BOSS Academy Radio - Media Kit 2015

Found at http://BOSSAcademy.com

Raising the BAR through Business Ownership Success Strategies

Media Kit for

BOSS Academy RadioBusiness Ownership Success Strategies

• BOSS Academy Radio is an interactive talk show, focused on providing entrepreneurs and business owners real strategies to help them grow their business. The content is truly centered upon Business Ownership Success Strategies (BOSS).

• The program host, Paul Kirch, is an experienced sales leader and entrepreneur, with more than 26 years of practical experience that he leverages for commentary, interview interaction and true though leadership.

• Kirch provides a unique perspective, stemming from a career in sales, marketing research, marketing and leadership, creates a multi-dimensional perspective on business growth and what it takes to succeed in business, today. Combined with guests who have strong business backgrounds, the show creates aha moments and ideas for immediate action to impact theirbusiness.

“Really enjoyed this podcast. Paul has great content that is really helpful and has provoked lots of thought!”


• Show Content – Each show is comprised of one or both of the following:– A Host Topic Show – Paul Kirch brings 26+ years of business experience as a sales leader,

entrepreneur, business owner, CEO, consumer, father and husband, to create engaging shows with a host-only perspective, consisting of:

• Tips and Tools• Training Topics (e.g., sales training topics, marketing concepts, real-world experience)• Product/Company Reviews• Other Topics, such as stories or examples from client interactions or other relevant

discussions– Interview-based Conversation – Leveraging guests who are:

• Successful Business Leaders• Authors• Coaches• Up-and-Comers – Entrepreneurs who are doing big things within their business. Generally

these guests are early in their entrepreneurial path, but are achieving success or are paving a path others can or should follow

“Amazing content filled with value! Must listen podcast for entrepreneurs!”


• Specialty Shows – The main show focus is not industry, vertical or geography specific. BOSS Academy does host a “niche” oriented, interview show, which is promoted through a partnership with Quirks Media (magazine and media publishing agency). This interview series is focused upon providing content for the marketing research industry. This content is generally cross-promotional and relevant to the primary listening audience. However, due to this niche industry approach, these shows will exist on a unique portion of BOSSAcademy.com.

– It is important to note… Sponsors will be provided the opportunity to support BOSS Academy Radio’s primary show, as well as the niche-specific research show. Costs may vary and other restrictions may apply, due to the nature of the partnership with Quirks Media.

“We can all use more useful tips to help us lead and grow our businesses – Paul delivers here. Insightful guests and great topics. This is an excellent find!”

BOSS Academy RadioListeners to our Business Format are your targeted customers

“If you are in business, you should be listening to this! Looking forward to more episodes! Love this!”

• BOSS Academy primarily targets an upscale, well-educated audience of adults 35+

• However, in today's changing economy, with more people now investing in the stock and bond markets through employer benefits, the audience has expanded to include a broader base of success-oriented consumers.

• These individuals are also interested in information and tools that can help them grow their business or as a professional. This broader base includes the well-educated, entrepreneurial-minded business professionals who “own” their own firms or are in the planning/development stage or “start-up” phase. Also, “up and coming” hi-tech professional, business leaders and manager are active followers of BOSS Academy Radio.

BOSS Academy Audience

“If you can handle discomfort…you could quit your job and create a business….Better yet create a business THEN quit your job.”

The following are actual reviews of BOSS Academy Radio. For more, visit http://www.bossacademy.com/boss-reviews/

What Listeners are Saying

John Sculley is AmazingA guest like John Sculley is a rarity. The former CEO of Apple Computers? PepsiCo? Just awesome. He gave such amazing insights and the entire show was packed full of Wow moments. One piece after another.

Great show for small businessesPaul delivers great value for small business owners. Love this show!

A+ PodcastLove it!! This show has so much great information and practical advice that has been my weekly source of information. Keep up the good work.

Loving the ToolsPaul - love the tools and tips that you are packing into each of your episodes. Your marketing and sales background is shining through and will benefit all listeners whether a beginner or a seasoned veteran. Thanks for the show and please keep up the great content.

Paul is GREATPaul has a ton of great ideas and tips for being successful in your business and if you can easily apply it to your dream. Will recommend it to my friends as well as listen in on my own, Thanks Paul!


These are actual reviews of BOSS Academy Radio. For more, visit http://www.bossacademy.com/boss-reviews/

Great Stuff!Really informative and applicable info for business growth & advice!! Well done!

Like a BOSS!This is what passion means - how to get it right as a business owner. Lots of actionable content - easy to listen too, actionable - love this. SUBSCRIBE!

John Sculley!Wow Paul’s making it rain with BOSS Academy, loving the interview with John Sculley. Excited to see this grow. Thanks John, keep it up!

Wealth of knowledge!This podcast has great audio quality but aside from that Paul has a wealth of knowledge when it comes to business. I love his easy-going style and the information that he shares really allows you to think differently when it comes to business.

From wantepreneur to BOSS!What a great show, Paul does an amazing job in providing us listeners with information that can really help us go from wantepreneurs to bosses!


These are actual reviews of BOSS Academy Radio. For more, visit http://www.bossacademy.com/boss-reviews/

Paul Kirch is known as an accomplished sales and sales management professional, though his background is so much broader. He is currently the President/CEO of Actus Sales Intelligence, a sales intelligence agency, known for helping its clients “sell smarter.” Actus ultimately strives to help its clients focus on driving growth and creating sustainable futures through more strategic sales efforts. Actus helps its clients identify areas of improvement and then provides tools and training to help them take the next step toward achieving their goals. He founded Actus in 2009 as means of giving back to help others achieve business success. Paul has proven to be a big picture thinker throughout his career, which makes him suited to lead his company and play an active role in the success of their clients.

Paul’s career began in 1988 when he started writing professional advertising copy, while pursuing a degree in Journalism. In 1990, he joined the world famous Gallup Organization, where he spent the next 10 years. During this time, he served in various operations roles, such as programmer, project manager, and technical consult team lead. He was awarded with various prestigious awards during his time, such as Innovator of the Year, Rising Star, to name a few. He was responsible for managing some of Gallup’s most high-profile accounts, including AT&T, TCI Cable, Blue Cross/Blue Shield, and many more. He eventually left to pursue a career in sales and sales leadership. He was always a top performer, receiving President’s Club Status multiple times throughout his sales tenure. In fact, during his time at Harris Interactive, he was the first person to receive President’s Club recognition in his rookie year. In addition, he has achieved PRC certification (Professional Research Certification) for the sales mastery category. Throughout his career, he has built a reputation as a leader, strong communicator, a big picture thinking, trusted partner, consultant and friend to many. Those skills, along with his many other positive character traits, have prepared him to lead Actus Sales Intelligence.

During his career, he has learned many powerful lessons, such as the power of giving back. Through volunteerism, Kirch has developed a strong personal brand, has been seen as a trusted advisor and leader. He has served as a leader for various business organizations including the American

Show Host Paul Kirch

Advertising Campaign PackagesOption I: The BOSS Sponsor LevelMonthly Net Rate: $500.00 (6 Month Commitment)

Sponsor Receives: CO-TITLE Sponsorship• In show Produced mention as show sponsor out of every break (:30 live

endorsement follows).• Sponsor tag in all show promotional spots.

• One Professionally Produced Commercial Spots in Each Show: – Spot length: :30 or :60

• Sponsor inclusion in BOSS Academy Banner and on BOSSAcademy.com.

Monthly Investment: $500.00*

* Spot Production Costs Included in Rate

Hosted by Paul Kirch

Tune-in: BOSSAcademy.comiTunesStitcherSoundcloud

Paul Kirch, CEO of Actus Sales Intelligencehttp://[email protected]

• The BOSS Academy is available around the globe at BOSSAcademy.com.

• All shows are also available in fully produced form for download and use by sponsor and guests for additional promotion at http://soundcloud.com/bossacademyradio .

• BOSSacademy.com will also feature sponsors, and their company products and services.

• BOSSacedemy.com will host downloadable versions of the shows, providing for additional exposure.

• Additional sponsor benefits will be provided through BOSSAcademy.com and will be promoted through various marketing efforts.

Paul Kirch, CEO of Actus Sales Intelligencehttp://[email protected]

BOSS Academy Radio - Media Kit 2015

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Transcript of BOSS Academy Radio - Media Kit 2015