2013 Oracle Publishing Media Kit Final

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  • 1. ADVERTISING SPECS CONTACTS Oracle Publishing Group Media Kit 2013
  • 2. WELCOME CONTENT CREATION ONLINE PROGRAMS ADVERTISING SPECS DEMAND GENERATION CONTACT CONTACTS The Oracle Publishing Group is pleased to bring you the 2013 Media Kita concise view of the latest go-to-market programs and tools to help you increase pipeline and sales. Largest and most loyal Oracle audience Annually renewed and audited Oracle lists Longest running and most trusted resource of Oracle news and information An integrated marketing approach that utilizes a mix of print, digital, mobile and social programs providing you with a fast start to the brand awareness and lead generation that you need. Contact your partner marketing representative to get the best program and most competitive rates for your marketing needs. We welcome your comments and suggestions. Please e-mail: Jennifer.Hamilton@oracle.com 2
  • 3. TABLE OF CONTENTS ORACLE INDEPTHORACLE MAGAZINE PROFIT MAGAZINE JAVA MAGAZINE ADVERTISING SPECS MARKETING SERVICES CONTACTS NEWSLETTERS Oracle Magazine Oracle InDepth Newsletters 4 Audience 15 News and Information for Oracle 5 Advertising Rates Applications and Technology Solutions 6-7 Editorial Calendar Marketing Opportunities Profit: Technology Powered. Business Driven. 16 Online Programs 8 Audience 17 Demand Generation 9 Adverising Rates 18 Creative Resources 13 Editorial Calendar Contacts Java Magazine 19 Partner Marketing Representatives 11 Audience 12 Advertising Rates 13 Editorial Calendar Magazine Advertising Specifications 14 Advertising Specifications and Materials Submission Information 3
  • 4. AUDIENCE ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Oracle Magazine is the largest IT publication with a combined print and Frequency: Bimonthly (six issues per year) digital circulation of 550,000 worldwide. Advertising in Oracle Magazine Audience: IT management, DBAs, and Developers gives you the ability to build brand awareness and generate leads to your audience of global IT management, programmers, developers, and DBAs. Reach the Right Audience** 79% have IS/IT management/staff Digital Edition Oracle Magazine offers digital subscriptions and an opportunity for Average company size of readers is 13,144 advertisers to connect with readers like never before through direct links Readers are: from ads and other digital-specific ad programs including inserts, video, 92% male audio, and surveys. Median age: 39.3 years View Here 94% graduated college or better 82% evaluate, specify, recommend, or authorize the purchase of products and Distribution* services for their company Global: 550,000 (print 397,992; digital 152,008) Readers anticipate their organization will spend an average of US$313,000100% of Oracle Magazine U.S. 42% on computer hardware, software, peripherals, and services for your locationsubscribers are currently Canada 3% over the next 12 monthsemployed by companies Latin America 10% An average of two other people read the respondents copy of Oracle Americas Total 55%listed on the 2010 Fortune Magazine, generating three Readers per Copy (RPC), which means your ad APAC 23%100 ranking. reaches 1,548,000 readers EMEA 22% 53% make purchasing decisions based on third-party ads Event Distribution: Oracle OpenWorld, Collaborate, in the magazine Oracle Executive CIO Summits, User Group Events, Subscribers IT spending on Oracle products is six times Oracle Tech Days, Oracle Architecture Days, Field Marketing, and Field Sales greater than that of nonsubscribers *Publishers own data **From our latest readership survey 4
  • 5. ADVERTISING RATES ORACLE INDEPTH MARKETINGORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Advertising Rates: Includes print, digital and mobile Rate Base: 550,000 Ad Sizes 1x 3x 6x 9x 12x Spread $39,995 $38,400 $36,950$35,860 $34,770 Full Page $20,620 $19,690 $18,940 $18,280 $17,820 Page $13,320 $12,745 $12,285 $11,800 $11,490 Page $8,250 $7,895 $7,575 $7,350 $7,100 Premium Position Charges: Premium position charges apply in addition to the earned page rate. Cover 4 +30% Cover 3 +15% Cover 2, page 1 +25%First 20 pages, special position +10%