Book Trading Web Sites: Not the Apocalypse
-
date post
18-Oct-2014 -
Category
Education
-
view
6.247 -
download
0
description
Transcript of Book Trading Web Sites: Not the Apocalypse
Book Swapping Web Sites:Not the Apocalypse
A presentation by John Buckman, CEO/Founder of BookMooch<[email protected]>
http://slideshare.net/johnbuckman
http://slideshare.net/johnbuckman
Book swapping is...
“Bücher Austauschen”
People exchanging books between each other
How does it work?
Twenty companies
The largest:
BookCrossingPaperbackSwap
BookMooch
Estimate:
Two million people have tried book swapping
At least
20,000 books are swapped
each day
Creating Incredible
Passion for books
Bücherwald
BookMooch Angel Network
All Book Swap web sites are
growing quickly
Typical: 50% growth every 6 months
Google loves us
BookMooch - total number of swaps
BookMooch - total number of swaps
1 year ago: 300,000 - now at 1.1 million
300,000 in 1st year
800,000 in 2nd year
Business models
and
different approaches
BookCrossing:
- leave a book somewhere- let someone else pick it up
- very soft sell- very global
BookCrossing makes money with:
- Pro membership
PaperbackSwap:
- paperback trading oriented- hard sell
- special mailer- DVDs and CDs too
- USA only
PaperbackSwapmakes money with:
- selling book points- margin on postage
BookMooch:
- all kinds of books- very soft-sell- very global
BookMoochmakes money with:
- margin on Amazon sales
($40,000 in monthly Amazon book sales)
What does this mean for publishers?
This is already fairly big, getting bigger.
Three trends increasing growth:
Social
Green
Cheap
Creates book lovers
and is a direct channel to them
Yes, books are traded for free
but many are purchased as well
A potential antidote to Amazon’s power?
You know your business,reach out to us.
Book Swapping Web Sites:Not the Apocalypse
A presentation by John Buckman, CEO/Founder of BookMooch<[email protected]>
http://slideshare.net/johnbuckman