BMC Personas Overview 11/21/2011 Kevin Cornwall BMC Web...
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Level Persona Key Responsibilities Primary Amit 27 years old Applications User, IT Staff Level - Create IT strategy - Determine IT needs - Align business and IT goals - Download & install software, patches & upgrades - Use and master software - Troubleshoot software problems (search for answers; submit tickets) - Evaluate brands, vendors, and upgrade decisions - Authorize new purchase decisions/software standard - Authorize upgrades, renewals, additional licenses - Manage vendor relationships: software licenses, sales contracts, proposals, support contracts - Manage IT staff time & resources - Serve as technical go-to - Extend and/or integrate off-the-shelf software Secondary Harry 35 years old IT Manager, Applications (Will be the admin) - Create IT strategy - Determine IT needs - Align business and IT goals - Download & install software, patches & upgrades - Use and master software - Troubleshoot software problems (search for answers; submit tickets) - Evaluate brands, vendors, and upgrade decisions - Authorize new purchase decisions/software standard - Authorize upgrades, renewals, additional licenses - Manage vendor relationships: software licenses, sales contracts, proposals, support contracts - Manage IT staff time & resources - Serve as technical go-to - Extend and/or integrate off-the-shelf software Secondary Fred 30 years old Applications Developer (May be BMC Partner) - Create IT strategy - Determine IT needs - Align business and IT goals - Download & install software, patches & upgrades - Use and master software - Troubleshoot software problems (search for answers; submit tickets) - Evaluate brands, vendors, and upgrade decisions - Authorize new purchase decisions/software standard - Authorize upgrades, renewals, additional licenses - Manage vendor relationships: software licenses, sales contracts, proposals, support contracts - Manage IT staff time & resources - Serve as technical go-to - Extend and/or integrate off-the-shelf software Secondary Jon 27 years old BMC Technical Support - Create IT strategy - Determine IT needs - Align business and IT goals - Download & install software, patches & upgrades - Use and master software - Troubleshoot software problems (search for answers; submit tickets) - Evaluate brands, vendors, and upgrade decisions - Authorize new purchase decisions/software standard - Authorize upgrades, renewals, additional licenses - Manage vendor relationships: software licenses, sales contracts, proposals, support contracts - Manage IT staff time & resources - Serve as technical go-to - Extend and/or integrate off-the-shelf software BMC Personas Overview
Transcript of BMC Personas Overview 11/21/2011 Kevin Cornwall BMC Web...
Level Persona Key ResponsibilitiesPrimary Amit
27 years oldApplications User, IT Staff Level
- Create IT strategy - Determine IT needs- Align business and IT goals - Download & install software, patches & upgrades - Use and master software- Troubleshoot software problems (search for answers; submit tickets)- Evaluate brands, vendors, and upgrade decisions- Authorize new purchase decisions/software standard- Authorize upgrades, renewals, additional licenses- Manage vendor relationships: software licenses, sales contracts, proposals, support contracts- Manage IT staff time & resources - Serve as technical go-to- Extend and/or integrate off-the-shelf software
Secondary Harry35 years oldIT Manager, Applications
(Will be the admin)
- Create IT strategy - Determine IT needs- Align business and IT goals - Download & install software, patches & upgrades - Use and master software- Troubleshoot software problems (search for answers; submit tickets)- Evaluate brands, vendors, and upgrade decisions- Authorize new purchase decisions/software standard- Authorize upgrades, renewals, additional licenses- Manage vendor relationships: software licenses, sales contracts, proposals, support contracts- Manage IT staff time & resources - Serve as technical go-to- Extend and/or integrate off-the-shelf software
Secondary Fred30 years oldApplications Developer (May be BMC Partner)
- Create IT strategy - Determine IT needs- Align business and IT goals - Download & install software, patches & upgrades - Use and master software- Troubleshoot software problems (search for answers; submit tickets)- Evaluate brands, vendors, and upgrade decisions- Authorize new purchase decisions/software standard- Authorize upgrades, renewals, additional licenses- Manage vendor relationships: software licenses, sales contracts, proposals, support contracts- Manage IT staff time & resources - Serve as technical go-to- Extend and/or integrate off-the-shelf software
Secondary Jon27 years oldBMC Technical Support
- Create IT strategy - Determine IT needs- Align business and IT goals - Download & install software, patches & upgrades - Use and master software- Troubleshoot software problems (search for answers; submit tickets)- Evaluate brands, vendors, and upgrade decisions- Authorize new purchase decisions/software standard- Authorize upgrades, renewals, additional licenses- Manage vendor relationships: software licenses, sales contracts, proposals, support contracts- Manage IT staff time & resources - Serve as technical go-to- Extend and/or integrate off-the-shelf software
BMC Personas Overview
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Kevin Cornwall BMC Web Stratety
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Served SamanthaChannel Manager at Oliver & Associates (a BMC partner)
- Create IT strategy - Determine IT needs- Align business and IT goals - Download & install software, patches & upgrades - Use and master software- Troubleshoot software problems (search for answers; submit tickets)- Evaluate brands, vendors, and upgrade decisions- Authorize new purchase decisions/software standard- Authorize upgrades, renewals, additional licenses- Manage vendor relationships: software licenses, sales contracts, proposals, support contracts- Manage IT staff time & resources - Serve as technical go-to- Extend and/or integrate off-the-shelf software
Served Sarah38 years oldBMC Professional Services
- Create IT strategy - Determine IT needs- Align business and IT goals - Download & install software, patches & upgrades - Use and master software- Troubleshoot software problems (search for answers; submit tickets)- Evaluate brands, vendors, and upgrade decisions- Authorize new purchase decisions/software standard- Authorize upgrades, renewals, additional licenses- Manage vendor relationships: software licenses, sales contracts, proposals, support contracts- Manage IT staff time & resources - Serve as technical go-to- Extend and/or integrate off-the-shelf software
Served Kyle34 years oldBMC Software Consultants
- Create IT strategy - Determine IT needs- Align business and IT goals - Download & install software, patches & upgrades - Use and master software- Troubleshoot software problems (search for answers; submit tickets)- Evaluate brands, vendors, and upgrade decisions- Authorize new purchase decisions/software standard- Authorize upgrades, renewals, additional licenses- Manage vendor relationships: software licenses, sales contracts, proposals, support contracts- Manage IT staff time & resources - Serve as technical go-to- Extend and/or integrate off-the-shelf software
Served Margaret41 years oldDirector of IT at Swiss Bank
- Create IT strategy- Determine IT needs- Align business and IT goals - Download & install software, patches & upgrades- Use and master software- Troubleshoot software problems (search for answers; submit tickets)- Evaluate brands, vendors, and upgrade decisions- Authorize new purchase decisions/software standard- Authorize upgrades, renewals, additional licenses- Manage vendor relationships: software licenses, sales contracts, proposals, support contracts- Manage IT staff time & resources - Serve as technical go-to- Extend and/or integrate off-the-shelf software
Served Richard48 years oldVP of Operations at Swiss Bank
- Create IT strategy- Determine IT needs- Align business and IT goals - Download & install software, patches & upgrades- Use and master software- Troubleshoot software problems (search for answers; submit tickets)- Evaluate brands, vendors, and upgrade decisions- Authorize new purchase decisions/software standard- Authorize upgrades, renewals, additional licenses- Manage vendor relationships: software licenses, sales contracts, proposals, support contracts- Manage IT staff time & resources - Serve as technical go-to- Extend and/or integrate off-the-shelf software
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Kevin Cornwall BMC Web Stratety
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