Mori ndiwww.moriandi.commoriandi@moriandi.com

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The man who was mortally wounded in warKept on fightingThe man who was cut to the quick by loveKept on lovingThe man who was merciless tortured by thoughtsKept on thinking “Hair of the Dog” – Bauhaus

MoriAndi’s Philosophy

Ars Moriendi, or “The Art of Dying”, is a body of literature that provides opinion on how to die with dignity -- whether it be to travel to heaven or hell, one realm of the unknown or the other. The dying illustrated in the Ars Moriendi text encoun-ters angels and devils, priests and skeletons, all who repre-sent the beyond -- a nightmare or dream of what death can be depending on the outcome. It is up to the individual to decide the path to take, the discover a graceful and worthy means of departure.

“Mori Andi” provides incentive to those not satisfied with conven-tions -- those who decidedly prefer to bridge the line between heaven and hell, who take risks in order to fulfill their lives by standing out among the angels and demons in the journey of life. The “Mori Andi” customer adorns her body the way she chooses her own path -- unconventionally and without reservation, much like the art of dying.

MoriAndi, led by Andi Harriman, is innovative wearable art. Drawing on the edgy grit of bone, she creates a new context for movement in jewelry. Made in sterling silver, MoriAndi’s hammered and tapered joints create a dark, spindly aesthetic. The skeletal forms of the Vertebrae collection are strong and delicate, much like the human bone structure. Each piece of jewelry is as unique as the client: it fits and drapes to the body, becoming an individual statement piece according to the movement and shape of the wearer.

As a fashion line for everyday wear, the Moriandi collection of strong and delicate forms of human bone structures begs to be worn. Concep-tual expression is most fully captured in the MoriArti collection, where statement pieces explore bones as inspiration on the body rather than as a component of the body.

Mori ndiThe unique piece of jewelry that will accentuate the artistic spirit of the wearer.

Mori rtiJewelry for the collector, this conceptual jewelry can be showcased much like a work of art - not for everyday wear. Each piece is handmade by the designer and limited to 13 editions.

Ideation Process

Branding

inspiration

Brand Color:

Typeface:

LOGO: Mori Andi copperplate Gothic Bold

TEXT: Mori Andi copperplate Gothic Light

Logo:

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Front BackMori ndi

ANDI HARRIMAN

540 250 1629

moriandi@moriandi.com

Business Card:

Mori Andi

Logo (graphic only):

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c=0m=0y=0k=70

Mori Andi

Label and Package: Display Tools:

Mori Andi

Wood Metal

cast concrete Rock

“Store in Store” Concept