BRAND INTRODUCTION · 2021. 1. 21. · Zuhair Murad Naeem Khan Evening Ready ToWear Low Price High...
Transcript of BRAND INTRODUCTION · 2021. 1. 21. · Zuhair Murad Naeem Khan Evening Ready ToWear Low Price High...
BRAND INTRODUCTION
I. Introduction of the Designer
II. Lifestyle Statement
III. Customer Profile/ Target
IV. Products/Seasons
V. Price Range
VI. Sales Channels
VII. Point of Sales
VIII. Brand Communication
IX. Brand Positioning
X. Brand Support for the Sales Point
Content
IntroducEon of the Designer
• In 2008, Ozgür Masur established his self-Etled label and opened his signature showroom.
• Masur’s universe is situated between tradiEon and modernity.
• He has three labels: Ozgur Masur Haute Couture, Ozgur Masur Bridal and Ozgur Masur
Prêt-A-Couture.
• In 2018, he was chosen as co-chairman to the Turkish Fashion Designers AssociaEon and
he is sEll conEnuing his duty.
• Masur’s subtle couture craWsmanship is the result of a mixture of forms and colors with
modern tailoring and embroidered details to create an unique idenEty.
• SophisEcated lines with highly feminine glam soul and elegant silhoueZes to add a unique
take on classical fi\ng techniques, exuding originality.
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Lifestyle Statement
Women who has a daring, free, and creative persona and not afraid to wear bold colors and extravagantly embroidered gowns to be the showstopper.
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Customer Profile / Target
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• Target Customer: Between 25 to 50 socially acEve, educated, elite urban women (mostly celebriEes).
• SEG: A + (Haute Couture), A + (Bridal), AB + (Prêt-A-Couture)
• Feminine and alluring women who want to look as if they are coming out of a fantasy.
• Mostly targets celebriEes, rich and famous upper-class fashion lovers who have significant disposable income for premiere luxury experience.
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H A U T E C O U T U R E 2 0 1 7
Products / Seasons
Prêt – A – Couture SS20
Prêt – A – Couture AW 20/21
Products / Seasons
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Byzantium Signature Couture Collection
Haute Couture 2018
Price Range
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• Average Haute Couture Wholesale Price: 2,803 $
• Average Pret-A-Couture Wholesale Price : 650 $
• Average Ready to Wear Wholesale Price : 570$
• Average Bridal Wholesale Price: 2200 $
• Pret-A-Couture Collection Wholesale Prices in Breakdown:
Dress Wholesales: 496 – 1250 $
• Ready to Wear Wholesale Prices in Breakdown:
Dress Wholesales: 270 – 1155 $
• Retail price global markup: WSP X 3
• Full price retail gross margin: 67%
Sales Channels
• Wholesale : Istanbul - Paris• Retail: Department Stores, Multi-Label Boutiques, Flagship Store / Studio, Concept Stores
• Sales Showroom : Showapp – based in Istanbul• Wholesale Online Shopping: www.showappshowroom.com
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Point of Sales
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Saudi Arabia,Lebanon,Monaco,Panama,Bahrain, Tunisia,Kuwait,Turkey,Egypt,Qatar,UAE,USA
NYCUSA
Istanbul Turkey
BeirutLebanon
CairoEgypt
RiyadhSaudi Arabia
Doha Qatar
Manama Bahrain
TunisTunisia
Monte CarloMonaco
Kuwait CityKuwait
Abu DhabiUAE
Panama City
Panama
Brand Communication
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1. Visual Merchandising 2. Brand Website
3. Social Media4. Press Coverage 5. Celebrity Endorsement
1. Visual Presentation & Merchandising
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2. Brand Website
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3. Social Media
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4. Press Coverage
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4. Press Coverage
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5. Celebrity Endorsement
Serenay SarikayaActress
Burcu EsmersoyTV Host
Busra DeveliActress
Ezgi MolaActress
Beren SaatActress
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5. Celebrity Endorsement
Tuba BuyukustunActress
Neslihan AtagulActress
GokselSinger
Hazal KayaActress
Ece SukanFashion Editor
Brand Positioning
INTERNATIONAL BRANDS
Market Share 40%
Channels Own Stores
Price Level Upper – Upper/Medium
Product Range Fashion-Functional
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Zuhair
Murad
Naeem
Khan
EveningReady To Wear
Low Price
High Price
Nihan
Peker
Zeynep
Erdogan
Museum of
Fine Clothing
Özgür
Masur
Giambattista
Valli
Elie
Saab
Monique
Llhuillier
Brand Support for the Sales Point
• Trunk shows upon a mutual agreement• Visit the sales points twice a year
• Seasonal VM manual would be sent to every sales point• Sales team training sessions by virtual meetings• Visual digital materials
• Seasonal digital sales training materials
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Thank you.
Showapp Showroom Info
Tesvikiye Mah. Akkavak Sok. No:18, Haci Omer Apt. Kat:3, D:5 Nisantasi / Istanbul – TURKEY
www.showappshowroom.com