Boost awareness before the event with digital marketing
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© Social Dynamite www.social-dynamite.com Awareness BEFORE The Event Julien Carlier @juliencarlier CEO @SocialDynamitEN President @MPIFranceSuisse O T
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16/04/2015 1
© Social Dynamite
www.social-dynamite.com
Awareness BEFORE The Event
Julien Carlier @juliencarlier
CEO @SocialDynamitEN
President @MPIFranceSuisse
O T
Key
Objectives
Digital to be
More visible
Expected
Impacts
Why?
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© Social Dynamite
www.social-dynamite.com
16/04/2015 5
© Social Dynamite
www.social-dynamite.com
2007Regular
Technics
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© Social Dynamite
www.social-dynamite.com
2012
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© Social Dynamite
www.social-dynamite.com
20122007
What is missing?
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© Social Dynamite
www.social-dynamite.com
OWNEDMEDIA
YOUR RECURENT AUDIENCE
Corporate web site, campaign microsite, blog,
brand community, Facebook fan page, mobile, newsletter
subscribers, etc.
Traditional advertisingprint, television, radio,
display, direct mail, paidsearch, retail/channel
GENERAL CONSUMERS
PAIDMEDIA
EARNEDMEDIA
Word of mouth, Facebook comments, Twitter
(@mentions, @replies), Vine, Blogs, forums,
review slides
SUPER FANS
Boost Earn Media
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© Social Dynamite
www.social-dynamite.com
Audience
Ambassadors Brand
Interesting
Non promotional
Useful or Fun
Relevant with business
Values
Editorial line
Personal Branding
Values
Editorial line
The Success Recipe
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© Social Dynamite
www.social-dynamite.com
Audience
Ambassadors BrandRelevance
Interesting
Non promotional
Useful or Fun
Personal Branding
Values
Editorial line
Relevant with business
Values
Editorial line
The Success Recipe
Sponsor Speaker Owner
Who are Your Ambassadors?
Attendee
Let the world
know about
their participation
Lead generationDevelop
their personal
branding
Stakeholder fullfilment
Best event ever
Media coverage
Personal branding
Learn
Sponsor Speaker Owner
Who are Your Ambassadors?
Attendee
Let the world
know about
their participation
Lead generationDevelop
their personal
branding
Best event ever
Media coverage
Personal branding
Learn
Stakeholder fullfilment
Promotions
Early bird fees
Sponsors’s package
Speakers
announcement
Previous year content
(slides, webcast)
Interview futur
speakers…
Market review
The Good Content
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© Social Dynamite
www.social-dynamite.com
Show
the detailed
planning
Help value
perception
Segmentation
is key
Recruit Ambassadors
The Relay Chain
MarieCommunication
Manager
JohnSales Director
ClaireHR
DavidMarketingManager
PaulExecutive Director
4
2
3
5
6
7
SCENARIO
RichardSales
SHE
SHE
HE
HE
HE
HE
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© Social Dynamite
www.social-dynamite.com
2
Ambassadors
3
1
4
5
Ambassadors
6& 7 « BEST OF »Three-monthly
The 7 Lives of Content
http://giveme7.com
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© Social Dynamite
www.social-dynamite.com
Results for CIMA
0
5
10
15
20
25
30
35
40
45
J+0 J+1 J+2 J+3 J+4 J+5 J+6
BoostManualNo social
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© Social Dynamite
www.social-dynamite.com
0
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20
0
50
100
150
200
250
300
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400
450
Traffic Ambassadors
Results for CIMA
Results for CIMA
Doctor /
Physicians
are not digital
communication
experts
Advocate
internaly
Use project
ambassadors
Empower
your sponsors
Evangilization
3 years projects
Word of Mouth
Key Learnings from CIMA
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© Social Dynamite
www.social-dynamite.com
Julien Carlier @juliencarlier
CEO @SocialDynamite
President @MPIFranceSuisse
[email protected] | www.social-dynamite.com
Questions
Answers
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