56% of People Have Unfollowed a Brand on Social Media Because of This Practice - Are You One of Them?

Published on April 28, 2015 by Carl Mullan

The fact that 89% of businesses today are creating content for social media should not surprise anyone. The popularity and importance of social media have soared in recent years. According to Axonn, one of the United Kingdom's top content marketing agencies, more than half of online visitors have unfollowed a brand name because of boring content or repetitive sales figures.

Online shoppers have a notoriously short attention span. With a majority of online business actively pursuing customers through social media, capturing and holding the attention of an online shopper is becoming much more difficult.

The world of social media contains peaks and valleys. Aggressive companies that engage followers with appealing content enjoy life on top of the mountain. Those businesses filling social media outlets with tedious sales figures, and reports spend most of the day lost in the "valley of missed sales".

Social media is all about connecting with customers through stories and content that engages the reader. Social media should bring products to life and securely position that brand amidst potential customers' lifestyle. Here are several important tips for making social media work for any business.

Share appealing visual content as well as text. Readers often notice pictures before reading the headline.

Build story content around your product. Discuss the user's story and how they benefited from having that product in his or her life.

Video content should have helpful information but also be entertaining. Don't be afraid to "Jazz" it up a bit.

Discover or create a brand's personality and show it off.

Always interact with customers. A fast response to consumer questions or comments will retain more customers than a slow response. Question the audience; feedback is a good thing.