Boosting PTA Fundraisers with Social Media
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Transcript of Boosting PTA Fundraisers with Social Media
Supercharging your Fundraisers with
Social MediaKaren Bantuveris
Founder & CEO@VolunteerSpot
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch20142
Boost Participation with VolunteerSpot.com/TXPTA
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FOR ANYONE ORGANIZINGNO PASSWORDS
FOR PARENTS VOLUNTEERING!
FREE, Easy Sign-ups & Scheduling
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SAVE TIMEBOOST Volunteer Turnout
REDUCE Leader Burnout
BUILD Loyalty & Donors
99% of Organizers
95% of Volunteers
would refer VolunteerSpot to a friend or colleague.
Why Leaders Luv VolunteerSpot
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VolunteerSpot for Fundraisers
Simply Plan:CarnivalsConcessionsCook-offs
ConcertsFestivalsTournamentsRacesBook FairsWalkathons
and anything else you organize!
FREE!
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Agenda
• Fundraising Overview
• Product Fundraisers
• Building Online Community
• Real-World Fundraisers
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Fundraising Begins with Community
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$$$ $,$$$ $$,$$$ $,$$$,$$$
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• Who is buying & who is selling?• From Neighborhood door-to-door to
Facebook wall-to-wall• Can be in-addition to real-world
fundraising events or stand-alone• Social channels amplify participation &
profits• Include a ‘donate cash’ option• Create a communications timeline• Share results
Product Fundraisers
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Online Purchase
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Socialize your Sale
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Build your Community
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VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Media Strengthens your group
It’s like having a conversation!
Listen
Share
Connect
Inspire
When we have calls-to-action, our community will be engaged.
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Media Strengthens your group
TrustListen
Share
Connect
Inspire
Action
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Media Strengthens your group
TrustListen
Share
Connect
Inspire Action$$$
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Build your Community
• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and
community partners
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Build your Community
Show your Lions Pride!
www.facebook.com/CHSLions www.Twitter.com/CHSLions
Pinterest.com/wacc.org
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What to Post?
1. Upload photos & video and tag volunteers (NOT kids)
2. Create ‘Events’ pages for big activities3. Fundraising & Membership Links & Status updates (#,%)4. Call for Volunteers 5. Interesting articles community happenings6. Questions/polls on related topics7. Thanks to corporate sponsors8. Appreciation to volunteers & participants
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
What to post?
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Real World Fundraisers
MORE TURNOUT
MORE FUN
MORE PROFIT
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Real World Fundraisers
MORE TURNOUT
MORE FUN
MORE PROFIT
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Real-World Fundraisers
Add SOCIAL to your communications plan to Build Buzz and Participation•Events & Tickets•Volunteer recruiting•Social incentives •Fun polls & ‘ticklers’•Members, bloggers, community/corp. partners•Check-ins•Photo sharing•Options to donate
MORE TURNOUT = MORE PROFIT
“Like” us on facebook and
get a bonus raffle ticket!
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Create a Social Media Plan
Identify… • Timeline of When to Post
• Which Social Channels
• What Messages
• Who will share
• How to measure
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Create a Social Media Plan
Include…•Onsite & Online tie-ins
•Social incentives
•Fun polls & ‘ticklers’
•Members, bloggers, community/corp. partners
•Check-ins
•Photo sharing
•Options to donate
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Social Media Plan
When Where What1 month before
• Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival)
• Carnival is around the corner – preorder tickets & skip the lines! <click here>
• Post: Please sign up to help at carnival <click here>
3 weeks before
• Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these
awesomes. What do you want to bid on?
7-10 days before
• Carnival next Sat. Thx 2 R sponsor @BigStore!
1 – 2 weeks before
Personal buzz from community
• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>
• Definitely going to bid on this: <photo/link>. What’s your fav?
Example: Fall Carnival
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Media Plan
When Where What2 – 3 days before
Photos of prep work, updates on carnival booths, entertainment, prizes, etc.
Acknowledge volunteers and sponsors
At Carnival
POSTERS
Hashtags#
Check in
• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on
Facebook and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen:
TodaysMeet.com• Social ambassador badges
“I for EElem, Do U?”
AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group
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Pre-event Buzz
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Day-of Buzz
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Recognize Volunteers & Participants
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Thank Sponsors
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A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!
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• Highlight “hot” items
• Show off games and booths
• Show where the money will go
• Showcase your theme
• Photos of invitation
• Include website link below pin
Pinterest for Fundraisers
Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Dashboard/Scheduling/Analytics
Analysis of Content, Sources & Influencers
Themed Profile Pics
Social Planning Power Tools
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Like the ideas, but don’t have time?
MAKE TIME! It’s Strategic
Add a volunteer leader: Social Communications Coordinator
& a TEAM of Online Ambassadors
Get Help!Get Help!
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Put ‘em to work!
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Take a Tour: VolunteerSpot.com/TXPTA
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Pinterest.com/VolunteerSpot
Facebook.com/VolunteerSpot
@VolunteerSpot @VSpotMom
Happy #FUNdraising!