BRANDWIR

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- courtesy: Business Sutra by Devdutt Pattanaik

Maven of the Month

Compiled By- Radhika Shirgaonkar

“Maang Tikka” is an integral part of an Indian bride's ensemble. In ancient times, hair

adornment was worn by men and women, several paintings that have tantric significance depict

men and women who wear an ornament similar to the maang tikka on their foreheads. But now

‘Maang Tikka’ is a prime accessory for brides only. It is essentially a piece of jewellery that has a

hanging ornament at one end and a hair pin at the other, the pin is attached to the hair in such a

way that the ornament dangles at the hairline of the woman. This age-old bridal accessory

enhances the overall look of the bride and gives her a

glamorous yet classy appeal. It is designed in such a

way that it rests on the sixth chakra of the forehead as

told in Hindu mythology and represents the third eye

or the power of the soul. The forehead's center, where the maang tikka is placed,

also signifies one's ability to control emotions and the power of concentration.

The classic appeal of this accessory has made it extremely popular, not only

in India but across the world.

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