LoudWhistle - A Great Brand is A Great Story
59
& storytelling MODERN BRANDING
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LoudWhistle Branding International is all about modern brand building. Services offered: I. Branding: Consultation Brand Experience Creative Direction II. Creative Designs Web Development Blog Design Interactive Presentations Graphic Designs III. Marketing Lead Generation Tools (Brochures, Corporate Profile, Landing Pages, Microsites) Social Media Marketing Social Networking Share your story with us! [email protected] Twitter: brandteller
Transcript of LoudWhistle - A Great Brand is A Great Story
& storytelling MODERN BRANDING
Who’s talking?
We are a group of passionate modern brand builders commi4ed to building your brand on (your organiza8on's) core principles that never change.
Our goal is to create be4er brands by finding big idea. !
We highly value client and brand encounter. Share your stories with us, we’ll be happy to listen
What are we going to talk about?
Brands!Personal Brands!
Evolution of Branding!Great Brands!
Storytelling Advice
Strong brands are a collection of coherent ideas and experiences with
a product or service over time. [email protected]
None of these organizations treat their
brands as an after-thought. Rather it serves as the key differentiator.
Interaction + feeling = brand [email protected]
Personal brands allow individuals to differentiate themselves by consistently
articulating and leveraging their unique value proposition.
Evolution of Brand Building
OLD Messages Static Saying Look & Feel Posing Simplicity Touch points Audience
Influenced by the thinking of John Grant, as shown in The Brand Innovation Manifesto
NEW Conversations Dynamic Doing Experience Authenticity Complexity Engagements Community
About Transactions About Relationships
engagement [email protected]
doing [email protected]
experience [email protected]
5 Questions: 1. What are your goals? 2. What do you value? 3. What are your passion? 4. What motivates you? 5. What makes you remarkable?
5 Steps: 1. Take inventory 2. Develop your plan 3. Craft your identity 4. Measure and repeat
Tools & channels 1. Websites 2. Blogs 3. Podcasts 4. Social networking 5. Offline and alternate publishing 6. The media
Don’t forget to: 1. Make yourself findable 2. Connect everything 3. Cultivate relationships 4. Donate your expertise to a cause 5. Develop a visible platform 6. Start & join conversations
If you don’t like change, you are going to like
irrelevance even less. General Eric Shinseki
Start looking at your marketing as a progressive story instead of as quarterly campaigns.
Stop putting the exact same stories everywhere.
People like stories with depth and complexity.
Make a commitment to create better brands. [email protected]
LoudWhistle Branding International
A Great Brand Has a Great Story!
Disclaimer: We are not associated with the following brands:
Apple, Coke, Louise Vuitton, Albert Einstein, Nelson Mandela, Princess
Diana, Mother Theresa, Bono, Angelina Jolie, Hayden Panettiere
