Cross-border e-commerce with Russia in 2014-2015: Consequences of the ruble crisis

Internet-Handel mit Russland in 2014-2015: Auswirkungen der Rubelkrise

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE MOSCOW, JUNE 4-5, 2015

Daria BobrovskayaMarketing and law researcher

BGA, the Federation of German Wholesale, Foreign Trade and Services

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 2

German shipments to Russia Germany ranks 4rd among favorite foreign destinations for Russian online-shoppers11% of foreign online-shoppers at German online-stores come from RussiaThe EU ranks 3rd among favorite foreign destinations after china and the EU for Russian online-storesonly 3% of German e-shops ship outside the EU

German clients

3rd countries EU0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

The Federation of German Wholesale, Foreign Trade and Services

headquarter: Berlin 20 local associations 49 professional associations in Germany representation in Brussels

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 3

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 4

I. German e-commerce market: overview

II. Cross-border shipments in Germany

III. German cross-border sales to Russia

IV. Reasons for not shipping abroad

Interviews:

Reasons for not shipping abroad (source: statista.com )

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 5

access to the market/lack of

information

customs clearance in Russia

reduction of duty free limit

decreasing volums local logistics in Russia

returns risks0%

2%

4%

6%

8%

10%

12%

14%

16%

Cross-border tendencies in 2014/2015

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 6

Reasons for not entering the market: costumers in Russia are saving up money; the purchasing power of ruble is falling down; high risks, no long-term planning possible

Cross-border tendencies in 2014/2015

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 7

Strategies:

keep sellingadapting their marketing and sales strategyhang on

Cross-border tendencies in 2014/2015

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 8

In favour despite the ruble crisis:

local retailers

discounters

drop-shippers

Cross-border tendencies in 2014/2015

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 9

Big demand on information on: VAT finding a logistics partner in Russia legal issues

Let’s keep in touch!

• Email: daria.bobrovskaya@bga.de• Phone: +49 176 8059 3605• Skype: darya.bobrovskaya

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