Branding in kenya
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Compiled from Predon Company Ltd www.predon.co.ke
Transcript of Branding in kenya
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Branding in Kenya Branding can be described as the creation and launching of an identity, also known as a brand. There are
agencies that deal with branding in Kenya. Their main duty is to create, plan and manage the branding
strategies, in accordance to what the different clients need. These agencies might also take up the role
of advertising or promoting the brand in question. Branding entails creating a name that is sure to
represent what a company or business is all about. Branding should be unique and must be outstanding.
Branding in Kenya has become one of the most sought after services because it is the one thing that
defines a company to its customers. Every company needs to create a name for it and stand out from
the rest. The only way to do that is through engaging a branding agency that will be able to create a
name that customers can identify with.
The basics of Branding in Kenya Branding is an important aspect in the life and success of any business, whether big or small. It is simply
the promise that you give to your customer(s). When creating a brand, you need to keep in mind who
you are, what you want to be and how you want people to perceive you. The following are a few basics
that can help when branding in Kenya:
Create a strategy
Branding in Kenya is not a one day affair. It is a process that takes a while if you need something
practical. What you need to do first is create a brand strategy; this is the how, what, where, when and
whom you want the brand to communicate to. Once you identify this, then it becomes simpler to come
up with a brand. Also remember that the way you communicate the brand is part of what makes or
breaks it. So think also about the communication channel that you will use and know why it is the best
option over all the other form of communication. When you have a good brand strategy, it will turn out
into a strong brand that will play to your advantage.
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Define your brand
This is like taking a self discovery journey. It takes time and energy, sometimes it might get
uncomfortable but the result will be worth it. So take time and define your brand. Know what your
company is all about; the company’s mission, vision, and core values. The benefits and features of the
products and services you offer, the qualities that you want your customers and prospects to associate
with your company and among other aspects. In defining your brand, you also need to know the needs,
desires and habits of your customers and prospects. This will help you in serving them more and better.
Do not rely on what you think, if possible, go out there and find out what exactly they need.
Establish the branding message
When branding in Kenya, you need to write the key message that you need to communicate to the
world. Make sure that everyone working in your company is aware of the brand attributes. This is
because branding is not just about the logo or message you put out there but also what happens within
the office. A prospective might walk into your offices and ask about your brand catching people
unawares if they have no idea what it is all about. Integrate the brand into every aspect of your
business; how you answer the phone, how the sales people carry themselves. It matters a lot to your
brand and business as a whole.
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Let the public know about your brand
The main motive behind creating a brand is to let the public know what you are all about. Once you have
done all the above, it is now time to let the public know about your brand, what you offer and how they
can gain from what you are offering. The media you choose to publicize your brand is up to you.
Whether you want to use bill boards, TV, radio, newspapers or the internet all depends on you as long
as the message reaches the public.
Branding in Kenya is one way businesses and companies can make known their products to the public. It
is also a way that existing businesses can use to improve their products and attract and retain more
customers.
