SA FRUIT JUICE INDUSTRY LANDSCAPE REPORT Juice... · RTD FRUIT/VEGETABLE JUICE VOLUME TRENDS ......
Transcript of SA FRUIT JUICE INDUSTRY LANDSCAPE REPORT Juice... · RTD FRUIT/VEGETABLE JUICE VOLUME TRENDS ......
SA FRUIT JUICE INDUSTRY LANDSCAPE REPORT
APRIL 2016
REPORT OVERVIEW
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For the Global Fruit Juice Industry Section:
What are the current market dynamics of the global Fruit Juice industry?
What are the global Fruit Juice industry trends, drivers, and restraints?
For the South African Fruit Juice Industry Section:
What are the current market dynamics of the SA Fruit Juice industry?
Who are the key manufacturing players in the SA Fruit Juice industry?
For the South African Fruit Juice Retail and Pricing Analysis Section:
Who are the key retail players in the SA Fruit Juice industry?
What are the prices of the most frequently purchased Fruit Juice brands across South African retail outlets?
In terms of South African Consumer Insights and Trends:
What are the statistical volume trends for Fruit Juice purchasing (2010-2015)?
What are the statistics regarding the most popular purchased Fruit Juice brands in 2015?
SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:
The South African Fruit Juice Landscape Report (99 pages) provides a dynamic synthesis of industry
research, examining the local and global Fruit Juice industry from a uniquely holistic perspective, with
detailed insights into the entire value chain – from manufacturing to retail and consumption.
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SCREENSHOTS FROM REPORT
99 page report filled with detailed charts, graphs, tables and insights
SAMPLE FROM REPORT:GLOBAL FRUIT JUICE OVERVIEW
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The global market for fruit juice is
forecast to reach 72.29 billion liters
by 2017, primarily driven by the
rising preference of customers for
healthy drinks.
Growth in the fruit juice market is also
expected to stem from the rising
demand for organic, superfruit, and
100% natural fruit juices.
Fruit juice has exhibited robust per
capita consumption growth over the
past few years, whilst carbonated
beverages have only achieved
modest growth.
Additionally, aerated soft drinks are
being replaced by sparkling fruit
juices, free from fructose, corn syrup
and artificial sweeteners.
The global marketplace is currently
witnessing an influx of fruit juice
brands which are fortified with
vitamins and minerals, and low in
calories.
Lindor
Swiss luxury collection
Excellence
Creation
Gold
Source: http://www.euromonitor.com ; www.strategy.com
SAMPLE FROM REPORT:SA FRUIT JUICE CONSUMPTION
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The current consumption of fruit
juice products in South Africa
indicates a potential for long term
growth.
Consumption in the USA and
Germany is approximately 44 litres
per capita, whilst in South Africa it is
approximately 12 litres per capita
According to Pioneerfoods Groceries
(Pty) Ltd Integrated Report (2015)
Ceres Beverages, fruit juice brought
in the highest revenue contribution
(60%) for the year 2015.
Despite the recorded increase in
volume and value, consumers are
compromising on product quality for
price.
The average selling price per liter
increased by 4.3% in 2014.
Source: http://www.foodreview.co.za/http://www.safja.co.za/
Some players have increased focus on
underserviced regions in order to maintain
their volumes.
The major increase in volumes was seen in
the Free State, Mpumalanga, North West and
Limpopo.
60%
17%
8%
1%
Revenue Contribution for 2015
Fruit juice Dilutables
Carbonated soft drinks Other
SAMPLE FROM REPORT:SA IMPORTS AND EXPORTS
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In 2015 South Africa exported about
R8 billion worth of citrus fruit into
the EU, and this supports
approximately 120 000 00 direct and
indirect jobs in the sector.
South Africa’s juice industry sells 80%
of its products on the domestic
market.
Exporting just a fifth of what it
produces, it differs from the canned
fruit industry, where these proportions
are reversed.
South Africa exported many
thousands of tons of fruit juices to
countries all over Sub-Saharan Africa
in the first three quarters of the 2015.
year
The total juice export is over 133 000
tons of fruit juice for the year 2015.
The largest importers of juice from
South Africa are Namibia, Botswana
and Mozambique.
Source: http://www.safja.co.za/ GTIS, South African Revenue Service
26,954
22,795
20,522
10,572
9,345
6,411
5,867
5,848
4,394
4,222
3,965
3,182
2,575
2,474
1,427
1,302
1,259
0 5,000 10,000 15,000 20,000 25,000 30,000
Namibia
Botswana
Mozambique
Zimbabwe
Zambia
Swaziland
Mauritius
Lesotho
Angola
Ghana
Nigeria
Gabon
Tanzania
Congo
Reunion
Malawi
Benin
Volume (tons)
Afr
ica
n m
ark
ets
by c
ou
ntr
y
South African Juice Exports to African Markets in 2015 (volume in tons)
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SAMPLE FROM REPORT:RTD FRUIT/VEGETABLE JUICE
VOLUME TRENDS (PAST 7 DAYS): 2012-2015
Year 1 to 2 3 to 4 5+ Total
2012 7,877,000 5,126,000 3,872,000 16,875,000
2013 7,997,000 5,138,000 3,835,000 16,970,000
2014 7,782,000 5,130,000 3,727,000 16,640,000
2015 7,578,000 4,931,000 3,678,000 16,188,000
Between 2012 and 2015, the volume trends among consumers who had personally drank Ready-to-Drink
Fruit/Vegetable Juice had remained relatively stable.
In 2015, 47% (7.6 million) of Ready-to-Drink Fruit/Vegetable Juice consumers had personally drank 1-2 glasses in
the past 7 days, 30% (4.9 million) had drank 3-4 glasses and 23% (3.7 million) had consumed 5 or more glasses.
47% 47% 47% 47%
30% 30% 31% 30%
23% 23% 22% 23%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2012 2013 2014 2015
How many glasses of ready-to-drink fruit/vegetable juice have you personally drank in the past 7 days? (2012-2015)
5+ glasses
3 to 4glasses
1 to 2glasses
Source: AMPS 2012A-2015A (Adult population 16+ years)
Sample Size: 24 615 (2012); 24 824 (2013); 24 994 (2014); 25 078 (2015)
Based on weighted numbers
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TABLE OF CONTENTS
2. Global Fruit Juice Industry (4 pages):
2.1 Global Fruit Juice Overview
3. South African Fruit Juice Industry Overview (34 pages):
3.1 South African Industry Overview
3.2 South African Fruit Juice Production
3.3 South African Fruit Juice Consumption
3.4 South African Imports and Exports
3.5 South African Distribution
3.6 Key Industry Drivers
3.7 South African Industry Challenges
3.8 South African Industry Trends
1. Executive Summary (5 pages):
1.1 Global Industry Snapshot
1.2 South African Industry Snapshot
1.3 South African Consumer Snapshot
1.4 South African Consumer Trends
1.5 Industry Drivers and Restraints
1.6 Dashboard: South African Juice Concentrates and RTD Juice
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TABLE OF CONTENTS
3. South African Fruit Juice Industry Overview (34 pages):
South African Manufacturing Overview
3.9 South African Fruit Juice Manufacturers: Clover
3.10 South African Fruit Juice Manufacturers: Coca-Cola South Africa
3.11 South African Fruit Juice Manufacturers: Country Foods Limited
3.12 South African Fruit Juice Manufacturers: Dairybelle
3.13 South African Fruit Juice Manufacturers: Elvin
3.14 South African Fruit Juice Manufacturers: M & L Distributors
3.15 South African Fruit Juice Manufacturers: Parmalat
3.16 South African Fruit Juice Manufacturers: Pioneer Foods
3.17 South African Fruit Juice Manufacturers: Rhodes Food Group
3.18 South African Fruit Juice Manufacturers: Shoprite Holdings House Brand
3.19 South African Fruit Juice Manufacturers: Tiger Brands
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TABLE OF CONTENTS
4. South African Retail Analysis (28 pages):
4.1 South African Overview
4.2 South African Retailer: Woolworths
4.3 South African Retailer: Spar
4.4 South African Retailer: Pick ‘n Pay
4.5 South African Retailer: Shoprite
4.6 South African Retailer: Massmart
4.7 South African Retailer: Fruit and Veg City
4.8 Independent Juice Bars: Boost Juice Bar
4.9 Independent Juice Bars: Kauai
410 Independent Juice Bars: Osumo
4.11 Independent Juice Bars: Sano Juice Bar
4.12 Independent Juice Bars Overview
South African Fruit Juice Pricing Analysis (conducted w/c 31 March 2016)
4.13 Fruit Juice Concentrates: Brooke’s Sweeto, Daly’s, Elvin, Rose’s, Super Fruit, Fusion, Hall’s, House Brands, Oros Cordial,
Oros Powder
4.14 Fruit Juice Ready-To-Drink: All Gold, Cabana, Cere’s Nature’s Perfect Juice, Clover Krush, Clover Tropika, Danone Danao,
Fiesta, Fruitree, Oros Ready-To-Drink, PureJoy, Quali Juice, House Brands, Liqui Fruit
Comparative Pricing at Retail Outlets: Checkers, Pick ‘n Pay, Shoprite, Spar, Woolworths Food, Shell Select, Engen
Quickshop.
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TABLE OF CONTENTS
5. South African Fruit Juice Consumer Trends (17 pages):
5.1 South African Consumer Trends
5.2 Consumer Trends Statistics
5.3 AMPS Survey Methodology and Sample Design
5.4 AMPS Survey Questions Asked
5.5 Fruit Juice Concentrate and Fruit/ Veg RTD Juice Consumption Trends: 2012-2015
5.6 Fruit Juice Concentrate Volume Trends (Past 7 Days): 2012-2015
5.7 RTD Fruit/ Vegetable Juice Volume Trends (Past 7 Days): 2012-2015
5.8 Most Popular Fruit Juice Concentrate Brand: 2015
5.9 Most Popular Ready-To-Drink Fruit/ Vegetable Juice Brand: 2015
5.10 Consumer Actual (2012-2015) and Forecast (2016-2019): Fruit Juice Concentrates
5.11 Consumer Actual (2010-2015) and Forecast (2016-2019): RTD Fruit/ Veg Juice
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