To understandbranding, it is important to know what brands are. A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of standards to which the company should strive to maintain or surpass. Branding is an important part of Internet commerce, as branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand.When working on branding, or building a brand, companies that are using web pages and search engine optimization have a few details to work out before being able to build a successful brand. Coordinating domain names and brand names are an important part of finding and keeping visitors and clients, as well as branding a new company. Coordination of a domain name and brand names lends identification to the idea or image of a specific product or service, which in turn lets visitors easily discovery the new brand.Brandingis also a way to build an important company asset, which is a good reputation. Whether a company has no reputation, or a less than stellar reputation, branding can help change that. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place.

Brandingis used in businesses and organizations of all sizes and types. Branding is intended to identify goods or services and deliver the message that a particular organization, business, or product is the only one that can suit customers' needs.What is Branding?Brandingis the process of using a word or an image to identify a company or its products. It is what separates competitors and helps consumers remember a product. The purpose of abrandis to increase sales by making the product or service the most visible and desired by the consumer.Brandingis becoming more than a logo or a product. It is becoming a promise of quality and reputation! It encompasses everything about a company, sometimes good and sometimes bad, depending on the publics perception.Why is Branding Important?In todays fast-paced world, it is more important than ever to promote recognition of a product or service. If you're remembered as a quality provider, then you will be encouraging repeat business.Brandingis a great way to promote this recognition because people are busy and tend to adhere to familiarity. If consumers recognize abrandthat they have previously used and they remember being satisfied with it, then they are more likely to choose that product or service again. This is especially true in the tremendous hodgepodge of advertising going on today.Branding StrategyBrand identity is a vital part of a business, and it should be incorporated into many key aspects and areas. Company name, logo, or slogan Company letterhead Company forms Marketing materials and advertising Signage Web sites UniformsPromotional itemssuch aspens and pencils, key chains, ball caps,tote bagsBranding Approaches-Individual product branding- Each new product is assigned a new name with no connection to other brands owned by a company.

-Family branding- New products are placed under an existing brand.

-Co-branding- The marketer partners with another firm that has an existing, established brand in hopes that the theory two brands are better than one will stimulate interest.

-Private or store branding- When suppliers produce products for other companies, and place that companys brand on the product.

-No Name Branding- Also referred to as generic branding, this is a brandless product that is sold as a low-cost alternative to a brand name product.

Read more:http://www.qualitylogoproducts.com/lib/why-is-branding-important.htm#ixzz3JlnSIh29Brandingis one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand.Brand Strategy & EquityYour brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price.The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it's not just the shoe's features that sell the shoe.Defining Your BrandDefining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below: What is your company's mission? What are the benefits and features of your products or services? What do your customers and prospects already think of your company? What qualities do you want them to associate with your company?Do your research. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think.Knowwhat they think.Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or aSmall Business Development Center.Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips: Get a great logo.Place it everywhere. Write down your brand messaging.What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes. Integrate your brand.Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything. Create a "voice" for your company that reflects your brand.This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist. Develop a tagline.Write a memorable, meaningful and concise statement that captures the essence of your brand. Design templates and create brand standards for your marketing materials.Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent. Be true to your brand.Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise. Be consistent.I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can't do this, your attempts at establishing a brand will fail.Brand elements[edit]Brands typically comprise various elements, such as:[13] name: the word or words used to identify a company, product, service, or concept logo: the visual trademark that identifies a brand tagline or catchphrase: "The Quicker Picker Upper" is associated with Bounty paper towels graphics: the "dynamic ribbon" is a trademarked part of Coca-Cola's brand shapes: the distinctive shapes of the Coca-Cola bottle and of the Volkswagen Beetle are trademarked elements of those brands colors: Owens-Corning is the only brand of fiberglass insulation that can be pink. sounds: a unique tune or set of notes can denote a brand. NBC's chimes provide a famous example. scents: the rose-jasmine-musk scent of Chanel No. 5 is trademarked tastes: Kentucky Fried Chicken has trademarked its special recipe of eleven herbs and spices for fried chicken movements: Lamborghini has trademarked the upward motion of its car doors customer-relationship management

Brand name[edit]

Relationship between trade marks and brandThe brand name is quite often used interchangeably with "brand", although it is more correctly used to specifically denote written or spoken linguistic elements of any product. In this context a "brand name" constitutes a type oftrademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. A brand owner may seek to protectproprietary rightsin relation to a brand name through trademark registration and such trademarks are called "Registered Trademarks". Advertising spokespersons have also become part of some brands, for example:Mr. WhippleofCharmintoilet tissue andTony the TigerofKellogg's Frosted Flakes. Putting a value on a brand bybrand valuationor usingmarketing mix modelingtechniques is distinct to valuing atrade mark.Types of brand names[edit]Brand names come in many styles.[14]A few include:Initialism: A name made of initials such, as UPS or IBMDescriptive: Names that describe a product benefit or function, such as Whole Foods or Toys R' UsAlliteration and rhyme: Names that are fun to say and stick in the mind, such as Reese's Pieces or Dunkin' DonutsEvocative: Names that evoke a relevant vivid image, such as Amazon or CrestNeologisms: Completely made-up words, such as Wii or Hgen Dazs.Foreign word: Adoption of a word from another language, such as Volvo or SamsungFounders' names: Using the names of real people, (especially a founder's name), such as Hewlett-Packard, Dell, Disney, Stussy or MarsGeography: Many brands are named for regions and landmarks, such asCiscoandFuji FilmPersonification: Many brands take their names from myths, such asNike; or from the minds of ad execs, such asBetty CrockerPunny: Some brands create their name by using a silly pun, such as Lord of the Fries, Wok on Water or Eggs Eggscetera

TRDEMARKAtrademark,trade mark, ortrade-mark[1]is a recognizablesign,designorexpressionwhich identifiesproductsorservicesof a particular source from those of others.[2][3][4][5]The trademark owner can be an individual,business organization, or anylegal entity. A trademark may be located on apackage, alabel, avoucheror on the product itself. For the sake ofcorporate identitytrademarks are also being displayed on company buildings.

The "Registered Trade Mark" logo

United Parcel Service of North America, Inc., typically referred to and branded asUPS(stylized asups), is the largest shipment and logistics company in the world. TheAmericanglobalpackage deliverycompany is headquartered inSandy Springs,Georgia,TheInternational Business Machines Corporation(IBM) is an Americanmultinationaltechnologyandconsultingcorporation, with headquarters inArmonk, New York, United States. IBM manufactures and markets computerhardwareandsoftware, and offersinfrastructure,hostingandconsulting servicesin areas ranging frommainframe computerstonanotechnology.[3Slogan

Bank NameBank Slogan

Allahabad BankA tradition of trust

Andhra BankMuch more to do. With YOU in focus

Bank of BarodaIndia's International Bank

Bank of IndiaRelationships beyond Banking

Bank of MaharashtraOne Family One Bank

Bank of RajasthanTogether we Prosper

Canara BankIt's easy to change for those who you love, Together we Can

Central Bank of IndiaBuild A Better Life Around Us, Central to you since 1911

Corporation BankProsperity for all

Dena BankTrusted Family Bank

Federal BankYour Perfect Banking Partner

HDFC BankWe Understand Your World

HSBCWorlds Local Bank

ICICI Bank"Hum Hai na..."

IDBI BankBanking for all; "Aao Sochein Bada"

Indian BankTaking Banking Technology to Common Man, Your Tech-friendly bank

Indian Overseas BankGood people to grow with

J & K BankServing to Empower

Karur Vysya BankSmart way to Bank

Lakshmi Vilas BankThe Changing Face of Prosperity

Oriental Bank of CommerceWhere every individual is committed

Punjab and Sindh BankWhere series is a way of life

Punjab National BankPunjab National Bank

State Bank of IndiaThe Nation banks on us; Pure Banking Nothing Else; With you all the way

State Bank of HyderabadYou can always bank on us

State Bank of MysoreWorking for a better tomorrow

State Bank of PatialaBlending Modernity with Tradition

State Bank of TravancoreA Long Tradition of Trust

South Indian BankExperience Next Generation Banking

Syndicate Bank Your Faithful And Friendly Financial Partner

The Economic TimesKnowledge is Power

UCO BankHonors Your Trust

Union Bank of IndiaGood people to bank with

United Bank of IndiaThe Bank that begins with U

Vijaya BankA Friend You can Bank Upon

Yes BankExperience our expertise