Branding for Skills Award Case Study - Angling Trust
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Coachwise Case Study: Angling Trust Skills Award Branding © Angling Trust
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The Angling Trust approached Coachwise for help with the creation of an award scheme aimed at 9–18-year-olds for the sport of angling. We provided four different branding concepts and once they settled on their preferred option, we set about implementing the look and feel for the Cast Awards on a series of sample projects. Books, flyers, certificates and promotional material were all mocked up to explain to the client how this award scheme would function across various platforms. For more case studies see www.coachwise.ltd.uk/case-studies
Transcript of Branding for Skills Award Case Study - Angling Trust
Coachwise Case Study:
Angling Trust Skills Award Branding
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The JobThe Angling Trust representgame, coarse and sea anglers in England. Following aseries of mergers, they are also responsible forpromoting and developingangling. Keen to capture theimagination of the nextgeneration of anglers, TheAngling Trust approachedCoachwise for help with thecreation of an award schemeaimed at 9–18-year-olds.
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Angling TrustClient:
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The SolutionWith the average age of anglersincreasing every year, theAngling Trust were determinedto find a way to encourage thenext generation to get hookedon the sport at an early age.Coachwise’s copywritersworked with the client duringthe early stages of the project tosuggest suitable names andprinciples for the awardschemes. Cast and CatchAwards were suggested, beforethe decision was taken tostreamline the awards into onescheme that would suit all ages.
Following extensive research ofthe sport, and taking on boardcomments from the client aboutthe political need to embrace allangling disciplines in onescheme, we provided four setsof sample designs that wouldform the basis of this excitingnew award scheme.
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Angling TrustClient:The ResultsHaving settled on their preferredoption, we set aboutimplementing the look and feelfor the Cast Awards on a seriesof sample projects. Books, flyers,certificates and promotionalmaterial were all mocked up toexplain to the client how thisaward scheme would functionacross various platforms.
The Cast Awards were formallylaunched by the Angling Trust inthe second quarter of 2013, andinitial feedback has been soexceptionally positive that plansare already in the pipeline to addmore levels to the initial four-step pathway.
The FeedbackCoachwise listened to whatwe wanted and created aseries of sample designs thatreally hit the mark. Theirguidance and advice helpedshape the look and feel of thewhole project and oftenresulted in us rethinking andimproving our own approach.The skills award schemelooks fantastic, and I’m sure it will be a great success.
Ben Snook, CoachingDevelopment Manager,
Angling Trust
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