Orla Tumelty Increasing the Full-Time Conversion Rate through Customer Engagement.
Boosting Engagement Rate
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Transcript of Boosting Engagement Rate
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Promoting the Engagement
P6 Framework
Social Business Strategies
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Community Building: Is it a number game?
P6 Framework
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1000 True FansA 1000 True Fans-Kevin says that if an artist has about 1000 true fans, “people who are willing to spend one day’s salary a year for the artist”, it is success
P6 Framework
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Kevin’s fans
There were over 5 million people who had Kevin in their cricles on Google Plus!
But True Fans?
P6 Framework
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Ciphers
36% of the followers turned out to be “ciphers”- meaning, they abandoned their account
P6 Framework
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Outsourcing
When you outsource your handshake!
P6 Framework
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Overkill
“Nearly 50% of social network users could be fake or empty user accounts” Why?
P6 Framework
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Pet profiles!
“Nearly 10% of Facebook Accounts are owned by pets, spammers.
P6 Framework
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P6 Framework
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How many is 1000 for you? It took Sense Worldwide 10 years to build a community base of 2000 people!
NumbersP6 Framework
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Tribe
“Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe”
P6 Framework
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Types of Participants
Followers Evangelists Disciples Co-creators
They know what you do
They know and also let others know what you do
They add value to what you do
They do what you do on your behalf
P6 Framework
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Life Edited - Idea Contest
Motivating more people to take part inthe Life Edited project
P6 Framework
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Prize awardP6 Framework
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Followers P6 Framework
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Evangelists P6 Framework
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DisciplesP6 Framework
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Co-creatorsP6 Framework
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Motivators
The V.I.S.A Power
P6 Framework
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Visibility is the primary motivator
P6 Framework
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Know/comment what your friends are reading, eating, shopping, liking, sharing, what not?
P6 Framework
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What an Idea Sirji!
P6 Framework
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How Idea Cellular provides “visibility”
P6 Framework
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Socialising opportunities
Idea Frames
P6 Framework
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Opportunities to exhibit altruism
Citizen Journalist
P6 Framework
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P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by
Sankar, Managing Partner, Younomy
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