Brand Development Expert, Liz Nickles
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Transcript of Brand Development Expert, Liz Nickles
10 Insights From PRESENTS
Liz Nickles
.com/Liz-Nickles
President at Black Label Brand Development
Has been awarded top marketing industry honors, including the EFFIE, EFFIE,
CLIO & Advertising Woman of the Year
THE CONVERSATIONS PEOPLE ARE HAVING ABOUT THEM
e most admired brands today are built by
.com/Liz-Nickles
Consumers have all the power - INVITE THEM INTO
YOUR CONVERSATION
.com/Liz-Nickles
it takes 9.5 seconds for a message to spread on the internet
Transparency is no longer an option for a brand -
.com/Liz-Nickles
e best way to enhance your brand reputation is to create relevant & useful content
.com/Liz-Nickles
In a risk adverse world, people buy what’s familiar to them-
.com/Liz-Nickles
ELIMINATE THE UNKNOWNS
e new bottom line today is
PEOPLE, PLANET & PROFIT
.com/Liz-Nickles
Define who you are as a brand & be very consistent in living up to it
.com/Liz-Nickles
Communicate with clarity - a brandzilla doesn’t buy loyalty,
SHE BUILDS IT
.com/Liz-Nickles
Don’t get too close to yourself that you fool yourself
.com/Liz-Nickles
Identify your super fans & tap into them
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REFLECTION
Does your brand reflect your highest beliefs?
.com/Liz-Nickles
Want more? Listen to the full conversation at
.com/Liz-Nickles
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