BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)
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Garceron, Jiecel Luzaran, Xelina Diane Mapoy, Rey Ann Marcelino, Krisel Mosteiro, Denise Ramos, Chrzel Salvador, Jocel
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Transcript of BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)
Garceron, Jiecel
Luzaran, Xelina Diane
Mapoy, Rey Ann
Marcelino, Krisel
Mosteiro, Denise
Ramos, Chrzel
Salvador, Jocel
powdered juice
drink
available powdered juice brands
Observe
WAYS TO IDENTIFY MARKET SHARE RANKING
Product displacement
consumer behavior
powdered juice section
displacement product
dictates
Factors considered
before buying
packaging
sizes
pricing
varieties (flavors)
Flavors
Sizes Packaging
Prices
psychological practical
Practical
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Psychological
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Other Brands
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