BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)
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Garceron, Jiecel Luzaran, Xelina Diane Mapoy, Rey Ann Marcelino, Krisel Mosteiro, Denise Ramos, Chrzel Salvador, Jocel
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Transcript of BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)
![Page 1: BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)](https://reader034.fdocuments.us/reader034/viewer/2022051515/54c52f9a4a795962328b45e0/html5/thumbnails/1.jpg)
Garceron, Jiecel
Luzaran, Xelina Diane
Mapoy, Rey Ann
Marcelino, Krisel
Mosteiro, Denise
Ramos, Chrzel
Salvador, Jocel
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powdered juice
drink
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available powdered juice brands
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Observe
WAYS TO IDENTIFY MARKET SHARE RANKING
Product displacement
consumer behavior
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powdered juice section
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displacement product
dictates
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Factors considered
before buying
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packaging
sizes
pricing
varieties (flavors)
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Flavors
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Sizes Packaging
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Prices
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psychological practical
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Practical
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Psychological
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Other Brands
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