Brand Innovators Digital Transformation 06 19 2014

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Hello and...

Marc SternbergCo-Founder

Brandon Gutman Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.


Brandon Gutman Co-Founder

Welcome to Brand Innovators Digital Transformation and Managing Innovation in Chicago!

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. And, consumers demand it 24/7, on every screen, device, and platform that they engage with throughout the day. As a result, brands are relying more and more on new technology and new media formats to stay in front of and connected with their consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How are brand marketers adapting to this paradigm shift and using technology to build loyalty and long term relationships with their consumers? Where is technology and consumer engagement going?

Brand Innovators Digital Transformation and Managing Innovation will provide brand marketers from Fortune 500 and other leading brands with a an important forum to share and discuss how they are leveraging the evolution of the media industry to reach and engage with their consumers more efficiently and effectively than ever. Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite all of you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. We would also like to thank and acknowledge our friends at MillerCoors for hosting Brand Innovators Digital Transformation and Managing Innovation in Chicago. Enjoy the show and we hope you’ll join us at our next event in Chicago!

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What’s Inside

Gene NechHead of CRM and Direct Marketing

LETTER FROM THE FOUNDERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

VIP SPEAKERS .......................................................... 6AGENDA ....................................................................1 0

SPEAKERS ........................................... .....................1 4

‘40 UNDER 40’ CLASS OF 2014 EAST........................2 6

ADVISORY BOARD ....................................................2 8

STRATEGIC ADVISORS .............................................3 4

SPONSORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 6

Brand Innovators Team

Brandon GutmanCo-Founder


Ted RubinActing Chief Marketing Officer

David TeicherChief Content Officer

Alexander KanishBusiness Development

Manager

Jared HopferHead of Business Development

Paula ParisiChief Technology Officer

Dylan RubyCommunity Manager

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VICE PRESIDENT MARKETING CONNECTIONS, MILLERCOORS

Jackie Woodward is VP Marketing Connections at MillerCoors. She joined the Miller Brewing Company in April 2006 as Vice President, Media and Marketing Services. Prior to Miller, she held the position of VP, Global Marketing, at McDonald’s Corporation where she led McDonald’s global Balanced Lifestyles initiative. Woodward was one of the leaders of the team that launched

McDonald’s first-ever global, award-winning advertising campaign, ‘i’m lovin’ it’ and was also one of the architects of global marketing at McDonald’s. Jackie was instrumental in defining McDonald’s expanding global presence in significant sporting and entertainment events, including the Olympic Games and the World Cup. Prior to that, she was Vice President of Marketing at Ultimatebid.com. She holds a B.A. degree in Journalism from the University of Missouri – Columbia.

JACKIE WOODWARD

Event Chair

STEVIE BENJAMINSENIOR DIRECTOR DIGITAL AND MEDIA, MILLERCOORS

Stevie Benjamin is the Senior Director / Marketing Connections at MillerCoors. In this role she leads media and digital marketing across the marketing and sales organizations. Having started at Coors in 2005, Stevie has been fortunate enough to work on some of the world’s best brands including Coors Light, Miller Lite, Blue Moon, Miller High Life, Redds, etc. Stevie’s role is to provide vision, strategy

and innovation across paid/owned/earned channels including digital, media, content, social, technology, insights, etc. She is passionate about the intersection of consumer and brands and she and team have lead robust content development with the likes of Turner, Univision, AOL, Complex, FOX, Discovery and others. As one of the largest advertisers of Sport’s programming, Stevie leads multi-faceted partnerships with ESPN, Bleacher Report, FOX, NBC, etc. Responsibilities also include the “incubator fund” that supports forward leaning technology partners, as well as the technology infrastructure for Marketing.

Keynote Speaker


ACTING CMO, BRAND INNOVATORS @TedRubin

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media

world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. His most recent book is Return on Relationship.

TED RUBIN

Host

FOUNDER & CEO, LIVEFYRE @jkretch

Jordan Kretchmer is the Founder and CEO of Livefyre, the first Social CMS Platform used by the largest companies in the world to engage consumers through a combination of real-time conversation, content creation, social curation and social advertising. Kretchmer founded the San Francisco based startup in December 2009, and has

overseen its growth to 100 employees and over $35M in venture financing. Livefyre is the 4th largest site network on the web, delivering over one billion live content streams every month. Before launching Livefyre, Kretchmer was the Vice President of Brand at Current TV where he led brand redevelopment for the media company. Previously, he was the Digital Creative Director at Butler Shine Stern and Partners, and Vice President/Associate Creative Director at Mullen Advertising. Jim is a sought after speaker at industry events, haven spoken at The Future TV conference, OMMA Social, Digital Hollywood, Social Data Week, and the American Magazine Conference, and has been published in Fast Company, The Huffington Post, Tech Crunch, Mashable, and many others.

JORDAN KRETCHMER

Keynote Speaker


7:30 am BREAKFAST — HOSTED BY MILLERCOORS

8:15 am WELCOME Brandon Gutman, Co-Founder, Brand InnovatorsMarc Sternberg, Co-Founder, Brand InnovatorsHost: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing StrategistChair: Stevie Benjamin, Sr. Director Digital and Media, MillerCoors

9:00 am THE FUTURE OF MEDIA AND CONSUMER ENGAGEMENT

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing?

Moderator: Justin Evans, Chief Strategy Officer, Collective

Stevie Benjamin, Sr. Director Digital and Media, MillerCoorsEdward Gold, Advertising Director, State FarmRyan Ostrom, CMO & Head of Digital & Ecommerce – Kenmore, Craftsman, & DieHard Brands, Sears Holdings

9:40 am KEYNOTE Jackie Woodward, Vice President Marketing Connections, MillerCoors

10:05 am CREATING VALUE AND BUILDING TRUST WITH CONTENT MARKETING

The Internet has put the world’s information at our fingertips. True, but, who would have thought that Fortune 500 brands would become among the most important publishers of original trusted content on the worldwide web? By investing in thoughtful, insightful and engaging content, leading brands are becoming key players in the online ecosystem, educating consumers about just about everything and anything that they are interested in. As a result, brands are connecting with audiences in more authentic and meaningful ways than ever, positioning themselves as leading authorities and industry experts. Content

DIGITAL TRANSFORMATION & MANAGING INNOVATIONTHURSDAY, JUNE 19, 2014

Agenda

11www.Brand-Innovators.com

marketing is one of the most essential pieces of the attribution funnel and owned media is the one of the fastest-growing segments of the marketing and media industries media. Find out why, and how you can benefit from this trend. Moderator: Alicianne Rand, VP Marketing, Newscred

Jose Corella, Brand Manager, Huggies, Kimberly-ClarkMatt Johnson, Digital Media Manager, State FarmMegan West, Manager, CRM & Recipe Strategy, ConAgra Foods

10:45 am NETWORKING BREAK—HOSTED BY MILLERCOORS

11:05 am MILLENNIAL MEGA-TRENDS AND MOUNTAIN DEW

An overview of the millennial male and the trends that are impacting them, as well as the programs that Mountain Dew has activated to resonate with the consumer.

Todd Kaplan, Director of Brand Marketing – Mountain Dew, PepsiCo

11:25 am DIGITAL VIDEO EXPLOSION

Digital video consumption is growing faster than you can say fast forward, and digital video advertising is following suit. According to eMarketer, digital video advertising in the United States is growing 30% annually and is poised to surpass $5.5 billion in 2014. And, the industry is expected to balloon to over $10 billion by 2018. What’s working in digital video and how can brand marketers profit from this new format? How are brands using video to tell stories and create emotional experiences with their consumers? What’s the ROI on a successful viral video?

Moderator: Jeremy Bloom, Senior Director, TubeMogul

Aaron Fetters, Director, Insights and Analytics Solutions Center, Kellogg CompanyLisa Mathison, Director of Media, WalgreensChristine Whitemarsh, Sr. Manager, Integrated Marketing Planning & Communications, Turtle Wax

12:05 pm KEYNOTE Jordan Kretchmer, CEO, Livefyre

CONTINUED ON PAGE 12

Agenda


AgendaCONTINUED FROM PAGE 11

12:30 pm LUNCH — HOSTED MILLERCOORS

1:30 pm SUCCESS STORY Jim Larrison, Chief Marketing Officer, Dynamic Signal

1:50 pm OMNI-CHANNEL RETAILING STRATEGIES

Can having a “bricks and mortar” storefront actually be an advantage for retailers? After years of being trumped by online retailers, some of America’s best known retail brands are finally learning how to take advantage of their physical resources, integrating all retail and marketing channels — online, email, mobile, apps, television, coupons, catalogues and in-store — for a consistent consumer-oriented shopping experience. Omni-channel retailers let consumers experience the brand, not a channel within a brand, across all media and shopping platforms. Hear first-hand, why omni-channel marketing is the most powerful trend in retail today.

Moderator: JC Clarke, Regional Vice President, Central, Innovid

Sean Bartlett, Director of Digital Experience, Product and Omni-channel Integration, Lowe’sMohammad Gaber, Manager, eCommerce Strategy, United AirlinesMayur Gupta, Global Head, Marketing Technology & Innovation, Kimberly-Clark

2:25 pm SUCCESS STORYiSpot.tv

2:40 pm SUCCESS STORY – ABERCROMBIE & FITCH + HOLLISTER CO. – MERGING INTERACTIVE MARKETING & MUSIC FOR MILLENNIALS

A brief overview of 2014 initiatives and campaigns in the music space with an emphasis on social media and live events to drive global brand interaction and recognition.

Ted Keyes, Music Content, Abercrombie & Fitch


Agenda

3:00 pm NETWORKING BREAK HOSTED MILLERCOORS

3:20 pm SUCCESS STORY — TURNING YOUR IDEAS INTO LEGO PRODUCTS Tim Courtney, Community Manager, Community Content and Campaigns, LEGO

3:40 pm SOCIAL MEDIA AND THE AGE OF INFLUENCE Social media is certainly one of the most exciting and important byproducts of the digital era. For the first time ever, consumers have a voice and a platform to publicly share how they feel — good and bad — about the brands that they interact with. It has also enabled brands to identify and engage with their consumers on a 1:1 basis, 24/7. In addition, Social has provided brands with the ability to turn their most loyal and avid fans into advocates and brand ambassadors. Has social media made brands more vulnerable? How are successful brand marketers using social media to build rapport and relationships with their consumers, rather than letting social media take control of their brands? Learn how to harness the power of social media to build your brand.

Moderator: Jon Gregg, CRO, ShareThis

K.C. Geen, Sr. Manager, Social Media, GrubHubJason Ward, Director of Marketing Strategy, Sears HoldingsZach West, Manager, Social, Mobile & Content, Walgreens

4:20 pm BRAND INNOVATORS ’40 UNDER 40′ AWARDS PRESENTATION

4:30 pm 40 UNDER 40 CELEBRATION HOSTED BY MILLERCOORS


Speakers

Jeremy Bloom is the Managing Director, Central for TubeMogul. He was formerly a regional and national seller for Clear Channel Outdoor, opened-up the Midwest market for Thrillist Media Group and launched the TubeMogul office in Chicago in 2010. Jeremy has built-out the regional team from 2 to 24 over the past 15 months along with setting-up 2 new offices downtown. He graduated with a B.S. in Advertising from the University of Illinois Urbana-Champaign. When he’s not praising programmatic he enjoys spending time ideating for his oxymoronic apparel company, KosherHam.com.

Sean Bartlett was named Lowe’s director of digital experience, product, and omni-channel integration in February 2014. He is responsible for the vision and execution of digital initiatives that advance the customer shopping experience through compelling interactions. Bartlett joined Lowe’s in 2011 as the founding member of the mobile strategy and platforms organization. Sean has extensive marketing and product experience at start-up, mid-sized growth, and Fortune 500 companies. Prior to Lowe’s, Sean was the director of mobile strategy at an interactive marketing agency and a partner in a mobile marketing agency that was acquired.

SEAN BARTLETT DIRECTOR OF DIGITAL EXPERIENCE, PRODUCT, & OMNI-CHANNEL INTEGRATION, LOWE’S

JC Clarke is the VP of Central for Innovid, the advanced video advertising platform to create, deliver, measure and optimize video on any screen or device. He has worked in digital advertising and ad tech for over 15 years, most recently with NBCU, and prior to that with CNET and Time Inc. He was with ZDNet in San Francisco when it was acquired by CNET, and spent time in NY as the VP of National Sales for Time Inc. He resides in Chicago’s NW Suburbs with his wife and two children and is an avid fly fisherman, cyclist, and gardener.

JC CLARKE VP, CENTRAL, INNOVID

@jackcrapshaw

JEREMY BLOOM REGIONAL LEAD, CENTRAL/MIDWEST, TUBEMOGUL

Jose Corella is a Brand Manager with Kimberly-Clark (KC) working on the Huggies® brand. Prior to joining KC, Jose was at Procter & Gamble where he held a number of roles across Finance and Brand Management, in the Oral Care category, on the Oral-B® brand. Passionate about Digital Innovation and ROI (Return on Ideas!), he founded the 1st ever Digital Ideation Lab: an intra-company start-up/incubator delivering break-through innovation for the North America Oral Care category. Prior to marketing plaque removal (and now poop removal), Jose was an active duty Air Force officer.

JOSE CORELLA BRAND MANAGER, HUGGIES, KIMBERLY-CLARK @JoseCorella


Speakers

Aaron Fetters oversees a broad marketing insights organization at Kellogg. From product, idea, and communication assessment through marketing effectiveness analytics and research, his group delivers services and insights that power brand growth. Previously, Aaron served as associate director, global digital strategy and analytics. He was the lead digital strategist for the Pop-Tarts and Eggo brands, advising and co-creating digital marketing solutions with agency partners. Aaron began his career at P&G, where he helped develop industry-leading capabilities in the areas of digital marketing and digital marketing research.

AARON FETTERS DIRECTOR, INSIGHTS AND ANALYTICS SOLUTIONS CENTER, THE KELLOGG COMPANY @fettersac

Tim Courtney is responsible for community development and communication for LEGO Ideas, a crowdsourcing community that yields top-selling playsets including LEGO Minecraft, Back to the Future DeLorean Time Machine, Mars Science Laboratory Curiosity Rover, and the Ghostbusters ECTO-1. He brings over 15 years of experience in online communities, technology evangelism, and user experience, and is a published author (Virtual LEGO, 2003). Tim is a tireless customer advocate and specializes in multi-channel digital marketing, client development and building long-term strategic alliances on a global level.

TIM COURTNEY COMMUNITY MANAGER, COMMUNITY CONTENT AND CAMPAIGNS, LEGO @timcourtney

MOHAMMAD GABER MANAGER, ECOMMERCE STRATEGY, UNITED AIRLINES

Mohammad Gaber is the Manager of eCommerce Strategy at United Airlines the world’s second largest airline overseeing the strategic planning, and measurement of the digital channels used by over 140M travelers annually. Prior to joining United Airlines, Mohammad led digital strategy initiatives at PepsiCo, Sara Lee, and SAP. Additionally Mohammad is a successful entrepreneur and startup advisor, having Co-founded MysocialHQ a SMB Social CRM platform (acquired in 2011). Mohammad holds a Masters in Management and Information Systems from the University of Southampton, United Kingdom.

Justin Evans leads innovation in Collective’s video, mobile and multi-screen solutions. In 2011, Justin’s team at Collective launched TV Accelerator, a first-of-its-kind targeting capability allowing advertisers to reach digital audiences based on their offline TV behaviors—a solution now used by over 100 of the world’s largest TV advertisers. Prior to joining Collective, Justin worked at The Nielsen Company, where he led the launch of Nielsen’s joint research solution with Facebook, and spearheaded entry into digital ad targeting. He has also served in media and strategy roles at The New York Times and Booz & Co.

JUSTIN EVANS CHIEF STRATEGY OFFICER IN PRODUCT STRATEGY, COLLECTIVE @jevans212


Speakers

KC GEEN SENIOR MANAGER, SOCIAL MEDIA, GRUBHUB @KCGeen

KC Geen is senior manager, social media, at GrubHub Inc., a leading online and mobile food-ordering company. At GrubHub, KC oversees integrated social media marketing. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing and social care programs for the past eight years.Prior to GrubHub, KC was global social media marketing manager at Abercrombie & Kent, a luxury travel company, and held a variety of social media roles at various agencies. In addition to all things social.

Jon Gregg is the chief revenue officer at ShareThis, the top platform for distributed content (according to ComScore) that touches the lives of 95 percent of the U.S. internet population. Jon is responsible for driving and supporting the sales team and fostering a collaborative environment to generate revenue. Jon joined ShareThis with more than 18 years of experience managing sales teams and leading successful sales strategy and operations. Previously he was the VP Sales at inPowered Inc.,. Prior to inPowered Inc. he led successful teams at a variety of early-stage ad-tech, mobile and social startups. Jon also spent eight years at Yahoo.

JOHN GREGG CHIEF REVENUE OFFICER, SHARETHIS

As Advertising Director for State Farm, Edward Gold oversees the strategy and placement of all of State Farm’s national advertising across all media and all target segments. Prior to joining State Farm in 2003 Edward was a partner at the Gold Consulting Group in Los Angeles. He also held leadership positions at Kalis & Savage Worldwide Partners, Executive Sports International and DDB Worldwide, Chicago. Edward received a B.S. in Advertising from the University of Illinois at Urbana-Champaign.

EDWARD GOLD ADVERTISING DIRECTOR, STATE FARM

Mayur Gupta leads the global marketing technology strategy, planning & budget as well as Kimberly-Clark’s digital innovation lab. Provides thought leadership, vision and strategy to enable KC’s marketing & business objectives across all the global brands. Leads the ongoing exploration, evaluation and adoption of both enterprise and tactical capabilities as well as heads the technology & media innovation within KC’s digital innovation lab, managing the innovation portfolio all the way from inception to commercialization. Prior to joining K-C, Mayur spent over 12 years @ SapientNitro as Director, Marketing Technology.

MAYUR GUPTA GLOBAL HEAD, MARKETING TECHNOLOGY & INNOVATION, KIMBERLY-CLARK @inspiremartech


Speakers

As the head of digital media at State Farm Insurance Companies, Matt Johnson leads all digital advertising for one of the largest advertisers in the U.S. This includes SEM, display for branding and DR, mobile and cross-platform digital sponsorship. Matt has driven improvements in the company’s digital marketing, generating record highs in online traffic, mobile calls, digital quotes, and online sales. In addition, he has created increased brand favorability and purchase intent among consumers through exciting integrated digital programs around sports, gaming, music, lifestyle content, and video.

MATT JOHNSON DIGITAL MEDIA MANAGER, STATE FARM @Johnson_Matt

TODD KAPLAN DIRECTOR OF BRAND MARKETING – MOUNTAIN DEW, PEPSICO @T_Kap

Todd Kaplan leads Pepsico’s marketing efforts across the Mountain Dew trademark. Prior to joining the Mountain Dew team, Todd was the Director of Sports Marketing responsible for leading Pepsi Beverages Company’s marketing efforts around its National Football League (NFL) and Major League Baseball (MLB) sponsorships by leveraging its portfolio of league, team, and individual player agreements. Todd was critical to the development and implementation of TM Pepsi’s activation around 4 Super Bowls and 3 MLB All Star games, and spearheaded the creation of breakthrough marketing programs and unique engagement platforms .

Ted Keyes is the Music Content Manager for Abercrombie & Fitch in Columbus, OH. Ted drives the creative musical vision for all four brands, Abercrombie & Fitch, abercrombie, Hollister Co., & Gilly Hicks. He oversees the global digital delivery and strategy, promotions, strategic licensing, talent & label relations, sequencing, mixing & mastering. Ted brings a young and fresh perspective to retail branding by utilizing a deep historical knowledge of music as well trend awareness in pop culture. Prior to joining A&F in 2008, Ted worked as a recording engineer for Sony as well as the Hilfiger family in NYC.

TED KEYES DIRECTOR OF BRAND MARKETING – MOUNTAIN DEW, PEPSICO @teddyzep

As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content, tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, he held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.

BRANDON GUTMANCO-FOUNDER, BRAND INNOVATORS@BrandonGutman


LISA MATHISON DIRECTOR OF MEDIA, WALGREENS

At the Walgreen Co., Lisa Mathison provides expert integrated paid media planning and buying guidance for the organization. She keeps consumers at the core of planning in order to deliver best-in-class programs and positive business results. Prior to Walgreen’s, Lisa worked at AOL Inc. as CPG & Health Category Marketing Director. She has also held leadership positions at Digitas and Starcom MediaVest Group driving Digital Media and Integrated Media Strategy for brands such as: Kraft Foods, Kellogg’s, and P&G. Lisa has an MBA in Marketing from Loyola University Chicago and a BA in Psychology and Communication Studies from the University of Michigan.

Ryan Ostrom helps lead the melding of traditional and digital marketing strategy for three of the most beloved brands in the world – Kenmore, Craftsman, and DieHard. In the last year, the three brands have seen significant e-commerce, mobile, and digital success of award winning social media executions such as the Kenmore Craftsman Brand Live Experience and Craftsman’s Screw*d program which was SXSW’s 2012 Interactive Award winner for Business. Prior to KCD Brands, Ostrom led and launched RBKCustom, Reebok’s first shoe customization site, with additional successful stints at Ralston Purina. He received his MBA from the University of Chicago.

RYAN OSTROM CMO & HEAD OF DIGITAL & ECOMMERCE – KENMORE, CRAFTSMAN, & DIEHARD BRANDS, SEARS HOLDINGS

JIM LARRISONCO-FOUNDER & GENERAL MANAGER, DYNAMIC SIGNAL @jlarrison

As Co-Founder & General Manager at Dynamic Signal (dynamicsignal.com), Jim Larrison is responsible for overseeing the company’s direction, product innovation, and market strategy to become a global provider of SaaS based advocate and social marketing enterprise solutions for leading Global 2K brands. Jim focuses on driving new businesses and markets, while guiding product innovation and customer successes. Earlier, Jim was the CRO at Adify, which was acquired by Cox Enterprises for over $350MM in 2008. Prior to Adify, Jim was Executive Vice President of Corporate Development at comScore.

Speakers

MARC STERNBERGCO-FOUNDER, BRAND INNOVATORS@marcsternberg1

Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the marketing and emerging technology industries. Marc was President and COO of AlwaysOn, from 2007-2011, producing over 20 annual conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career he was the Vice President of Advertising sales for The Hollywood Reporter, driving revenue through the roof from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.


Speakers

Megan West has more than 10 years of experience in the digital marketing industry, spanning the agency and corporate sides of the business. She leads the digital strategy and execution across ConAgra’s multi-brand platforms, ReadySetEat.com and ChildHungerEndsHere.com (ConAgra Foods’ cause program). She also leads corporate recipe strategy for all ingredient brands (Hunts, RO*TEL, PAM, Peter Pan, Egg Beaters, and more). Prior to ConAgra Megan spent 7 years at Possible Worldwide, leading measurement of digital programs for clients, including Proctor & Gamble, ConAgra Foods and Red Bull.

MEGAN WEST MANAGER, CRM & RECIPE STRATEGY, CONAGRA FOODS

JASON WARD DIRECTOR OF MARKETING STRATEGY, SEARS HOLDINGS CORPORATION

Jason Ward is charged with developing the positioning and driving visibility for Sears’ $4 billion home appliance category. Throughout his 10 years at Sears, Jason oversaw the creation and development of the “Sears Blue Crew”, a brand position for the category that subsequently became the positioning for all of Sears “hardlines”. More recently, Jason developed and managed the “Just Anywhere” campaign, which won the 2013 Getty Images Award for the best creative use of multimedia content Prior to Sears, Jason received a B.S in Business Marketing from Southern Illinois at Carbondale where he was a 4 year letterman and captained the 2002 NCAA Tournament “Sweet Sixteen” Basketball Team.

Zach West wants to know “Why people do what they do?” In that pursuit he oversees mobile marketing for Walgreens as well as health-focused efforts in social media and content. He is responsible for delivering seamless Omni-channel experiences thru the integration of mobile, social and content into customer-facing initiatives. Prior to his current role, West joined Walgreens in 2007 as an Email Programs Analyst, managed marketing for the Walgreens online photo business, and most recently managed the company’s social media efforts. West has a B.S. in Economics from Purdue University.

ZACH WEST MANAGER, SOCIAL, MOBILE & CONTENT, WALGREENS @ZachDWest

Christine Whitemarsh, leads the marketing communications strategy and activation for a world leader in car appearance care. Bringing extensive marketing experience from Target Corporation and the Minnesota Vikings, she has come to Turtle Wax to reposition the brand in the digital landscape. She has taken the brand from a non-player in the digital and social world to a category leader that engages consumers in new ways. She has been quoted in twice in AdWeek and in Shopper Marketing Magazine. Christine earned her undergraduate degree from the University of Wisconsin-Madison.

CHRISTINE WHITEMARSH SENIOR MANAGER, INTEGRATED MARKETING PLANNING & COMMUNICATIONS, TURTLE WAX


The 2014 Brand Innovators ‘40 Under 40’ Class of 2014 MidWest spotlights the achievements of the most influential marketers in the Midwestern U.S., specifically Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin.

The 40 honorees were selected by Brand Innovators based on their professional accomplishments, including the ability to leverage digital media and emerging advertising technology platforms. These include digital video, social media, mobile, content marketing, data and analytics, and E-commerce — to implement “best-of-breed” marketing and advertising campaigns.

The marketing sector moves at light speed, and these are the extraordinary individuals shaping its future. Please join us in celebrating their accomplishments. Congratulations Class of 2014 Midwest!

Honor Roll

CLASS OF 2014 MIDWEST

1. Sean Bartlett Director of Digital Experience, Product and Omni-channel Integration, Lowe’s2. Chad Brizendine Brand Manager- North America Baby Care, Procter & Gamble3. Karmen Conrad Director of Marketing, Jimmy Dean Frozen, Hillshire Brands4. Jose Corella Brand Manager, Huggies , Kimberly-Clark5. Rebecca Dye Senior Brand Manager, Coors Light, MillerCoors

NAME TITLE COMPANY


6. Darren Eyster Manager of Digital Marketing, Social Media, General Growth Properties7. Dilini Fernando Digital Marketing Manager, MillerCoors8. Aaron Fetters Director Insights and Analytics Solutions Center, Kellogg Company9. Morgan Flatley VP Brand Marketing, PepsiCo - Gatorade10. Russ Fliegler Senior Marketing Manager, PepsiCo11. Mohammad Gaber Manager, eCommerce Strategy, United Airlines12. KC Geen Sr. Manager, Social Media, GrubHub13. Brian Goldstein Global Sports Marketing, McDonald’s Corporation14. Mayur Gupta Global Head, Marketing Technology & Innovation, Kimberly-Clark15. Tania Haigh Family Marketing, McDonald’s USA16. Tim Hannan VP, eMarketing, Orbitz Worldwide17. Matt Johnson Digital Media Manager, State Farm18. Ted Keyes Music Content, Abercrombie & Fitch19. Brian Killingsworth Vice President of Marketing and Brand Strategy, St. Louis Rams20. Matt Koppelman Digital Marketing Manager, Riddell21. Lisa Mathison Director of Media, Walgreens22. Paul Matson Head of Content & Social Media, Groupon23. Andrew Miller Corporate Marketing and Communications, Aon Service Corporation24. Ryan Ostrom CMO & Head of Digital & Ecommerce – Kenmore, Craftsman & DieHard, Sears Holdings25. Parvez Patel VP eCom Marketing/Merchandising , Grainger Inc.26. Rashmi Patel Director of Data and Brand Strategy, Kraft Foods Group27. Jean-Philippe Persico Digital Strategy Manager, Robert Bosch28. Wayne Phaup Manager, Social Media Marketing, United Airlines29. Ryan Pociask Group Marketing Director, Johnsonville Sausage30. Brandon Rhoten VP Digital, Wendy’s International31. Bob Rupczynski Vice President, Media, Data, CRM, Kraft Foods Group32. Julie Saliba Former Sr. Director, Brand Marketing, Quaker Foods & Snacks, PepsiCo33. John Shea Head of Global Markets, Gatorade Sports Marketing, Gatorade34. Jon Shen Sr. Director, Interactive Marketing & Consumer Promotions, ConAgra Foods35. Jeremy Thum Director of Interactive Marketing, Chicago Bulls36. Jason Ward Director of Marketing Strategy, Sears Holdings Corporation37. Megan West Manager, CRM & Recipe Strategy, ConAgra Foods38. Zach West Manager, Social, Mobile & Content, Walgreens39. Christine Whitemarsh Sr. Manager, Integrated Marketing Planning & Communications, Turtle Wax40. Jovina Young Brand Manager, Blue Moon Brewing Company, MillerCoors

NAME TITLE COMPANY


Advisory Board

LASTON CHARRIEZSVP MARKETING, WESTERN UNION

CHARLIE COLECEO,THE LINE

CHRIS CHESEBROASST. VP, US MEDIA INVESTMENTS,L’OREAL USA

B. BONIN BOUGHVP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

IAN GOMARPRESIDENT,SHAQUILLE O’NEIL ENTERPRISES

JORGE FONTANEZVP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

MARC FONZETTIDIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

MADHUR AGGARWAL VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

KIRK HEINLEINDIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

SCOTT HUDLERVICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS


ADAM KMIECSENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

VICTOR LEEVP DIGITAL BRAND MARKETING, HASBRO

JOHN KOLLERVP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

ELLIOT LUMVP STRATEGIC MARKETING,COLUMBIA RECORDS

JASON JOHNVP ONLINE, MOBILE, SOCIAL MARKETING,GILT GROUP

LIAM MCCARTENHEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER

Advisory Board

MERYL TRUFFELMAN MACUNEVICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER

PAUL MARCUMHEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA

ANDREW MARKOWITZ DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

ASHWIN NATHANMARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO


Advisory Board

DAVID RUBINMARKETING BP HAIR US, UNILEVER

JONATHAN STEPHENHEAD OF MOBILE & EMERGING TECH,JETBLUE AIRWAYS

CHAD STUBBSSR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO

WINSTON WANGGLOBAL DIRECTOR OF STRATEGIC INNOVATIONSFOR MARKETING TECHNOLOGY,ANHEUSER-BUSCH INBEV

MARC PATRICKSENIOR BRAND DIRECTOR,NIKE EAST

CHRISTINE VERMESDIRECTOR, BRAND MARKETING, INTEL

GREGG WEISSVP/BUSINESS LEADER, SOCIAL MEDIA,US DIGITAL MARKETING,MASTERCARD WORLDWIDE

MASON NELDERDIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

CHRIS THORNE GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS

UMANG SHAHGLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY


COLLIN T. WESTCOTT-PITTVP MARKETING, HEINEKEN AT HEINEKEN USA

Advisory Board

Strategic Advisors

JOEL EWANICKVP AND GLOBAL CHIEF MARKETING OFFICER@Joel EwanickJoel Ewanick most recently served as General Motors’ Vice President and Global Chief Marketing Officer.

SCOTT MCNEALYCHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS@ScottMcnealyScott McNealy co-founded Sun Microsystems, Inc. in 1982, serving as Chief Executive Officer and Board Chairman for over 22 years. He has since 2011 been Chairman of Wayin.

TED RUBINSTRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS@TedRubinTed has achieved acclaim not only for his passion about brands, but also as the most followed CMO on Twitter. His latest book, Return on Relationship was released last year.


Marquee Sponsor

MillerCoors is a joint venture between SABMiller and Molson Coors Brewing Company, announced on October 9, 2007. The joint venture has the responsibility of selling brands such as Miller Lite, Miller High Life, Miller Genuine Draft, Coors, Coors Light, Molson Canadian, Crispin Hard Cider Company, and Blue Moon in the United States, with the purpose of combining all of their US brewing operations to better compete againstAnheuser-Busch InBev. The company is also tasked with brewing brands of beer and lager that are owned by Pabst Brewing Company. @millercoors

Title Sponsors

Adconion Direct is a global provider of multi-channel digital advertising solutions delivering performance at scale for advertisers across display, mobile, email, video and social media. By combining Adconion Direct’s exclusive first-party data and cross channel insights with proprietary technology and predictive optimization algorithms, we are able to deliver quality results across multiple channels and devices. Adconion Direct is the standalone business powered by Adconion Media Group’s global technology platform, a proprietary audience profiling engine that tracks and analyzes over 40 billion audience events monthly. Currently, Adconion has 25 offices servicing 20 countries around the world. @Adconion_Direct

AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solution. @AOL


Title Sponsors

Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @Dstillery

Dell is an end-to-end solutions provider that has evolved from a PC manufacturer to an enterprise IT solutions partner with servers, storage, networking, software and services that enable customers to drive results, create competitive advantage and expand their opportunities.

Clear Channel Media + Entertainment has 243 million monthly listeners in the U.S., giving it the largest reach of any radio or television outlet in America. The company owns and operates 840 broadcast radio stations, serving more than 150 markets throughout the U.S., and more than 140 radio stations in Australia and New Zealand. Its iHeartRadio – a free, industry-leading, digital music service – gives users instant access to more than 1,500 live radio stations and allows them to create custom stations The leading media company in America, Clear Channel Media + Entertainment delivers music, news, talk, sports and other content. @ClearChannel

Outbrain helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia.. @Outbrain


Title Sponsors

NewsCred is the leading content marketing platform. Pairing cutting-edge software with world-class content, we transform brands into storytellers. NewsCred’s Content Marketing Cloud© provides the easiest end-to-end solution for content planning, creation, publishing and analytics. We provide unprecedented access to the world’s largest content marketplace, including licensed content from over 4,000 publishers and original content from our award-winning journalist network. Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric and AIG have seen explosive growth in social sharing, engagement and lead generation. Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York, London and Dhaka. @NewsCred

RUN is the leader in mobile-focused programmatic advertising technology. The company empowers clients with self-serve or managed service capabilities, and is backed by real-time up-to-the-second analytics. RUN’s cutting-edge mobile solutions integrate into its full suite of desktop capabilities and analytics products. Established in 2010, RUN is a NY-based company. @RunAds

With more than 400 million auctions per day, SpotXchange is the trusted video advertising platform for premium publishers, connecting them with advertisers, agencies, trading desks, DSPs and ad networks to ensure they achieve maximum revenue for their inventory. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video – with trusted solutions that guarantee total transparency, brand safety and real-time control in an open market or directly executed through the SpotXchange platform. Headquartered north of Denver, SpotXchange has offices in New York, London, and Sydney and is ranked 6th on comScore for video ads served, reaching over 200 million unique visitors in more than 80 countries each month. @SpotXchange

Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal


Title Sponsors

Videology is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore and Sydney. @VideologyGroup

Premiere Sponsors

Collective is a leading data-driven, programmatic advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats.

Collective’s unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. @CollectiveSays

Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social

content marketers and to measure ROI. Customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamic_signal

Using proprietary fingerprinting and tagging technologies, the iSpot platform surfaces TV spots and industry insights, as they happen. Brands, agencies and TV networks can leverage the iSpot analytics products to gain

an unprecedented view into what ads are running, on what networks and how much is being spent across an entire industry and at scale. Anyone can watch ads in HD and explore actors, songs, products and offers they see on television with options to rate, share and comment on what they find. @ispottv


PureMatter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over

200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. @PureMatter

Premiere Sponsors

The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native

applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. @kargo

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into

their websites, mobile apps, advertisements and television broadcasts. Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. @livefyre

ShareThis uses large-scale social data to deliver breakthrough insights, audience building and advertising solutions across mobile and desktop environments. Every day millions of consumers use

ShareThis to share content across multiple devices and more than 120 social channels including Facebook, Twitter, LinkedIn and Pinterest — giving the company unrivaled visibility into online social behavior. The company works with 50+ of Advertising Age’s 100 leading national advertisers and is based in Palo Alto, California @ShareThis

Brand Innovators Digital Transformation 06 19 2014

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Transcript of Brand Innovators Digital Transformation 06 19 2014