highlighted below in green. The arrangement must ensure all logos are legible. Back cover logos must be black for WorldFish publications and white for AAS. This ensures the primary logos remain prominent.

4.2 Co-Branding Front cover examples

43

Phasellus congue risus in nunc

Mauris ut dictum ante. Nunc nec risus nisl. Praesent lobortis nunc eget lacus volutpat

Author: Mauris vel ipsum purus, sed elementum sapien.

Magna purus viverra metus, ut sodales arcu

Nullam interdum, ante sed placerat accumsan, ipsum arcu tincidunt magna, hendrerit volutpat

Author: Nam mattis mollis sollicitudin. Fusce euismod risus turpis

Cras id justo blandit massa elementum luctus

Hendrerit imperdiet. Proin tempus sodales scelerisque. Pellentesque mattis porta convallis.

Author: Uctus et ultrices posuere cubilia Cura

Livestock andFish

WorldFish publication with co-branding

AAS publication with partner recognition

WorldFish publication under the Livestock and Fish CRP

and including partner recognition

Please consult with Communications and Donor Relations Division for full details of the CCAFS logo use and attribution.

This publication should be cited as: WorldFish. 2012. WorldFish Corporate Identity. WorldFish, Penang, Malaysia. Manual 2012-27. Photo Credits: Front Cover, Mike Lusmore; Page 2, Francois Rajts; Page 3-4, Mike Lusmore; Page 4, WorldFish; Page 5-21 Mike Lusmore; Page 17, Samuel Stacey, Jamie Oliver, Samuel Stacey, Eran Brokovich, Stevie Mann, Mike Lusmore, Jamie Oliver, Jamie Oliver, Jamie Oliver, WorldFish, Mike Lusmore, Davis Mills; Page 18, Jamie Oliver, Dominyk Lever, Jamie Oliver, Kam Suan Pheng; Page 23, Alphart Lungu; Page 26-40, Mike Lusmore; Page 35, Peter Fredenburg, Mike Lusmore, Mike Lusmore, WorldFish, David Mills, Mike Lusmore, Mike McCoy, Dominyk Lever, Georgina Smith, Jamie Oliver, Alan Brooks, Georgina Smith; Page 36, Mike Lusmore, Westly R.Rosario, Mike Lusmore; Page 39, Mike Lusmore, Page 41-43, Mike Lusmore, Page 43, Mike Lusmore, Mike Lusmore, Patrick Dugan, Back Cover, Dominyk Lever.

© 2012. WorldFish. All rights reserved. This manual may be reproduced without the permission of, but with acknowledgement to, WorldFish.

Contact Details: WorldFish, PO Box 500 GPO, 10670 Penang, MALAYSIA Web: www.world!shcenter.org

WorldFish Corporate Identity...Contents 1.0 Introduction 4 2.0 WorldFish 2.1 Logo 6 2.2 Tagline 10...

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Transcript of WorldFish Corporate Identity...Contents 1.0 Introduction 4 2.0 WorldFish 2.1 Logo 6 2.2 Tagline 10...