Bosch Power Tools NA Partner Program_2012_clean

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Channel Partner Program | eCommerce

Mission Statement

Driven by a commitment to mutual respect,

investment and shared success, Robert Bosch

Tool Corporation seeks to build and maintain

strong relationships between our brands and

key partners.

C o n t e n t

About the Program - Outline 4 Partnership Levels Time frame Who to talk to How it works Next Steps

Authorized Partner Level 7 Introduction Page Profile of an Authorized Partner Benefits Expectations

Silver Partner Level 12 Introduction Page Profile of a Silver Partner Benefits Expectations

Gold Partner Level 19 Introduction Page Profile of a Gold Partner Benefits Expectations

Overview Table 26 Partnership Levels – Benefits and Expectations

Legal 27

Why A Partner Program?The brands at Robert Bosch Tool Corporation have always been committed to your success. With the world of

eCommerce continually evolving we are focusing on your potential to achieve online success. Our new

partner program gives you:

• Benefits for performance at a much higher level

• Access to additional marketing and sales tools

• Unique marketing opportunities

• Additional exposure

• More qualified leads

• Increased consumer trust

How it worksWhen you choose to become an online partner with Robert Bosch Tool Corporation, you have the opportunity to

increase not only your online sales but improve your business as a whole. By helping you maximize your online

potential, we hope to make you a better partner, and, in turn more successful at selling all Robert Bosch Tool

Corporation products.

2 0 12 Channel Partner Program | 4

Overview of online tools salesLet’s take a look at a couple facts. These charts show that online power tool sales are

outpacing the growth of all other online sales, and increasingly gaining share of total

power tool sales.

The online channel is growing in strength due to behavioral and technological changes

and efficiencies in the world. Engaging in a more robust eCommerce relationship with

Robert Bosch Tool Corporation is a solid solution for increasing your online presence

and selling potential.

Not only are all Robert Bosch Tool Corporation brands actively engaged in providing a

better solution for our online partners both in time and money, we have developed

a dedicated team with the sole goal of improving the way Robert Bosch Tool

Corporation does business online.

Now is the time to take the steps to continue to grow your online business with

Bosch Tools.

BenefitsThe benefits to you as a partner increase as you meet the increasing expectations of

the program. These benefits include higher visibility, more qualified leads, greater

consumer trust, a network of authorized partners supported by Robert Bosch Tool

Corporation, and active efforts to shut down un-authorized resellers.

Partnership LevelsThe Robert Bosch Tool Corporation partner program has three levels: Authorized,

Silver and Gold. The tiers of the program were specifically designed to allow you to

continue to develop your online presence with our brands and better position your

business to grow sales.

Online Sales in North America

2005

Online retail sales(% of total)Online power tools sales(% of total)

2010

54

78

Sources: TraQline, Census Bureau, Forester Research

2010 2011 2012 2013 2014

Online Power Tools Sales ($ mn / % of total)

270311

357411

472

8%9%

10%

11%12%

5 | 2 0 12 Channel Partner Program

Channel Partner Program Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner

Share of tool sales online has doubled in the

last 5 years from 4% to 8%, clearly outpacing

the growth of overall online retail sales

Initial Timeframes

Who to talk toWe are waiting to help you understand how this great opportunity is going to work for you.

First, call or email your Bosch Representative.

Your sales rep is ready to schedule a meeting with you to talk, in depth, about the new program.

If you’ve already had a meeting with your rep and have more questions or comments, please let

them know. If they are unable to answer your question, a member of the partner program team is

always available to talk.2 0 12 Channel Partner Program | 6

11.13.2011 STAFDA Official Presentation of Program November 13-16, 2011. 12.1.2011 Program Communication Full Program Communication - Internal and External. 1.1.2012 Program Go Live Official Program GoLive to External. 1.15.2012 Launch Month Offer letters are sent out to partners. - Partner offer letter outlines tiers offered and expectations. - Partner has January to finalize all expectations of letter. 2.1.2012 Tiers Locked Program Launch, tiers locked for 2012.

Channel Partner Program Next Steps

Are you ready to become an authorized partner with Robert Bosch Tool Corporation? If you’re ready the next steps are pretty simple:

• Contact your rep and let them know you’re interested in joining the partner program.

• Your Bosch representative will provide you a guideline to getting started.

• The partner team, with your sales rep will evaluate your account and make a decision on the appropriate partnership level(s) for your business.

• When a decision is reached your rep will bring you an offer letter that contains an overview of expectations and benefits for the partnership level(s) that we feel best fit your business.

• Upon offer acceptance you will be assigned a partner advocate to help you with all the final details.

• Once you meet all the requirements, and have placed partner badges according to guidelines, communicate completion to your rep.

• Upon final acceptance you’ll receive your certification and be activated in the program on the appropriate websites.

Nov 2011

wk2 wk313-Nov

1-Dec

15-Jan

1-Feb

Dec 2011 Jan 2012 Feb 2012

wk4 wk3 wk3wk4 wk4wk1 wk1 wk1wk2 wk2STAFDA Program CommunicationProgram Go LiveGrace MonthTiers Locked


AUTHORIZED PARTNER

Authorized Partner Gold Partner Platinum Partner Silver Partner





Becoming an Authorized Partner is as easy as contacting

us to get the ball rolling. We welcome new partners into our

program. And for very little investment you receive some

great benefits.

Authorized partners are generally smaller companies with no or very limited

eCommerce capability that have a modest level of interaction with Robert Bosch

Tool Corporation. This level partner is currently able to easily adhere to the most

minimal program expectations.

At Robert Bosch Tool Corporation, our authorized partners are essential to the

success of our online partner program. Over time, we expect to help many of our

Authorized partners reach silver and gold level partnerships.

Our Authorized partners are included on the brands’ online partner webpage with a

link to their website and, if appropriate, the zip code search locator page. Additio-

nally, Authorized Partners receive access to marketing and sales collateral, online

product demos and reviews syndication.

AUTHORIZED PARTNER

Benefit: Reviews SyndicationWe are offering a syndication “feed” of our

product reviews for Bosch Tools (and soon,

SKIL Tools) as a benefit to our online partners.

Partners can use the feed to display Robert

Bosch Tool Corporation brand product reviews

on their site, driving higher conversion rates..


Our Authorized Partners get some great benefits.

And they’re here for the asking.

• Partner Badge

• Reviews Syndication

• Link from Online Partner Page

Benefit: Partner BadgeThe Partner Badge increases sales conversion by clearly distinguishing a partner as

authorized to sell Robert Bosch brand products. In addition, the badge informs the

consumer that a retailer adheres to the high standards set by Robert Bosch Tool

Corporation and, can be trusted in the transaction.

The partner badge should be placed in a prominent position on a partner webpage.

For silver and gold level partners, the partner badge should be placed on the brand

landing page.

Benefit: Link from Online Partner PageOnline partners receive placement on the Brand online partner page. They will get

exposure to a share of the more than 15K+ qualified leads that browse the brand

online partner pages every month.

Authorized Partner Level BenefitsAuthorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner

Expectation: Pricing IntegrityPricing integrity is a key to secure the value of

our brands. Online partners are expected

to price their products fairly, according to

industry standards. Where a MAPP price has

been established on a product, partners are

expected to adhere to the policy.

By adhering to industry pricing you show

your respect for the other retailers and

distributors in the partner program, and belief

in the value of the Robert Bosch brands. Your

commitment to adhering to pricing integrity

will actively reduce the price erosion of our

family of brands in the marketplace, keeping

hard-earned margin in your pocket.


By participating in the partner program, our Authorized Partners are

obligated to adhere to a minimal set of expectations. These include:

• Website Security

• Pricing Integrity

• Brand and Trademark Integrity

• Web and POS Analytics (if available)

Expectation: Website SecurityIn order to present our products in the best possible way it’s expected that our online

partners maintain 99% website uptime, a secure server and eCommerce system, and a

prominently displayed security and privacy policy-at least as stringent as the policy on

the Robert Bosch Tool Corporation brand sites they represent.

Before being allowed into the partner program your website security will need to be

verified. If you have an eCommerce site that has a purchasing solution, we’ll require

proof of transaction security. Please be prepared to provide SSL certification or other

site security verification.

Authorized Partner Level ExpectationAuthorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner


Expectation: Web and POS Analytics (If Available)Web and user traffic metrics, and analytics are essential elements in understanding when and

where your website traffic comes from, who’s buying your products and how to communicate

with them better. By providing this valuable information to Robert Bosch Tool Corporation

we’re able to find answers on how to better place our products and advertising in the market,

grow online visibility, and increase sales conversions.

By providing us with your Robert Bosch Tool Corporation brands’ POS information, we’re able

to see nationwide trends for power tool purchases and consumption, and better forecast our

fulfillment requirements – giving you less “out of stocks” and more efficient lead times to our

best selling products. POS data also helps us understand how we can help you in the sell-

through of Robert Bosch Tool Corporation brand products.

If you don’t currently have an analytics solution for your website we’re here to help. Our team

has specialists with the knowledge and experience to help point you in the right direction.

Although this expectation is optional for Authorized partners, your information remains

invaluable. Silver and Gold partners are required to provide a core set of metrics to

Robert Bosch Tool Corporation on a monthly basis.

Expectation: Brand and Trademark IntegrityPartners are expected adhere to all brand

logos, products, and marketing elements

within the brand and trademark guidelines

of the respective brands. This ensures that

there is brand consistency, and shows

the partners’ commitment to high quality

standards of Robert Bosch Tool Corporation

products.

SILVER PARTNER

Authorized Partner Level Expectation Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner


SILVER PARTNER






Silver partners are strong national or regional organizations that

consistently provide industry-leading solutions and services to their

customers. Silver partners are deeply committed to Robert Bosch

Tool Corporation. Their membership in our partner program is based

on a clear investment in demand-building exercises and fulfilling key

developmental expectations.

Our Silver partners are essential to the success of our online partner program. These are the

brand advocates in the field; our direct line communication with the consumer. Over time,

we expect to see many of our Silver partners expand their businesses into Gold level

partnerships.

Our Silver level partner receives all the benefits of an Authorized partner, plus the added

benefit of accruing co-op funds for online activity. Silver partners have the added benefit of

their website appearing in the results for our product pages’ Where to Buy program. Our Silver

partners also are given the opportunity to participate in one of our exclusive national online

promotions.

In addition to receiving all the benefits of an Authorized Partner,

our Silver Partners benefits include:

• Link from Where to Buy - Product Page

• Co-Op allowed for online marketing

• Online only national promotions (one)

Benefit: Link from Where to Buy - Product PageQualifying online partners receive the added benefit of a direct link from Robert Bosch

brands’ product pages to the partner’s product page via the “where to buy” program.

Consumers visiting a brand site are given the option to buy a product online directly from our

product pages. They simply click on a button and up comes a number of retailers to choose

from. This sends actively qualified leads to the partner page resulting in significantly higher

conversion rates.

Industry surveys estimate that the conversion rate for a consumer coming from a manufacturer

site directly to product information on a retailer site increases as much as 13-40% from a consu-

mer just browsing a retail site.


Silver Partner Level Benefits Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner


Approved Co-Op Marketing ElementsBanner ad placement fees

Internet advertising fees for RBTC ads

Keyword search fees

Online video pre-roll and in-line ads

(Hulu, Crackle, etc.)

YouTube advertising

Facebook advertising

Twitter marketing

Other social media advertising

Email marketing (RBTC product)

Benefit: Co-Op allowed for online marketingPartners will now be allowed to utilize 100% of accrued co-op funds from a large selection

of approved online marketing, advertising and branding efforts. These opportunities are

outlined in the new 2012 Robert Bosch co-op Policy.

This is a clear benefit to online partners as it truly allows them to be reimbursed for their

marketing spend – driving traffic, to the online channel.

Benefit: Exclusive Online National Promotions In an effort to level the playing field between our partners we’re developing exclusive online

promotions - Silver Partners will have the opportunity to participate in one national online

promotion driven by co-marketing efforts with our brands. These promotions will be leveraged

by Bosch and it‘s partners to drive increased sales volume during the promotional periods.

For 2012, Bosch will center these promotions around Father’s Day (Q2) and holiday

season (Q4) as these seasons have historically out-performed other times of the year

for online promotions.

The exclusive online promotion will offer the best possible scenario to all our online

partners; an opportunity to benefit from exclusive promotional terms previously offered

only to select online distributors. Bosch brands are committed to providing great

promotions, visibility and digital marketing kits to support this initiative.

Silver Partner Level Benefits Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner


Our Silver Partners are required to meet all the expectations of an

Authorized Partner, our Silver Partners expectations include:

• Web and POS Analytics

• Dedicated Brand Landing Page

• Sell- In Requirement

• SKU Stock Requirement

Expectation: Web and POS AnalyticsAs previously explained, analytics are critical to the success of a business. By distilling the

information from these reports, we’ll be able to guide, marketing and sales tactics and gain a

better insight into

our consumer.

At the Silver partner level, we require a monthly report of this data. We reserve the right

to also request reporting based on any marketing or advertising activities supported by

co-op reimbursement.

Silver Partner Level ExpectationsAuthorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner


Expectation: Dedicated Brand Landing PageAs a Silver level partner you will be expected to develop, host, and maintain a dedicated landing

page for each Robert Bosch brand that you maintain a Silver or better partnership with.

This page should have the same user interface as the rest of your site with a few

notable exceptions:

• Prominently displayed brand logo

• Prominently displayed partner badge

• Brand story – marketing message

• Clean and clear arrangement of brand products on the page

• Link back to the brand page and customer service

• Suppression of any other brands from the page

This page gives the consumer the clear understanding that you are a partner who’s clearly

engaged in the brand and dedicated to the quality behind it.

Expectation: Sales (Sell-In) RequirementSilver level partners are expected to purchase a minimum of $-- (sell-in) in Robert Bosch

Tool Corporation products annually to qualify for this tier. Purchase requirement is an over-

arching figure and not a per-brand expectation.

This requirement further strengthens our relationship by signifying to us your dedication to

maintaining a solid partnership level with Robert Bosch Brands. The sell-in requirement is

based on 2011 purchase levels as reviewed by your sales representative in January of 2012.

Silver Partner Level Expectations

Please note–the sell-in requirement will be utilized for our inaugural year only.

Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner


Silver Partner Level Expectations

Expectation: In Stock SKU Requirement Silver partners are expected to stock best-selling products to qualify for silver status by brand.

In other words, when you carry the required SKUs of a specific brand, and meet all the other

requirements, you earn the partner status for that brand. You may be a Silver partner in Bosch

and Dremel, a Gold partner in SKIL, and an Authorized partner for RotoZip. In all cases, meeting

expectations strengthens your partnership.

In January of 2012 the Robert Bosch Tools Sales Organization will review sales for 2011.

From there, we will create a list of the best-selling online products and accessories by brand.

As a Silver Partner are expected to stock these products and accessories. To qualify, you will be

expected to commit stocking these items in 2012.

This is as much a benefit as an expectation. These are our best selling online products; products

online shoppers are consistently looking for. Now you have the benefit of a potential sale you

may not have had before, with stock that historically is a top sales performer.

Expectation: Co-Branded Marketing Communication As a Silver partner we know you are generally more advanced in communicating with your

customers. And let’s face it, the online community communicates via email.

Partners who are active as Silver level are expected to send a minimum of four Robert Bosch

Tools brand-centric dedicated emails to their end users over the course of the year. While this is an

expectation, we fully expect to see a benefit to you in an increase in sell-through of our products by

reminding your customers of the great products and offers available on you website and store. Our

brands are excited about this opportunity for success and are working now to develop tools to

create a turn-key creative solution for our best partners.

The Silver Partner SKU levels are as follows

Brand SKU Requirement

Bosch ---(broken down as) - Bosch Tools --- - Accessories --- - Measuring Tools ---

Dremel ---

RotoZip ---

SKIL ---



GOLD PARTNER


Gold partners are typically large national organizations and are

often industry leaders with significant operations. They have

considerable market share, technology, or services leadership

and engage in a comprehensive business relationship. They make

a higher level of investment in RBTC.

We look to our Gold partners as the leaders and innovators in online sales which is

essential to the success of our online partner program. These brand evangelists

aggressively pursue sales in the online community. And play a key role in the ongoing

development of Robert Bosch Tool Corporation brands.

Our Gold level partner receives the highest tier of benefits and commitment from

Robert Bosch Tool Corporation of all our partners; all the benefits of Authorized and

Silver partners, plus the added benefits of custom branded online product demos,

and a customized partner landing page on our brand website. While they also have

the highest level of expectations, our Gold Partners also have the opportunity to

participate in each of our exclusive national online promotions.





GOLD PARTNER


In addition to receiving all the benefits of a Silver partner, our Gold

partner benefits include:

• Custom branded product demo skins

• Dedicated partner page

• All exclusive national online promotions

Benefit: Custom Branded Product Demo SkinsAt Robert Bosch we are bringing the showroom online. We currently offer a nice

selection of virtual product demos for some of our best selling products in each brand.

These demos can be integrated into your website – linked from email and much more.

They give the online shopper the opportunity to get a deeper look at a product through

product videos, 360 views, multiple images and features/specs pages.

While all of our online partners get access to Robert Bosch Tools Branded demos, we are

covering the cost of our Gold Partners’ customization of the demo look and feel. This will

give your customer a seamless experience when they visit your eCommerce site, which

dramatically increases consumer confidence and ultimately increases conversions.

Gold Partner Level Benefits Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner


Benefit: Dedicated Partner PageIn 2012, Gold partners will get a customizable and dedicated partner landing page which

reinforces their RBTC relationship, increases partner visibility, and drives a lift in sell-

through. This partner page will be accessible from the online partner page of our brand

websites. Currently the online partner pages see over 15,000 unique visitors a month. A

dedicated partner page on our brand site reinforces our trust and solid relationship with you,

as well as creates additional traffic to your site, not only from our page but organically by

increasing the SEO for your site by adding an inbound link from an expert (us) in the industry.

Initially these pages will be statically maintained by our team of experts. In the future, they

will be directly editable by you from boschlink.com – your source for all information about

the partner program and other great Robert Bosch Tools information.

Benefit: All Exclusive Online National PromotionsIn an effort to level the playing field between our partners we are developing exclusive

online promotions. These promotions, centered around Father’s Day (Q2) and Holiday

Season (Q4) (historically top-performing times for online promotions) will be leveraged by

Bosch and it‘s partners to drive increased sales volume during the promotional periods.

Offering the same promotions to all our partners will give every partner the opportunity to

extend a great promotional offer to their consumer during typically competitive selling seasons.

Our Gold partners will have the opportunity to participate in all 2012 exclusive online

national promotions driven by co-marketing efforts with our brands.

Gold Partner Level Benefits Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner


In addition to all the expectations of a Silver partner, Gold partner will

maintain the following expectations.

• Sales (Sell-In Requirement)

• In Stock SKU Requirement

• Dedicated Co-Branded Marketing Communication

Expectation: Sales (Sell-In) RequirementGold level partners are expected to purchase a minimum of $500,000.00 (sell-in) in

Robert Bosch Tool Corporation products annually to qualify for this tier. Purchase

requirement is an over-arching figure and not a per-brand expectation.

This requirement secures our relationship by signifying to us your commitment to

maintaining a solid affiliation with Robert Bosch Brands. The sell-in requirement is

based on 2011 purchase levels as reviewed by your sales representative in January

of 2012.

Are You a Bosch System Specialist (BSS)?Bosch System Specialist Members in the partner program are expected to purchase a

minimum of $--- (sell-in) in Robert Bosch Tool Corporation products annually to

qualify for this tier. We reduced the sell-in requirement for our Bosch System

Specialists to reward them for their solid and long-standing relationship to Robert

Bosch Tool Corporation.

Gold Partner Level Expectation Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner

Please be aware – sell-in requirement will be utilized for our inaugural year only.


Expectation: In Stock SKU RequirementOur Gold partners are expected to stock a higher number of best-selling products than

Silver to qualify for Gold status by brand. Partnership levels are completely independent of

one another. In other words, when you carry the required SKUs of a specific brand, and

meet all the other requirements, you earn the partner status for that brand. Depending on

the requirements you meet, you may be a Gold partner in Bosch and Dremel, an Authorized

partner in SKIL, and a Silver partner for RotoZip. In all cases, meeting this expectation

solidifies your commitment to us and strengthens our relationship as partners.

In early January 2012, the Robert Bosch Tools Sales Organization will review sales for 2011.

We will create a list of the best-selling online products and accessories by brand. As a Gold

partner you will be expected to stock a minimum number of these products and accessories.

Your sales rep will communicate these to you in early January and you will be expected to

commit to this by January 31, 2012.

We believe that this is as much a benefit as an expectation. While we do expect you to carry

these products, the truth is that you are stocking our best selling online products, which

online shoppers are consistently looking for. Now you have the benefit of a potential sale you

may not have had before.

Gold Partner Level Expectation

The Gold Partner SKU levels are as follows

Brand SKU Requirement

Bosch --- (broken down as) - Bosch Tools --- - Accessories --- - Measuring Tools ---

Dremel ---

RotoZip ---

SKIL ---


Expectation: Co-Branded Marketing CommunicationOur Gold partners like you know the value in a lead. You work hard to maintain your lists

and put them to good use. You are very good at communicating with your customers.

And you know, like we do, that the majority of our online community demographic

communicates via Email.

Partners who are active as Gold level are expected to send a minimum one Robert Bosch

Tools brand-centric dedicated email to their end users every month in 2012.

Although this is an expectation, we know that you will see a benefit to you; an increase in

sell-through of our products, by reminding your customers of the great products and offers

available on you website and store.

Our brands are excited about this opportunity for success and are working now to develop

tools to create a turn-key creative solution for our best partners.

Gold Partner Level Expectation Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner Authorized Partner Gold Partner Platinum Partner Silver Partner


Partnership Levels – Benefits and Expectations

Benefits

Channel Partner Program, eCommerce

Expectation

X

X

X

X

X

X

X

X

1

X

X

X

X

X

2

X

X

Partner Badge

Reviews Syndication

Where to Buy - Online Partner Page

Where to Buy - Product Page

Co-Op allowed for online marketing

Online Only National Promotions

Custom Branded Demos (demo skins)

Dedicated Partner Page

Website Security

Pricing Integrity

Brand and Trademark Integrity

POS/ Web Analytics

Dedicated Brand Landing Page

Participation in Channel Intelligence WTB

Sales (Sell-In )

SKUs in stock (Products/Accys)

Co-Branded Marketing Communication

* BSS Dealers, please review Gold level sell-in requirement on page 23.

X

X

X

X

X

X

X

X

X

X

X

X

X

$--- $---

XX

124

if available

Authorized Partner

Silver Partner

Gold Partner


X X

Legal

Participation and certification in the Robert Bosch Tool Corporation Channel Partner Program is at the sole discretion of Robert Bosch

Tool Corporation, 1800 W Central Road, Mount Prospect, IL 60056, (“RBTC”).

This document outlines the prospective requirements, expectations, benefits, and value to RBTC brand partners when they choose

to become a certified “Authorized” Online Partner by participating in the Robert Bosch Tool Corporation Channel Partner Program

(“Program”). The value and rewards to a partner in the Robert Bosch Tool Corporation Channel Partner Program are improved as a

partner increases their level of engagement with Robert Bosch Tool Corporation.

The outlined levels of requirements in this document are for representational purposes only. Specific terms and conditions governing

participation in the Robert Bosch Tool Corporation Channel Partner Program will be exclusively contained in a Channel Partner Program

contract; to be executed by RBTC and interested potential partners. For current partnership expectations and benefits please contact

your representative about obtaining a partner contract.

Partners unable to comply with the basic requirements will not be certified as Online Partners, and to that end will not be listed on the

Robert Bosch Tool Corporation brands respective websites as such.

This document is the property of Robert Bosch Tool Corporation © 2011 All Rights Reserved. Any unauthorized reproduction, duplication

or presentation of any part of this document without the express written consent of Robert Bosch Tool Corporation is strictly forbidden

and subject to prosecution to the fullest extent of the law.


Robert Bosch Tool Corporation1800 W Central RoadMount Prospect, IL 60056224-232-2000 www.boschtools.comwww.dremel.comwww.rotozip.comwww.skil.com

For More InformationContact your Bosch Sales Representative orJonathan Laverentz, Program [email protected]

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