BRAND AWARENESS - Advantage Business Media · brand awareness provides a platform for you to...
Transcript of BRAND AWARENESS - Advantage Business Media · brand awareness provides a platform for you to...
How do members of a target audience become legitimate prospects? In order to grow the right audience,
marketing efforts must be. engaging and visible.
tuRn up tHe
volumeGARneRInG InteRest In An Ad cAmpAIGn Is ABout moRe tHAn just GReAt cReAtIve.
FRom InteRActIve ReAl-tIme RIcH medIA Ads to ReAl-lIFe event sponsoRsHIps, tHeRe’s A woRld oF BRAndInG tHAt expAnds FAR BeYond tRAdItIonAl BIllBoARd-stYle AdveRtIsInG.
tHen:As a marketing strategy, brand awareness has historically
been plagued by a lack of tangible data points. without
proof that branding efforts led directly to sales, many
companies backed off their awareness strategies.
now:this trend has turned, as new brand awareness metrics have become
increasingly attainable. Branding data has become more exact, moving from
impressions and click-throughs to more in-depth measurements such as brand
lift, engagement, view-through, assisted conversion and viewability rates.
tHe teRm
ReFeRs to tHe peRcentAGe oF customeRs In A
mARket wHo cAn nAme tHe BRAnd
“BRAnd AwAReness”doBneY
BeYond tHe
spotlIGHt
6 8tovIABle sAles leAd
It tAkes
toucHes to GeneRAte A
sAlesFoRce, 2016
BRAnd AwAReness pRovIdes A plAtFoRm FoR You to estABlIsH And develop tHe peRsonAlItY BeHInd YouR BRAnd oR pRoduct. An eFFectIve cAmpAIGn:
GoInG FuRtHeRA huge trade show is coming up, as it does every year. other marketers are using traditional branding strategies such as trade show dailies, sponsorships and banner ads. A more progressive marketing strategy can go above and beyond by using programmatic advertising. By geo-targeting and using third party data, these keen marketers can ensure that every attendee in the area, in a specific audience subset, sees their ads consistently throughout the three-day conference.
offers solutions for newly established brands as well as
more well-known names.
ensures that your ads contribute directly to your sales pipeline.
Gives you the ability to reach out and “touch” your audience multiple times.
lifts your product/service above the chaos of the market.
peRFect
HARmonYIt’s ImpoRtAnt to FInd tHe RIGHt pARtneR to Help cReAte BRAnd AwAReness.
Because Advantage Business marketing oversees 23 brands offering original, independent content, we have wide B2B audiences
within the design engineering, manufacturing and science fields. we also have extensive experience running thousands of diverse
custom marketing campaigns, giving us a wealth of data and the ability to optimize each client’s campaign to guarantee success.
when it comes to ad visibility, our unique
open rates and banner viewability rates
have set us miles ahead of the industry.
viewability metrics refer to the actual time
viewers see ads. while cpm is measured
using impressions or ad loads, we measure
our inventory on the viewable cost per
thousand impressions (vcpm), allowing us to
guarantee that your marketing is being seen
and digested. likewise, our average unique
email open rates for each campaign go
beyond standard, tracking all of the unique
recipients who opened our email message
during the time your ad creative was run. our
metrics prove true engagement, brand lift
and recognition, giving you assurance that
your budget is well spent.
vIewABIlItY
open RAte*
InteGRAl Ad scIence, 2016
sIGnupto.com, 2016
*RepResents AvG. unIque open RAte peR cAmpAIGn
IndustRY
IndustRY
AdvAntAGe
AdvAntAGe
42%
18%
78%
23%
vIsIBIlItY
AudIence
AdvAntAGe BusIness mARketInG cAn cReAte And execute eFFectIve BRAnd- oR pRoduct-BAsed cAmpAIGns wItH metRIcs tHAt pRove success. tHIs success RelIes HeAvIlY upon ouR AudIence And ouR vIsIBIlItY metRIcs.
advantagebusiness.marketing
don’t just shout into the void.
let us help you amplify your reach.