From #backlist to #frontlist

SELL MORE BOOKSby creating dynamic and consistent content for

social media

Please Tweet

#bookexpo

@srhalligan

@redcapybara @doubledaypub

@sirmichael @socialflow

@meganmcface @likeable

Content Marketing

@srhalligan #bookexpo

@srhalligan #bookexpo

@srhalligan #bookexpo

Control Your Creativity

Presented by:Joe Gallagher

@doubledaypub

Everyone Loves Analytics

You Need to Ignore them,Sometimes

Schedule Your Creativity

@redcapybara #bookexp

Task Management Software (Like Toodledo)

@redcapybara #bookexpo

Feed your Creativity

Use Other’s Creativity

@redcapybara #bookexpo

New Followers(The Freaks)

• Offer them incentives• Respond to trends• Give opinions• Enter conversations• Encourage them to share

@redcapybara #bookexpo

Your Followers(The Geeks)

• Respond to their comments• Ask them questions• Offer them deals• Show them content• Encourage them to share

@redcapybara #bookexpo

Try Everything

Follow Me.RIGHT NOW.

Joe is @RedCapybara

Doubleday is @DoubledayPub and facebook.com/doubledaybooks

You can find us on Pinterest and Tumblr, too

Never miss a chance to get followers!

Maximizing Performance in Social

Presented by:Michael Chin@SocialFlow

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Maximizing Performance in Social

Presented by:Michael Chin@SocialFlow

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What I’ll Talk About

• The real challenge you face in social media

• What’s the real opportunity?

@sirmichael #bookexpo

Millions of conversations at once

How will you be heard?

Attention is the bottleneck

The Opportunity of Attention

• Attention yields conversion

• All monetization strategies begin with attention

For the first time in history, the social graph provides a real

time, direct relationship with your audience based on an

attention exchange

Will you harness the value of your greatest asset?

@sirmichael #bookexpo

Attention means more than “likes” and “followers”

Attention means engagement and trust

Which leads to action

Convertible attention = business value

The Challenge Summarized

Content

• Engagement is tied directly to the right piece of content

• The audience demands what it wants; let your audience

“pull”

• Wealth of untapped content beyond what’s currently made

available

• The right mix of content builds trust and social capital

@sirmichael #bookexpo

Delivery to a fast moving social graph

• When interest intersects with availability

• Just understanding who’s in the room isn’t enough

• People who are influential in a topic are not that 24hrs a day

• Timing is a key ingredient to convertible attention

Evolution of getting it right

• Real-time vs. yesterday’s reports

• Focus human effort on creative tasks and insights

• Let computing science solve data questions

• Understand that the social channel will grow importance and

scale and requires proper resources to do so

How To:Use Social Media to Launch a

Best Selling Book

Presented By:Megan McMahon@LikeableMedia

Sign Up to Get Noticed

@meganmcface #bookexpo

Thank EVERYONE

@meganmcface #bookexpo

Humanize Your Book

@meganmcface #bookexpo

Share Valueable Content

@meganmcface #bookexpo

Implement Fun Incentives

@meganmcface #bookexpo

Utilize Location-Based Platforms

@meganmcface #bookexpo

Tap Into Blogger and Influencer Interests

@meganmcface #bookexpo

Use as a Customer Service Tool

@meganmcface #bookexpo

Stay Organized

@meganmcface #bookexpo

http://bit.ly/BookMarketingSpreadsheet

Connect with…

@meganmcface #bookexpo

megan@likeable.com@meganmcface

LikeableBook.com@LikeableBook

dave@likeable.com@davekerpen

Questions?