Internet Marketing Course

ByBogdan Fiedur

Adlandpro.com

Lesson 5Determining the demand for your

solution

The purpose of this internet marketing course is.....1. To help you "brainstorm" business ideas.2 Determine if there is a demand for it.3. Find out who your competition is and how strong they are.4. Test to see if your findings are correct.5. Find free and cheap advertising sources for your idea.

You would think that your next step would be to sell your idea...

Right?

but... this is not what happens in life!

You can't sell your solution to people who have never heard of it. Actually, the next step is to develop a relationship with your potential customers.

Once this is accomplished, you sell it to them. you learn how to follow-up and sell more of your products to the same group of people. This is in nutshell a short summary of what I will be teaching you

Let me digress for a moment

2006

The Better Business Bureau of Middle Tennessee alerts the public to the business practices of StormPay.com of Clarksville, Tennessee. During the first six weeks of 2006, StormPay.com has generated more complaints to BBB than any other Middle Tennessee or Southern Kentucky business.In the past seven days, BBB has received 18,926 inquiries from consumers around the world checking on the reliability of StormPay.com ~ sitemason.com

Some people blamed the auto surf industry and others blamed Storm Pay for all their woes

I'm sorry if this sounds harsh but I believe that these people should blame themselves!

Why would I say such a thing?

These people got involved in a program that didn't offer any value to anyone. It was a scheme known for years whose purpose was to take advantage of statistics and set rules at such a level so that the owner of the scheme had enough time to build up confidence in the "investors". In other words it was a Ponzi scheme

Why am I telling you this?

To help you understand that without real value to the consumer, any company will eventually shut down.

Your goal is to develop business which can provide value to the customer. Once the value is noticed, you can't stop growing as the customer will ask for more.

Back to the lesson......

In the last lesson I asked you to write down 20 keywords for one of your business ideas - the one you are most passionate about.

Today, you will use those keywords to determine if there is demand for your solution. If you are already in some kind of business and this solution is already under development, just forget for the moment about it. Approach it like this would be your first time thinking about it and you are doing your analysis just to find out if what you want to do have any chance for success.

Introducing the Google Keyword tool...The Google (Adwords) keyword or suggestion tool shows you how many searches were conducted last month for a specific keyword and its other combinations.

Now type first of your keywords and press search button. e.g. if you type "piano lessons" you will see results for your keyword. In addition you will receive all other possible combinations of your keyword with words which were used to do the searches with the search term "piano lessons" like e.g. "free piano lessons"

For "piano lessons" there were 450,000 global monthly searches conducted last month and 33,100 local monthly searches as of this writing. There is also info saying that competition is medium. The number next to the keyword will tell you how popular is the search term. In short what is the demand for this service.

Let's analyze some other combinations.

The term "home piano lessons" has been searched globally 2,900 times and locally 260 and it says that competition is high. If you were interested in only offering home piano lessons, your entire market would be 2,900 people probably scattered over all of North America and/or English speaking countries. Whereas term "online piano lessons" was searched for 22,000 globally and 1,300 locally last month and competition is medium. Not only that there were many more searches for this term, but offering online piano lessons is doable no matter where you live, which means that all 22,000 people are your possible customers. You know from this that offering online course to teach piano lessons has a larger potential market as opposed to looking for local clients wanting to see them at home.

Spend some time today evaluating your keywords against this tool. Find your best choices. Remember that some terms might be very generic. E.g. word "Truck" was searched 37,200,000 times last month. The problem with this is that word "Truck" might have several meanings and also in itself has very broad idea. If your business was around trucks, focusing on "truck accessory" would be much more targetablemarket.

Evaluate your other business ideas using the same approach. Come up with the keywords and test them.

Find 20 keywords describing your business which have most demand according to Google suggestion tool.

That's it for today in lesson 6 I will show you how you will determine your competition.

Join me today on Adlandpro and join in the conversation!