Brand innovators 2015 - trends

7/25/2019 Brand innovators 2015 - trends

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Brian

Solis

principal analyst &

author@briansolis

DISRUPTIVE

TECHNOLOGYTRENDS

2015 - 2016


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3/37

The Future is Already Here


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The Future is not What We WereTold It Would Be


5/37

We Did Finally Get a Hoverboardrototype


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!ur Future "evolves Around the#G!syste$


7/37

Social %edia '( is Dead

Social %edia beco$es part o) a

di*itally trans)or$ed ecosyste$

"eal+ti$e and content $ar,etin* beco$es $oresophisticated and portable

Social beco$es ,ey hub )or shapin*

custo$er e-periences

Social connects the .ero %o$ent o) Truth and the/lti$ate %o$ent o) Truth


8/37

The Future o) Search and S#% Also 0ies !utside o)Goo*le

More than 88% of consumers are influenced

by other consumers online comments.Source: Econsultancy.com


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%essa*in* Apps are the 1e2 Social %edia


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Asia and !ther Forei*n 3o$petitors Will3o$pete to Gain Share and ush %essa*in*

For2ard


12/37

1oti4cation Windo2s Introduce a Thin 0ayer)or "apid #n*a*e$ent' "ede4nes Future o)

5Apps6


13/37

3hinese Innovation is Goin* to Disrupt the/S )ro$ the !utside In and the Inside !ut


14/37

The Internet o) Thin*s is a Hot and Beauti)ul%ess /ntil It Beco$es the Internet o)

#verythin*

222'theconnectivist'co$

By 7(7(8 the nu$ber o) devices connected to the Internet

is e-pected to e-ceed 9( billion'


15/37

Wearables Will Stru**le to Find Their lace in#veryday 0i)e' They Still 1eed a :iller App'


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;irtual "eality #-peri$ents 2ith KillerApps )or 3onsu$er and ;ertical %ar,ets


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Focus on the :ids< Generation . is %obile Firstand %obile !nly and They=re 1othin* 0i,e

%illennials

Thea2l'co$


18/37

>outube8 ;ine8 etc'8 "epresent5A6 1e2 Holly2ood


19/37

3yber Security Beco$es ara$ountto revent the 1e-t ?Sony*ate


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So$e 3o$panies are Still Greedy andBelieve the Internet Should 1ot Be !pen )or

the Sa,e o) ro4tability' This Will I$pedeInnovation'


21/37

%usic Strea$in* Will 3ontinue to /nder$ine the%usic Business and Artistry' Artists Fi*ht Bac,'


22/37

Wall Street Beco$es Inuential A*ain Forcin*Brands to Tru$p 3usto$er #-perience )or "evenue


23/37

3ro2d 3apitaliation Accelerates Disruption#very2here'


24/37

There are C 3ryptocurrencies in3irculation


25/37

Bitcoin is Widely :no2n8 Thou*h Its %ar,et3ap is Do2n8 The Bitcoin Stac, Will "evive the

%ove$ent


26/37

oel %one*ro


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%obile ay$ents #arly Today8 but Will Soon S,yroc,et

In late 7(C8 Eust o) /S adults said they had $ade a pay$ent in a store byscannin* or tappin* their s$artphone at a pay$ent ter$inal' It 2ill *o up to this year' Apples introduction o) the Apple ay 2ill be the ,ey )actor that2ill drive this percenta*e up'


28/37

%obile ay$ents are Already Gainin* Traction

1early o) Starbuc,s custo$ersalready pay 2ith their phones

( o) consu$ers use theirs$artphones to pay because o)

loyalty bene4ts'


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The Sharin* #cono$y is "eally About"entin* or Borro2in*' #verythin* WillBeco$e 5!n+De$and6

5Technolo*y has $ade rentin* thin*s Jeven in real ti$eK assi$ple as it $ade buyin* thin*s a decade a*oL M Fred Wilson

i


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1e2 #nterprise Drone %ana*e$entlat)or$s 3han*e the Ga$e )or 0o*istics

olitical Battles Will lay !ut in the th


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olitical Battles Will lay !ut in the thDi$ension


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>our rivacy is GoneN It Was Traded )orSecurity and Also Better 3usto$er

#-periences

* a a eaconsN onnec n*


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* a a eaconsN onnec n*online8 in+app8 and in+storee-periences Foot)all8 visits online8 visits throu*h apps

"e*ency and )reOuency o) visits8 behaviors and transactions

Brand aPnities

Favorite products

De$o*raphics

0ocation

0oyalty pro*ra$ utiliation

Service Ouality8 Oueue and abandon$ent

3apacity plannin* and resource utiliation

Beacons provide businesses 2ith endless opportunities to collect $assive a$ountso) untapped data8 such as the nu$ber o) beacon hits and custo$er d2ell ti$e at aparticular location 2ithin a speci4ed ti$e and date ran*e8 busiest hours throu*houtthe day or 2ee,8 nu$ber o) people 2ho 2al, by a location each day8 etc'"etailerscan then $a,e i$prove$ents to products8 staQ allocation in various depart$ents


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Webrooming more common than showrooming

(69% to 46% respectively), according to Harrispoll

Millennials prefer webrooming ma!on remains "# destination for both

showrooming and webrooming

$merging connected instore e&periences lin'online and oine, leveraging both

% li ti d F ll F l % , ti S it


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%ass ersonaliation and Full Funnel %ar,etin* Suites"eset ;endor 0andscape and 3han*e Ho2 Brands

5Thin,6

1e2 adtech co$panies 2ill )ocus on strate*y Rpro*ra$$atic conte-t8 content A1D ads

!pti$ied $obile aPliate trac,in*capabilities

ublishers 2ill oQer in+house capabilities )orbehaviorally pro*ra$$atic tar*etin* o) pre$iu$

advertisin*

!$ni+3hannel 4nally beco$es $ainstrea$ in 7(


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Brands $ust thin, li,e their custo$ers to create sea$less

o$ni+channel shoppin* e-periences that ,eep custo$ers


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BrianSolis

brian@alti$eter*roup'co$

briansolis'co$

T2itterN@briansolis

For$orein)or$ation&to

buytheboo,s8pleasevisitN

httpNSSbit'lySWTFBoo,

httpNSSbit'lyS#ndo)Business

httpNSSbit'lySen*a*e7

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