Bounche inbound marketing
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Transcript of Bounche inbound marketing
BOUNCHE.COM – DIGITAL AGENCY
INBOUND MARKETING
DIGITAL MARKETING
INBOUND MARKETINGTHE BEST WAY TO TURN STRANGERS INTO CUSTOMERS AND PROMOTERS OF YOUR BUSINESS
ATTRACT
KEYWORDSBLOG
SOCIAL MEDIAPAGES
CONVERT
CALL TO ACTIONSLANDING PAGEFORM CONTACT
CLOSE
EMAILWORKFLOWS
DELIGHT
SOCIAL MEDIACALL TO ACTIONS
EMAILWORKFLOW
DIGITAL MARKETING = INBOUND MARKETING
STRANGERS VISITOR LEADS CUSTOMER PROMOTERS
HOW IT WORKS FOR YOUR BUSINESS?
By creating and sharing content with the world.
publishing the right content in the right place at the right time, the
content marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.
By creating content specifically designed to appeal to your dream customers, the
content will attracts qualified prospects to your business and
keeps them coming back for more.
WHY NEED TO OPTIMIZE YOUR SITE WITH INBOUND?
OPTIMIZING IS ABOUT ....
SETTING UP YOUR SITE FOR
SUCCESSIT IS ABOUT HOW TO GET PEOPLE TO YOUR SITE & WHAT TO DO WITH THEM ONCE THEY GET THERE.
WHO ARE YOU OPTIMIZING FOR?
1. WEBSITE VISITOR
2. SEARCH ENGINES
PEOPLE WHO LANDED
ON YOUR SITEBY SEARCH
REFERRALS / SHAREOr SOCIAL MEDIA
MORE VISITOR MEANS
MORE OPPORTUNITIESFOR LEADS AND CUSTOMERS
WHY OPTIMIZE FOR SEARCH ENGINES?
Every day Google answers more than one billion questions from people around the globe in 181 countries and 146 languages http://www.google.com/competition/howgooglesearchworks.html
Google logs 2 billion searches a day
Search Engine Statistic Indonesia – Market Share Google : 96,72 %http://gs.statcounter.com/#search_engine-ID-yearly-2012-2012-bar
WHY OPTIMIZE FOR SEARCH ENGINES?
IMPLEMENTATIONS & WORKFLOW
KEYWORDS SEO & SEM
CONTENT CREATIONS
Upload content on company website
Social Media : FB, Twittter, etc
Blogs :Blog Network
UGC Site :Youtube, Forum
News Site
Business Directory
Social Bookmarking Site
CONTENT MARKETING TOOLS
Create
Backlink and Drive
Traffic Growth
WEBSITE
Landing page = From to setup appointment
Free consultations as “Call to Actions”
MEDIA PLAN :SEM, GDN, Mobild Ads
Run On Network
OPTIMIZING BUILD WEBSITE USER EXPERIENCE THAT SPEAKS TO THEM – AND SEARCH ENGINES.
SUMMARY
INBOUND MARKETING : ATTRACT STRANGER VISITOR : (Blogs, Content, Keyword, Social Media)CONVERT VISITOR LEADS (Forms, Offerings-CTA, Database, Social Media)CLOSING LEADS CUSTOMERS (Email Nurturing, Content Email)DELIGHT CUSTOMERS PROMOTERS (Social Media, Email Nurturing, Blogs)