Brand mgmt_eco friendly suv
description
Transcript of Brand mgmt_eco friendly suv
Eco-friendly suv
INtroduction
Name: ZEMEZeme, also referred to as Zemes-mãte, was a Slavic and Latvian goddess of the earth, identical to Lithuanian Žemyna. The name means ‘Spirit of the Earth’.
tagline and Logo
NATURALLY , THE BEST….
tagline and Logo
• The Tagline is directed towards Darwin’s Law of Natural Selection
• Survival of the Fittest• The tagline also
conveys the idea of choosing the best that there can be
• The Eagle is chosen as it symbolizes Power, Adventure and Grandeur
• Also, the Eagle is considered to be at the top of the food chain, symbolizing Supremacy
maslow's hierarchy
Positioned on:Self-Actualization
Positioning by w’s
WHO• Upper Middle class and above
WHAT FOR• Eco-Friendly SUV• A total SUV experience in a
nature friendly way
Brand identity
• The Brand Identity type is RUGGED
• This is supported by the Logo, as an Eagle personifies Toughness and Adventure
• The tagline also talks about how Nature chooses the fittest and toughest to survive
• Ruggedness also helps in portraying the SUV as a SUV and not some weaker product in its category
Brand ambassador• Rahul Bose is an Indian Actor, Social Activist and amateur Rugby Union player
•He personifies Sincerity, Adventure and Youthcentric
Brand essence
Our brand essence is that of an
highly eco-friendly
brand that strives to push the
boundaries of existing experience
s
BRAND ESSENCE
Brand extension (line)
HYBRID VERSIONS IN PETROL,DIESEL AND ALSO ENCOMPASSING TECHNOLOGIES LIKE SOLAR PANELS ON WINDOWS
Brand extension (range)
SYMBOLISES RUGGEDNESS AND ADVENTURE
Brand extension (category)
WATCHES THAT ARE BEST IN CLASS IN TERMS OF MAKE AND RUGGEDNESS