Bradford Publishing Media Kit 2016

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As a major trading and service center for a scattered population of several hundred thousand people, the Olean area offers facilities and conveniences of a quality and variety one would usually expect to find only in a much larger city.

Olean is located in Southwestern New York near the Pennsylvania border. The largest city in Cattaraugus County, Olean has a population of 14,300. The population of the Olean area, which comprises the city and surrounding towns of Olean, Allegany, Hinsdale, Cuba and Portville, is over 32,000. The city serves as the major trading and employment center for people living within a 50 mile radius.

The city is home to a diverse community of manufacturing and service industries that employs over 14,000 people from Olean and other communities in New York and Pennsylvania. Leading manufactured items for world and domestic markets include machinery, electric transformers, electronic parts, cutlery, ceramics, epoxy, and concrete products. The timber industry still produces significant quantities of hardwoods for a variety of markets.

The retail community includes the Olean Center Mall which houses The Bon-Ton and JCPenney, and the downtown retail area is lined with a variety of unique shops. The West end retail area features such large volume chain retailers as Kmart, Wal-Mart, BJ’s Wholesale, Aldi’s, Staples, Home Depot, Grossman’s Bargain Outlet, and Valu Home Center.

In short, Olean, in its unique geographic location, definitely enjoys and appreciates its position as the retail and commercial hub of Southwestern New York and Northwestern Pennsylvania.

Jim BonnPublisher

Jim EckstromManaging Editor

Nichole FinnertyCirculation Manager

Lori CoffmanBusiness Manager

Justin ParkesAdvertising ManagerProduction Manager

Phone (716) 372.3121

Fax (716) 372.0740

Email [email protected]@[email protected]@oleantimesherald.com

PERSONNEL

CONTACTS

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Bradford is located in Northwestern Pennsylvania near the New York state border. Bradford covers the county of McKean with a population of over 45,000 and parts of Elk County with a population of over 35,000. Bradford is 50 miles from Jamestown, N.Y.; 80 miles from Buffalo, N.Y.; 96 miles from Erie, Pa. and 179 miles from Pittsburgh, Pa.

The city and surrounding areas boast a long history of crude oil production and refining. American Refining Group, Minard Run Oil Co., the oldest independent family owned oil company in the United States, are but a few of the names associated with the community. Bradford has been home to the Zippo® Lighter since its inception in 1932. The academic community is served by the University of Pittsburgh at Bradford offering a well rounded liberal art academia. The health and well being of the community is served by Bradford Regional Medical Center.

The retail community is a diverse one, offering a wide range of locally owned and operated establishments, while at the same time is served by several national chains.

Aside from the manufacturing, health, educational and retail industries Bradford is 10 minutes from the Allegheny National Forest.

With the continuation of its roots in oil production, timber and wood products, and the experience of the health and human service sectors Bradford remains the center of commerce, manufacturing and education for Northwestern Pennsylvania.

John SatterwhitePublisher

Jim EckstromManaging Editor

Jill HenryAdvertising Manager

Nichole FinnertyCirculation Manager

Lori CoffmanBusiness Manager

Linda CardamoneProduction Manager

Phone (814) 368.3173Fax (814) 362.6510

Email [email protected]@[email protected]

PERSONNEL

CONTACTS

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Naturally beautiful, unique, and on the rise, the city of Salamanca is truly one of a kind. Salamanca is the only city in the United States, east of the Mississippi River, that is located on an Indian Reservation.

Always with a reverence for the past, Salamanca also holds a lofty vision for the future.

Today, high quality gaming and entertainment are a part of Salamanca’s culture through the Seneca Allegany Casino and Hotel and Seneca Gaming and Entertainment. These attractions are supported by many lodging options, including a Holiday Inn Express Hotel and Suites and the Hotel Westgate.

Salamanca’s booming gaming business has drawn interest from other lodging and other entertainment prospects. Salamanca is on its way to becoming a hot spot for tourism and leisure.

But away from the bright lights of the casino lies Salamanca’s natural and historic charm. The city lies on the Allegheny River and is adjacent to the Allegany State Park. Salamanca is also home to the Seneca Iroquois National Museum and the Salamanca Rail Museum.

The city offers many eateries, from fast food, fine dining and more. Salamanca has a selection of retail locations, and is a popular destination for duty-free products.

Situated directly off of Interstate 86, the major cities of Buffalo and Rochester are quickly within reach from Salamanca. Jamestown is under 40 minutes away, while the resort ski town of Ellicottville, and the shopping hubs of olean and Bradford, Pa. are all conveniently located within 20 minutes of Salamanca.

Salamanca has a proud business history, and is home to several manufacturers that produce metal work, printing equipment, housewares and furnishing, and hand tools.

Salamanca could easily rest on it’s proud history, but this is a city with big plans in place for tomorrow.

Jim BonnPublisher

Rich PlaceManaging Editor

Preston CochranAdvertising Manager

Phone (716) 945.1644

Fax (716) 945.4285

Email [email protected]@gmail.com

PERSONNEL

CONTACTS

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Cattaraugus and Allegany counties in New York, and McKean, Potter, Cameron and Elk counties in Pennsylvania offer many options to its residents when it comes to dining and shopping, education, the arts and recreation.

Dining/ShoppingMany communities offer specialty shops and dining options along with nationally-known chains.

EducationThere are 30 school districts in the areas we cover. Southwestern New York boasts 21 school districts and Northeastern Pennsylvania 9 districts. Residents enjoy local sporting events throughout the year at the various schools. In addition to primary schools, secondary education is offered through St. Bonaventure University, University of Pittsburgh at Bradford and Jamestown Community College – Cattaraugus County Campus.

The ArtsResidents enjoy local cultural and art events through organizations such as The Bromeley Theatre at UPB in Bradford, Regina A. Quick Arts Center at St. Bonaventure University, Cutco Theatre at JCC Campus in Olean, Bradford Performing Arts Center, Olean Theatre Workship, Olean Community Theater, and the Seneca/Allegany Casino Complex.

RecreationThere are many recreation opportunities for residents year round. Media 3 territory offers several parks – the most prominent is Allegany State National Park. In addition, many of the city, town and county maintained parks host festivals and major annual events throughout the year. Holiday Valley is a major ski resort located in Ellicottville, New York. The Seneca/Allegany Casino located in Salamanca New York host major talents and events. Three major county fairs Cattaraugus, McKean and Allegany County are also major attractions in the summer.

The six counties we cover play a vital role in the success of the Twin Tiers; historically, culturally and economically.

Media 3 Southwestern New York and Northwestern Pennsylvania

Ne

w Y

ork

Cattaraugus County Allegany County

Pennsylva

nia

Potter CountyMcKean County

Elk County

CameronCounty

Centerville Hume Granger Grove

BirdsallAllenCaneadeaRushford

New Hudson

Belfast AngelicaWest

Almond

AmityFriendshipCuba

WestClarksville

WirtScio

Wellsville

Andover

Wh

ites

ville

WillingAlmaBolivarGenesee

WardAlfred

Almond

Burns

Perrysburg

Dayton

Leon New Albion Mansfield

Little Valley

Otto East Otto

Conewango Napoli

Randolph

South Valley

Cold Spring

Carrollton

Great Valley

Ellicottville

Ashford

Yorkshire

Machias

Lyndon

HumphreyIschua

Hinsdale

AlleganyOlean

Po

rtvi

lle

Farmersville

Franklinville

Freedom

Red House

Salamanca

Sharon

Clara Hebron Allegany

Ulysses

Ple

asan

t V

alle

y

Oswayo Genesee Bingham Harrison

Hector

Pike

West Branch

Abbott

Stewardson

Eulalia(2)

Wharton

PortageSylvania

HomerSummit

SwedenEulaliaRoulette

Keating

Corydon Bradford

Foster

Otto EldredCeres

Annin

LibertyKeatingLafayette

Hamilton

Wetmore Sergeant

Hamlin

Norwich

Benzinger

Jones

Ridgeway

Shippen

Portage

Lumber

Grove

Gibson

Trade/Market Area

City Zone

Retail Trading Zone

Other

Outside of Distribution

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Education• Population 80,300

Populationby Age• $22,049 Per Capita Income

• $42,603 Median Household Income

Estimated Household Income

Cattaraugus County

Allegany County

• Population 47,736

Populationby Age Education• $20,978 Per Capita Income



High School Diploma or higher 87.5 Bachelor’s Degree or higher 17.2

0 to 4 years 6.28 5 to 17 years 17.13 18 to 64 years 61.13 65 years and over 15.46

Less than 20K 21.36 Between 20K and 30K 13.47 Between 30K and 40K 11.52 Between 40K and 50K 10.65 Between 50K and 60K 9.74 Between 60K and 75K 10.96 Between 75K and 150K 11.77 Over 150K 10.53




2010 & 2015 U.S. Census

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Education• Population 40,272

Populationby Age• $22,426 Per Capita Income



McKean County

Potter County

• Population 17,466

Populationby Age Education• $22,564 Per Capita Income









2010 & 2015 U.S. Census

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NEWSPAPERS

ONLINE

SOCIAL MEDIA

SPECIAL SECTIONS

Search: Olean Times Herald, The Bradford Era, or The Salamanca Press

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Media 3 publishes specialty newspaper tabloids/booklets during the year.

Promotional Calendar (subject to change)

Niche Publications

January

• Tax and Finance• Bridal

February

• Tax and Finance• Progress/ Year in Review

March April• Progress/ Year in Review• NCAA• Restaurant Guide

• Golf Guide• Spring Home & Garden

September October November December

• How To Choose• Restaurant Guide• Seniority

• Restaurant Guide• Bridal

• Veterans Salute• Holiday Gift Guides• Shop Local

• Holiday Gift Guides• Holiday Songbook• Ski Guide• Shop Local

May June AugustJuly

• Vacation/Travel• Memorial Day Guide

• Bridal Guide• Regionality

• Annual Football Guide• Restaurant Guide

• Restaurant Guide• Cattaraugus County Fair

House & HomePrints MonthlyFull Page .............. $695Half Page ............ $425Quarter Page ...... $280Eighth Page ........ $205Spotlight ................ $40

Southern Tier LivingPrints Quarterly

Full Page .............. $395

Half Page ............ $210

Quarter Page ...... $125

Twin Tiers HealthPrints Bi-monthly

Twin Tiers OutdoorsPrints QuarterlySpring, Summer, Fall, & Winter

Twin Tiers WomanPrints Bi-annually

WOMANtwin tiers

WOMANWOMAN

Meme YanetskoThe Face Behind

Greater Olean’s

Chamber Events

Passion for Snow

The Many Talents

of Lisa Densmore

FREE

FEB 15

PARAGON INTERIOR DESIGNS

Beautifully Ever After

Before&

WOMAN

FREEPlease Take One

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ELLIC

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ILLE • A

LLEG

A

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LEA

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• BRA

DFO

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2015

coyote coNFLIctSDEC W

ARNS TO AVOID COYOTE POPULATION

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6x10.5

3x10.5

3x5.25

2x4

Measurements

2x2

Popular Broadsheet Ad Sizes

Booklet4 columns by 9.565”

1 column ............... 1.727”

2 column ............... 3.551”

3 column ............... 5.376”

4 column ................... 7.2”

Broadsheet6 columns by 21.125”

1 column ............... 1.779”

2 column ............... 3.655”

3 column ............... 5.531”

4 column ............... 7.408”

6 column ............... 11.16”

5 column ............... 9.284”

Tabloid5 columns by 10.75”

1 column ............... 7.779”

2 column ............... 3.655”

3 column ............... 5.531”

4 column ............... 7.408”

5 column ............... 9.284”

Tabloid (Tall)5 columns by 16”

1 column ............... 1.875”

2 column ............... 3.875”

3 column ............... 5.875”

4 column ............... 7.875”

5 column .................... 10”

Tabloid4 columns by 10.75”

Full ..............9.284”x10.75”

Half (H) .........9.284”x5.33”

Half (V) .......4.593”x10.75”

Quarter ........4.593”x5.33”

Eighth ...........4.593”x2.61”

Classified9 columns by 21.125”

1 column ............... 1.178”

2 column ............... 2.426”

3 column ............... 3.655”

4 column ............... 4.921”

6 column ............... 7.408”

5 column ............... 6.169”

8 column ............... 9.912”

9 column ............... 11.16”

7 column ............... 8.665”

For pricing information contact your sales representative.

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Top of Page

Page Peel

Online Advertising

Leaderboard

Top Banner

In-Column Banner

Bottom Banner

Right Hand Rail Small

Right Hand Rail Large

In-Story

Weather Sponsor

All prices are per month. Run of site pricing is available, please contact your ad representative

for details. Add size in pixels.

Top of Page

Leaderboard (728x90) ........................$375

Top Banner (728x90) ............................$350

In-Column Banner (468x60) ...............$225

Bottom Banner (728x90) ......................$225

Right Hand Rail Small (300x250) .........$200

In-Story (300x250) ................................$175

Page Peel (600x600) ............................$425

Weather Sponsor (88x31) ....................$175

Right Hand Rail Large (300x600) ........$350

www.oleantimesherald.com492,539 Monthly Page Views

www.salamancapress.com39,712 Monthly Page Views

www.bradfordera.com346,346 Monthly Page Views

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Linda CardamoneThe Bradford Era(814) 368-3173 [email protected]

Julie KeimOlean Times Herald(716) 372-3121 [email protected]

Preston CochranThe Salamanca Press(716) 945-1644 [email protected]

Call or Email Today!

•Brochures•Flyers•Newsletters•Professional Design•Web, Print and Digital Marketing

What We Offer

We provide the quality design and printing services needed for those special sales and marketing pieces.

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Table of Contents

YOUR ONE STOP GUIDE

TO LOCAL BUSINESS!

Magazine

487 North Union StreetOlean, New York 14760716.373.2008

All ThatFREETAKEONE

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Material Submission

General Information

Advertising simulating news will be published with a border. Publisher reserves the right to change retail and classified rates upon 30 days notice. All contracts are subject to this reservation. Publisher has the right to refuse any advertisement.

Advertising Acceptance Policy: Any advertising offered by a person to an employee or agent of the newspaper is subject to final acceptance by the Publisher at any time prior to distribution of the paper.

Accuracy and Liability: The newspaper assumes no financial responsibility for errors in prices, or descriptive copy, but will issue a credit for the part of the ad that is incorrect. The newspaper will not be responsible for more than one incorrect insertion of an advertisement, or for erros incurred where copy is received by telephone. Failure to print any advertisement in one or more issues shall not hold the newspaper liable for any changes. Not responsible for failure to print, publish or circulate due to acts of God, etc.

Position of Advertisement is not guaranteed, however when possible the advertiser’s wishes will be considered. Special placement of ads is guaranteed only if a 25 percent additional charge is made.

Closeout Advertisements: Cash in advance is required for all close out, going out of business, bankrupt or similar sales advertisements.

Billing: All invoices are net and payable when rendered. A service charge of 1.5 percent (18 percent yearly) will be applied to all accounts unpaid after 30 days. Contract rates and convenient monthly billing available only to persons and firms with established credit at the billing. We accept MasterCard, Visa and Discover.

Mechanical Specs• Olean – Line Screen = 85 lpi• Bradford – Line Screen = 100 lpi• Negatives = Right Reading• Emulsion Side DownSoftware• Adobe InDesign, Photoshop, Illustrator, Acrobat• MultiAd Creator Pro

General Info

Email:[email protected]@[email protected]

Adsend:Olean Times Herald: NYOLEThe Bradford Era: PABRAThe Salamanca Press: NYSAL

Submission

• JPG, PDF, EPS, TIF• CMYK or Grayscale• 300 DPI (For assured quality)

Photo SubmissionFor best production quality, photos submitted should be no less than 2 megapixels (1600x1200 pixels).Photocopies and inkjet prints do not reproduce well and we are unable to produce work from faxes.

We cannot accept images that have been copywritten unless prior permission is granted by the copyright owner.

File sizes for email should remain under 10mb.

Format

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Notes:

Bradford Publishing Media Kit 2016

Documents

Transcript of Bradford Publishing Media Kit 2016