Board's Role in Fundraising with Mike Bacon and Beverly Seffel
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Transcript of Board's Role in Fundraising with Mike Bacon and Beverly Seffel
The Board’s Role in Fundraising
Michael Bacon, CFREBeverly Seffel
Does this sound familiar?
“Isn’t that the staff’s job?”
“I’m giving my time… that’s enough.”
“I don’t know anyone.”
“I’ll do anything but ask for money.”
Reality is most board members…
aren’t fully engaged.
don’t understand the mission or impact well enough to talk about it.
are reluctant to open doors to their contacts..
are afraid of fundraising.
What tools does the Board need?
Passion for our cause
A strong case for giving
Powerful stories about how we make a difference
Staff support for accountability
Training about how to make an ask
How Can Our Board Help With Fundraising?
Know our mission by heart
Be able to tell one story with passion
Basic knowledge of our programs and clients
Make your own financial gift first
How Can Our Board Help With Fundraising?
Help identify new prospects
Set up a meeting for staff with a prospect
Invite prospects to take a tour of our nonprofit
Invite prospects to join you at an event
Be involved in thanking donors (calls, notes, visits)
The Sequence of Willingness
Offer up names
Make a call to set up an visit
Go on the visit even if you don’t ask
Make the ask of your friend
Driving Your Board
What are your individual Board member’s comfort zone?
It’s not just about asking for money!
How Do You Feel When You Give?
Share your story with someone next to you.
Compare stories…
10 Ways To Encourage The Board To Raise Money
1. Board Chair/Committee Chair hold people accountable.
2. Develop a job description that includes fundraising.
3. Create a timeline for fundraising that lends urgency.
4. Create a line item in the budget called “Board Fundraising”
10 Ways To Encourage The Board To Raise Money
5. Assign names: the “rolling 5”.
6. At each meeting, everyone self-reports on their progress.
7. Create challenges, competitions among the Board.
External challenges based on behavior (new names, # of visits)
Internal challenges from a key board member Prizes based on benchmarks (gift certificates, parking
space) Symbol Awards (Most Improved, Courageous Asker…)
10 Ways To EncourageThe Board to Raise Money
8. Provide training on how to make an ask.
9. Invite a group of donors to talk about why they give.
10. Invite clients to come share how their lives have been affected.
What Works For You?
Share with each other examples of how you have effectively encouraged the Board to raise money.
What have you done or what have you seen working?
Tools You Can Use
Prospect Brainstorming Sheet
Where Does The Money Come From?