Boost Event Fundraising with Facebook Connections
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Transcript of Boost Event Fundraising with Facebook Connections
Boost Event Fundraising with Facebook ConnectionsAugust 6, 2009
Mark DavisDirector Technical SolutionsBlackbaud Internet Solutions DivisionCharleston, SC
Donna WilkinsPresident, Charity DynamicsAustin, TX
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Why Bother with Facebook?
Sources:1. Facebook.com Statistics2. Nielsen/NetRatings Report March 20093. Washington Post, April 22, 2009
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Solution for Sphere Events / Friends Asking Friends
FeedRaiser - No Charge SnapCMS - Additional Option
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FeedRaiser – Set-up and Use
Simply Check the Check-box in Your Event Set-up in Sphere
Participants will Then be able to Access Tool within Participant HQ
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FeedRaiser – Results (Since 6/18 Launch)
Active Users*Number of
Gifts Total $ RaisedAverage Gift
Amount
Estimated Conversion
Rate
1607 511 $22,662.48 $44.35 2.6%
* Users who have sent at least one notification.
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SnapCMS Social Network Application CMS
Automated Friend & Participant Notifications Customizable Fundraising Badge One-click Friend Inviter Simple Participant Download Options Proven ROI Easy Deployment
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Your Logo/Design
Goal, Raised from Sphere
Countdown to Event Date
Link to Personal Fundraising Page
Donations Tracked in Sphere
Customizable
Thermometer
SnapCMS – Customizable Fundraising Badge
Summary of Participant Fundraising Progress
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Fundraising Badge Gallery
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Automated Friend Updates – Facebook Newsfeed
From Participant to Friends
Action Trigger Message Sent
Add Application “Participant has signed up for the Event Name and has x days to raise at least $xxx to help achieve [goal of the event] Support participant with a donation.”
1 Week Before Event “Participant is participating in the Event Name in 1 week! Support participant with a donation.”
Day of Event “Participant is raising money for today’s Event Name. Support participant with a donation.”
1 Week After Event (if haven’t reached goal) “Participant participated in the Event Name last week day of event. If you haven’t already, support participant with a donation.”
1 Week After Event (everyone) “Last week’s Event Name has raised [event total] towards our goal of [event goal]. Help us meet our goal by supporting participant with a donation.”
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Automated Participant Updates – Facebook Notifications
From Organization to ParticipantAction Trigger Message Sent
Add Application “Congratulations on signing up for the Event Name! Did you know that participants who add a story and photo to their personal page raise as much as 10 times more than those who don’t? Write a note, add photos, and share a link on Facebook to tell why you’re participating in Event Name. Add a photo and update your personal page from your Participant HQ.”
At Refresh If Fundraising Progress “Great progress on your fundraising! Don’t forget to email friends and family and let them know about your participation and Fundraising for Event Name. Send an email from your Participant HQ now.”
2 Days Before Event “We can’t wait to see you this Weekday of Event at the Event Name. Remember that [important reminders of event (ex. Parking or time of event)] And don’t forget to make one last push for donations. Log into your Participant HQ now and email your friends and family.”
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SnapCMS – One-Click Friend Inviter
From Participant to Friends
Customizable Message:
Title, Body, Button
Link to Personal Fundraising Page
Donations Tracked in Sphere
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SnapCMS – Easy Participant Download Options
Download Directly from Friends Asking Friends Participant HQ
Download Directly from an E-Mail
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SnapCMS - Proven ROI
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SnapCMS – Easy Deployment
Administrative Publishing Interface Turn-key Solution Built-in Best Practices Fully Customizable Can Update Content / Rotate Messaging after Event
SnapCMS Delivered by Blackbaud Professional Services
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Take Aways
Facebook and Event Fundraising is a proven combination.
Are you a beginner? FeedRaiser is included in Sphere Events and can be activated by you.
Ready for the next level? Contact Blackbaud to get started with SnapCMS today.
Stay tuned for our next Webinar covering additional eMarketing features within SnapCMS.
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How to Contact Us?
Already a Blackbaud Sphere Customer: Contact your Account Executive
Not a Blackbaud Sphere Customer: Call (800) 443-9411 or e-mail [email protected]
Visit us at: http://internet.blackbaud.com