V i s u a l C o m m u n i c a t i o n sO c t o b e r 2 0 1 2

[tini]

This process is split into two parts. The first part is my explora-tion of a peacock using various methods and stratagies. The sec-ond part is taking those explorations and creating a brand for a

food truck based off of my animal, the peacock.

[Peacock explorations]

research

photos

gestural

painterly

graphical

only circles, triangles, and squares

photocopy

alternate marking tool

one line

behavioral characteristic

texture

hybrid

marks on an alternate surface

icon

index

radical abstraction

entirely typographic

refinements

gestural

painterly

graphical

circles

photocopy

alternate tool

one line

behavioral characteristic

texture

hybrid

another surface

icon

index

type

radical abstraction

[food truck branding]

For my food truck, I decided to serve olives and martini’s because the olives are relatable in appearance to the feath-ers of the peacock. I then made a logo, food truck, menu,

business card and other applications for my brand.

logo exploration

{TINI}

{TINI} {TINI}

[tini]

[tini]O L I V E S & M A R T I N I S

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O L I V E S & M A R T I N I S

[tini]

O L I V E S & M A R T I N I S

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O L I V E S & M A R T I N I S

[tini]

final icon

image boards

[tini]

food truck exploratioin

s

{TINI}

Tini Olive-ini

s

{TINI}

Tini Olive-ini

[tini]

[tini]

O L I V E S & M A R T I N I S

[tini]O L I V E S & M A R T I N I S

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[tini]

O L I V E S & M A R T I N I S

[tini]

O L I V E S & M A R T I N I S

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[tini]

O L I V E S & M A R T I N I S

[tini]

O L I V E S & M A R T I N I S

[tini]

[tini]

O L I V E S & M A R T I N I S

[tini] Tini Olive-ini serves a various asortmant of olives and martini’s. Enjoy stuffed and fried olives along with multiple flavored marti-ni’s. Stop by Tini Olive-ini, and get a tini

and olive basket to go!

O L I V E S & M A R T I N I S

[tini]

Tini Olive-ini serves a various asortmant of olives and martini’s. Enjoy stuffed and fried olives along with multiple flavored marti-ni’s. Stop by Tini Olive-ini, and get a tini

and olive basket to go!

[tini]

final truck

buisness card exploration[tini]

Tini Olive-ini(785)213-1247www.tinioliveini.comSally Thompson

[tini]

Tini Olive-ini •(785)213-1247 • www.tinioliveini.com • Sally Thompson

[tini]

[tini]

Tini Olive-ini (785)213-1247 www.tinioliveini.com Sally Thompson

Tini Olive-ini (785)213-1247 www.tinioliveini.com Sally Thompson

O L I V E S & M A R T I N I S

[tini]

(785)213-1247 • www.tinioliveini.com • Sally Thompson

(785)213-1247 • www.tinioliveini.com • Sally Thompson

O L I V E S & M A R T I N I S

[tini]

final business cards

final menu

O L I V E S & M A R T I N I S

[tini][tini]

{ S T U F F E D } s m a l l : $ 6 . 0 0 l a r g e : $ 8 . 0 0 ( *available fried/not fried & in green/black)

• garlic• almond & cream cheese• jalapeno

• blue cheese• sharp chedder cheese• smoked gouda cheese

• lemon• anchovy• salmon

{ O R I G I N A L } s m a l l : $ 5 . 0 0 l a r g e : $ 7 . 0 0 ( *available fried/not fried & in green/black)

• organic• orange & rosemary based

• warmed & spiced• original

[tini]{ F L AVO R E D T I N I ’ S } s m a l l : $ 4 . 0 0 l a r g e : $ 5 . 0 0

• pumpkin pie-tini• butter-tini• expresso-tini• pear-tini

• raspberry-tini• apple-tini• watermelon-tini• strawberry-tini

• mango-tini• cantaloupe-tini• pb&j-tini• orange sherbet-tini