BRANDED CONTENT

THAT GETS ROI

#AMAIE_Content

BRANDED CONTENT

• A form of content that blurs the conventional distinctions

between what constitutes advertising and what constitutes

editorial. Wikipedia

• Any content that can be associated with a brand in the

‘eye of the beholder.’

• The future of the marketing department is half marketing,

half publishing – Content Marketing Institute

#AMAIE_Content

#AMAIE_Content

ROI = An [Engaged] Audience

Set Goals

• Where are you now?

• Where do you want to be?

• How are you going to get there?

• Who do you want to reach?

• Where are they active online?

• Who do they talk to?

• What are their problems?

• What do they say about you and your brand?

• How will you measure success?

RM3 = $$$

The Right Message

The Right Market

The Right Media .

THE MARKET

The Media Landscape

The Message

MONITOR YOUR MARKET

ANALYZE THE STREAM

•Who is talking about you?

•What are they saying?

•Where are they saying it?

•Is it positive or negative?

• Find Intent Statements, Problems

and Questions

CONTENT STRATEGY

questions

CREATE CONTENT

VISUAL STORYTELLING

DEMAND FOR VISUAL CONTENT

Resources: Android iPhone

PowerDirector iMovie

KineMaster Pro Pinnacle

BIG VISUALIZATION

ANIMATED EXPLAINER VIDEOS

SLIDESHARE

MANAGE

DISTRIBUTE

AMPLIFY

ENGAGE

MEASURE

http://sendible.com/partners/meritus

RECAP• Listen to your audience

• Analyze the content gathered

• Set goals and metrics

• Base your content strategy on the research data

• Create content that meets needs and fills gaps

• RM3 = $$

• The media market has changed – you need to be visible

• Understand SEO

• Learn to make killer visual content

• Boost your content with paid syndication and remarketing

– to the right audience at the right time.

QUESTIONS?

Follow me on Twitter

@sallyfalkow

sally@meritusmedia.com