Cloud services and Marketing

Boost your business processes with Cloud services!

Jelena Jeknić jelena.jeknic@alcyone.si Bojan Kraut

bojan.kraut@alcyone.si

AGENDA

Cloud Advantages and disadvantages of cloud

services Cloud implications in business Cloud implementations in marketing and

improvements it brought

H: Marketing landscape has changed since cloud services were invented.

Cloud terminology

Cloud computing

and working in the cloud

Cloud service models • SaaS • PaaS • IaaS • UCaaS

Cloud

Cloud deployment models • private• public • community• hybrid

Utility or on-demand computing

Along with pretty great advantages, cloud services have disadvantages, as well.

Advantages

◦ reduces costs◦ applicable in all industries and

accepted world-wide◦ provides device and location

independence◦ makes development and

maintenance easier and faster◦ facilitates easier collaboration

Disadvantages

◦Internet connection needed

◦security issues◦ issues of trust,

confidentiality and reliability

Cloud applications

Openstack

GmailYahoo

Google+FacebookPinterestTwitterTumblerLinkedIn

Google Docs

DropboxMozy

Outright

Saleforce

Skype

Everyone wants to consume IT without constructing it and finally it is possible!

In today’s knowledge economy, the marketing landscape for businesses has changed dramatically, especially thanks to the cloud services

Pre-cloud marketing Post-cloud marketing

Product differentiation

Outbound marketing

Old 4 Ps

User behavior prediction

Personalization

Marketing automation

Inbound marketing

Content marketing

lead generation segmentation lead

nurturing lead scoring relationship marketing

cross-sell and up-sell

customer retention

marketing ROI

MARKETING AUTOMATION

Smartphones

Social media

AR

Algorithms

?

Boost your business processes with Cloud

services

Jelena Jeknić jelena.jeknic@alcyone.si

Bojan Kraut bojan.kraut@alcyone.si

THANK YOU FOR YOUR ATTENTION!