Moh Spa Love Yourself

Brand Plan of Actionfor year 2015-16

INDEXSR. No. TOPIC

1. STAFF REQUISITION

2. PROPOSED – CTC CHART

3. STATIONARY & INFRA

4. OFFICE OPEX

5. BRAND BUILDING ACTIVITIES

6. FRANCHISE MARKETING ACTIVITIES

7. BUDGET

8. MONTHLY SALES & REVENUE FORECASTING

STAFF REQUISITION CHART

LIST OF DEPARTMENTS DESIGNATION NUMBER OF POSITIONS

FRANCHISE SALES

FRANCHISE BRAND MANAGER 1

FRANCHISE SALES MANAGER 1

TELESALES 1

DATA GENERATOR 1

LIST OF DEPARTMENTS DESIGNATION MONTHLY CTC YEARLY CTC

FRANCHISE SALES

FRANCHISE BRAND MANAGER 75,000 9,00,000

FRANCHISE SALES MANAGER 50,000 6,00,000

TELESALES 20,000 2,40,000

DATA GENERATOR 15,000 1,80,000

TOTAL 1,60,000 19,20,000

CTC CHART

STATIONARY & INFRA

ASSET COST

PARTICULARS AMOUNT

LAPTOPS (4 No's) 1,20,000

MOBILE PHONE (4 No's) 24,000

DONGLES (4 No’s) 4,000

PENDRIVE (4 No's) 2,000

STATIONARY 10,000

TOTAL 1,60,000

OFFICE OPEX

OFFICE OPEX COST

MONTHLY YEARLY

PARTICULARS AMOUNT AMOUNT

OFFICE EXPENSES 60,000 7,20,000

MOBILE BILLS 10,000 1,20,000

PETTY CASH 10,000 1,20,000

TOTAL 80,000 9,60,000

REGION MONTHLY CTC

YEARLY CTC

MONTHLY OFFICE OPEX

COST

YEARLY

OFFICE OPEX COST

MONTHLY TOTAL COST

YEARLY TOTAL COST

MUMBAI 1,60,000 19,20,000 80,000 9,60,000 2,40,000 28,80,000

SUMMARYPROPOSED - CTC CHART & ESTIMATED - OFFICE OPEX / ASSET COST

REGION INFRA COST TOTAL

MUMBAI 1,60,000 1,60,000

PARTICULARS MONTHLY COST YEARLY COST REMARKS

ONLINE PORTALS 75,000 9,00,000 LEAD GENERATION

EMAILERS 75,000 9,00,000 LEAD GENERATION

MAGAZINE ADS 75,000 9,00,000 BRAND BUILDING & LEAD GENERATION

GOOGLE ADS 10,000 1,20,000 BRAND BUILDING & LEAD GENERATION

PR AGENCY 60,000 7,20,000 BRAND BUILDING

FRANCHISE INDIA BRANDS 10% Commission on franchise fees

10% Commission on franchise fees LEAD GENERATION

FRANCHISE CONSULTANT / FREELANCERS

10% Commission on franchise fees

10% Commission on franchise fees LEAD GENERATION

GRAND TOTAL 2,95,000 35,40,000

BRAND BUILDING & LEAD GENERATION CAMPAIGN

FRANCHISE MARKETING PLANFRO PARTICIPATION

CITY APPROX. STALL COST APPROX.SET-UP COST OTHER COST TOTAL COST

CHENNAI 75,000 1,00,000 1,00,000 2,75,000

KOLKATA 75,000 1,00,000 1,00,000 2,75,000

HYDERABAD 75,000 1,00,000 1,00,000 2,75,000

AHMEDABAD 75,000 1,00,000 1,00,000 2,75,000

MUMBAI 1,00,000 1,50,000 1,00,000 3,50,000

PUNE 75,000 1,00,000 1,00,000 2,75,000

BANGALORE 75,000 1,00,000 1,00,000 2,75,000

GRAND TOTAL 5,50,000 7,50,000 7,00,000 20,00,000

BOS PARTICIPATION

City CostMangalore / Mysore / Bangalore 90,000 Dehradun/ Lucknow / Kanpur 60,000

Ghaziabad / Noida / Delhi /Gurgoan / Japiur 120,000 Vijaywada 25,000 Vishakhapatnam / Hyderabad 50,000 Pondicherry / Chennai 60,000 Jammu / Jalandhar / Amritsar / Chandigarh / Rohtak 120,000 Guwahati / Bhubaneshwar 40,000 Ahmedabad / Vadodara / Surat 150,000

Nashik / Thane / Andheri / Colaba / Navi Mumbai /Pune / Kolhapur / Goa 240,000 Total cost 9,55,000

FRANCHISE MARKETING PLAN

MODE FRO PLAN BOS PLAN TOTAL

AMOUNT 20,00,000 9,55,000 29,55,000

MONTHLY SALES & REVENUE FORECASTING

LEADS GIVEN BY LG - 5 / DAY:- LEADS PER DAY 5 FOR 26 WORKING DAYS I.E. 5*26= 130 EXPECTED HOT 10% I.E. 13 EXPECTED CLOSURE – 1

LEADS FROM OTHER SOURCE OF MARKETING :- ESTIMATE LEADS EXPECTED DAILY 3 I.E. 3*26= 78 EXPECTED HOT 10% I.E. 8 EXPECTED CLOSURE - 1

SALES FORCASTING

SALES FORCAST

QUARTER APR-JUN JUL-SEP OCT-DEC JAN-MAR TOTAL

SALES 4 5 5 4 18

FIXED COST

PARTICULARS MONTHLY YEARLY

SALARY (MUMBAI) 1,60,000 19,20,000

OFFICE OPEX COST (MUMBAI ) 80,000 9,60,000

BRAND BUILDING COST 2,95,000 35,40,000

GRAND TOTAL 5,35,000 64,20,000

VARIABLE COST

10% COMMISSION ON TOTAL FRANCHIE FEES TO SALES STAFF / FRANCHISE CONSULTANTS

ONE TIME INVESTMENT

PARTICULARS COST

INFRA COST

(MUMBAI) 1,60,000

TOTAL 1,60,000

CUMULATIVE EXPENSE -CHART

FRO & BOS PARTICIPATION

PARTICULARS COST

TOTAL YEARLY 29,55,000

• NO.OF UNITS PLANNED

FRANCHISE FEES TO BE GENERATED

FIXED EXPENSES

VARIABLE EXPENSES

FRO & BOS PATICIPATION

EXPENSEONE TIME

INVESTMENT

18 1,80,00,000 64,20,000 18,00,000 29,55,000 1,60,000

YEAR 2015 YEAR 2016

PROFITS GENERATED FROM FF COLLECTION LESS EXPENSES INCURRED

PROFITS GENERATED FROM ROYALTY COLLECTION @ 15% ON GROSS SALE (AVG. SALE OF 4 LACS – MONTHLY * 18

UNITS* 12 MONTHS)

66,65,000 1,29,60,000

P & L FORECAST

Thank you