Bn 1021 demo digital marketing

Introduction to SEO & SEM

BN1021 – Demo PPT

Demo Digital Marketing

http://www.conlinetraining.com/courses/digital-marketing-online-training/

What is Digital Marketing ?

• SEO

• SEM


SEO – Initial Check List:

Check the presence of Google analytics code in Head Section - while running PPC

URL Canonicalization issue - Redirect "non www" versions to "www" versions using301- redirection.

Check for different versions of home page (like index, home, default, etc.) andperform a 301 redirect to TLD.

Webmaster accounts in Google & Bing should be created.

Errors in the webmaster accounts should be cleared at the earliest.

Check for Robots.txt file - The robots file should be available on website.

Check for XML sitemap - create one with all the valid URLs of website.

HTML Sitemap should be made available on the website.

Check for presence of Custom 404 error page.


SEO – Initial Check List:

Submit XML sitemaps in the Webmasters & keep resubmitting it every week.

Set the geographic target in Google webmaster.

Check for Duplicate Title Tags & Meta Descriptions & write them uniquely.

Any Indexing Issues

Any Crawling Errors

HTML Validation

Internal Linking within the Content

Site Structure Analysis (Good/Bad)

Duplicate Content on website?

Google local listing presence

Blog Optimization Suggestions if any?


SEO-Types

SEO Categorized into Two types :

SEO

On-Page Off-Page


On-page Optimization• Key Phrases Optimization

• Web Pages Optimized

• Max. Industry Vertical / City Names Optimized

• Title Tag / Meta Tag Optimization

• Home PageW3 Validation

• HTML Source code correction

• Image Optimization

• Hyperlink Optimization

• Heading (Hx) Tags Optimization

• Online Competitive Analysis

• XML Sitemap Creation to Google, Yahoo and Bing

• Canonical Tags

• Robots.txt

• SEO Friendly Content Creation (Home Page)


On-page Optimization cont..• Canonicalization analysis

• Keyword Rich Article Writing and Publishing

• Quarterly content asset links or long form content assets

• Monthly content asset links or long form content assets

• Google+ business profile setup/optimization

• Mobile site optimization (if applicable)

• Information architecture audit

• Custom 404 error page setup

• Google data highlights

• Integration of blog w/ RSS

• Internal linking restructuring

• Link reclamation

• Link redirect audit

• Linkable content promotion


Off-page Optimization• Search Engines Submission

• Local Directory Submission

• Free Directory Submission

• Universal SEO (Video, Maps, Images, News)

• Social Bookmarking

• Classified Listings

• Premium Listing on TradePortIndia.com

• Google Base Feeds

• Photo / Image Sharing

• Article Writing

• Article Submission

• Article Social Bookmarking

• Blog Creation and Postings

• Blog Directory Submission


Off-page Optimization cont..

• RSS Feeds

• PPT Submission

• Video Submission

• Press Release Creation

• Press Release Submission

• Press Release Bookmarking

• Ongoing quarterly copywriting

• Website conversion analysis implementation

• Website usability analysis


SEO Issue Check:

• Internal Linking

• Duplicate Content Issue Checks

• Hidden Text Issue Checks

• Broken Links Issue Checks

• Third Party Link Issue Checks

• Mirror Site Issue Checks

• Header / Footer Links

• 301-Redirect

• 401 Page Creation

• Updating Pages for Local Search


SEO Research & Analysis

• Market Research

• Keyword Research and Analysis

• Keyword opportunity

• Competitors Website Analysis

• SWOT Analysis of Website

• How to Choose Best Keywords

• Tools available for Keyword Research

• Website Design SEO Guidelines :• Content Research

• Content Guidelines

• Content Optimization

• Design & Layout

• XML Sitemap / URL List Sitemap


Reports

• Webmaster Verification to Google

• Visitor Analysis Report

• Monthly Keywords Ranking Reports on Google,

Yahoo and Bing


SEM Account Setup

• Google

• Bing

• Social Networks

• (Facebook,LinkedIn,Twitter)


Campaign Setup:

• Keyword Research

• Ad Copy Development

• Banner Ads

• Bid Setup

• Landing Page Recommendations

• Geo targeting Setup

• Implementation of Conversion tracking Code


Campaign Management:

• Competitor Analysis

• Creating new landing pages (Recommendations)

• Ad Copy Optimization

• CTR Analysis

• Keyword Refinements (if required)

• Bid Refinements (if required)


Ad Optimization:

• Text Ads

• Image Ads

• Remarketing Ad

• Interest-based Ad

• Topic Targeting

• Placement Sites Targeting


Strategizing PPC Campaigns

• Setting objectives, goals & expectations

• Actionable metrics for performance measurements

• Formulating account structure

• Effective segmentation of keywords

• Usage of multiple match types

• Non-overlapping Ad Groups


Value Ads:

• ROI Analysis

• Landing Page Optimization

• A/B Testing


SEM Management

• Re-marketing

• Mobile Advertising

• Display & Video Formats

• Optimize the display network campaigns

• Track & measure views through conversions


Reporting & Analysis

• Integrate PPC account with Google Analytics

• Weekly Campaign Performance Report

• Search term report.


Questions ???


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Visit : www.conlinetraining.com

Bn 1021 demo digital marketing

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