Blurring The Lines With Augmented Reality
-
Upload
matthew-szymczyk -
Category
Technology
-
view
1.912 -
download
0
description
Transcript of Blurring The Lines With Augmented Reality
![Page 1: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/1.jpg)
1www.zugara.com
Blurring The Lines WithAugmented Reality
![Page 2: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/2.jpg)
2www.zugara.com
Snapshot: Zugara develops Augmented Reality software and robust applications that advance the way in which people are able to interact with real time digital data.
Founded: 2001
Location: Los Angeles
Web: www.zugara.com
Blog: www.weareorganizedchaos.com
Facebook: www.facebook.com/augmentedreality
YouTube: www.youtube.com/zugara
Twitter: www.twitter.com/zugara
Hello! We’re Zugara
![Page 3: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/3.jpg)
3www.zugara.com
Retail / Fashion
ReebokNikePINGChili’sKFCJohn Deere
Automotive
ToyotaLexusAmerican RacingVolkswagenFletcher Jones Mercedes BenzFletcher Jones Porsche
Travel
Norwegian Cruise LineSouthwest Airlines
Entertainment
Sony Pictures TelevisionPlayboyComcast
GamingActivision BlizzardSony PlayStation (SCEA)Square Enix989 SportsGlu MobileTecmo GamesXseed GamesTHQDisney Interactive Games
ToysHasbro
CPG
Red BullSlim JimPeanut Chews
Consumer Electronics
Sony ConnectActive Media (ITV)
Non-Profit / Government
U.S. Air ForceLegacy FoundationHopeLab
Strategy
Domino’s PizzaBest BuyWalmart
Healthcare
Blue Cross
B2B
SchlumbergerTV GuideESPNAT&TMohawk Flooring
Agencies
GSD&MCrispin Porter & BoguskyAd*itiveThe Martin AgencyRodgers/TownsendWeiden KennedyVitro-RobertsonHal Riney
We’ve Worked With a Number of Brands
![Page 4: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/4.jpg)
4www.zugara.com
Current Brands Using Our AR Solutions
![Page 5: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/5.jpg)
5www.zugara.com
How many of you know what
Augmented Reality
is?
Show of Hands…
![Page 6: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/6.jpg)
6www.zugara.com
My Reaction to AR for the first time…
![Page 7: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/7.jpg)
7www.zugara.com
…when the real world is
“augmented” by computer
data.
Augmented Reality is…
![Page 8: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/8.jpg)
8www.zugara.com
…the future of how we will interact with digital information.
VIEW INTERACT
ACCESS
Augmented Reality is…
![Page 9: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/9.jpg)
9www.zugara.com
…Virtual Reality or
Second Life…
Augmented Reality is Not…
![Page 10: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/10.jpg)
10www.zugara.com
Usually shown as reality in popular movies today…
![Page 11: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/11.jpg)
11www.zugara.com
![Page 12: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/12.jpg)
12www.zugara.com
![Page 13: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/13.jpg)
13www.zugara.com
AR looks cool, but is anybody actually using it?
![Page 14: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/14.jpg)
14www.zugara.com
Emerging Hype Cycle- Explained
![Page 15: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/15.jpg)
15www.zugara.com
2008- Emerging Technology Hype
![Page 16: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/16.jpg)
16www.zugara.com
2009- Emerging Technology Hype
![Page 17: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/17.jpg)
17www.zugara.com
2010- Emerging Technology Hype
![Page 18: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/18.jpg)
18www.zugara.com
Emerging Technology Benefit
![Page 19: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/19.jpg)
19www.zugara.com
Brands Using AR
![Page 20: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/20.jpg)
20www.zugara.com
70% of Dabs.com visitors engaged with their AR experience. Of that group 13% then purchased
(utalkmarketing.com, 2010)
Since the launch of Hotels.com Virtual Vacation micro-site using AR, bookings soared by 36% (Hotels.com, 2010)
Swiss watchmaker Tissot saw in-store sales of its watches rise by 85% (utalkmarketing.com, 2010)
Where’s The ROI?
![Page 21: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/21.jpg)
21www.zugara.com
Major advertising and marketing channels have started using AR.
AR + Integrated Channels
![Page 22: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/22.jpg)
22www.zugara.com
Online has exploded with branded engagements.
![Page 23: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/23.jpg)
23www.zugara.com
Muscle Milk AR Packaging
![Page 24: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/24.jpg)
24www.zugara.com
Online, all the consumer needs:
Modern Computer
![Page 25: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/25.jpg)
25www.zugara.com
Online, all the consumer needs:
Modern Computer Regular Web Cam
![Page 26: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/26.jpg)
26www.zugara.com
Often times a marker (or glyph):
![Page 27: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/27.jpg)
27www.zugara.com
And sometimes just an image:
![Page 28: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/28.jpg)
28www.zugara.com
And now with just a face.
![Page 29: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/29.jpg)
29www.zugara.com
Some AR executions require:
![Page 30: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/30.jpg)
30www.zugara.com
This is a barrier for the consumer.
![Page 31: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/31.jpg)
31www.zugara.com
So beyond all the hype, what’s practical for AR in the here and now?
![Page 32: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/32.jpg)
32www.zugara.com
• Largest Reach /
Average Spec
• Adoption of Video Chat& Webcam Fueling Growth
• Flash-based AR
Online AR- Currently Most Popular
![Page 33: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/33.jpg)
33www.zugara.com
• Least amount of barriers
• Limited scale/reach
• Highest tech
Kiosk-Based AR- Growing
![Page 34: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/34.jpg)
34www.zugara.com
Interactive Installation / Event Marketing AR
• Least Amount of Barriers
• Interactive Draw-In
• Varying Levels Of Cost Implementations
![Page 35: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/35.jpg)
35www.zugara.com
• Highest tech possibilities (i.e. Kiosk)
• High cost of implementation
• Public / group reach
Interactive Billboards- OOH AR
![Page 36: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/36.jpg)
36www.zugara.com
• Not yet ready for primetime • Limited processing power
• Will be focal point of AR inthe future
Mobile AR
![Page 37: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/37.jpg)
37www.zugara.com
Mobile- Addison Avenue FCU’s ATM Finder
![Page 38: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/38.jpg)
38www.zugara.com
But, is AR always the best way to
connect with your
consumer?
Don’t Put Technology First
![Page 39: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/39.jpg)
39www.zugara.com
Would you hold a print magazine up
to a webcam to watch a 5 minute
video?
Put On Your “Consumer Hat”
![Page 40: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/40.jpg)
40www.zugara.com
Are you trying to add value for the consumer or for you?
Utility is key…
![Page 41: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/41.jpg)
41www.zugara.com
Here’s a few examples that work…
![Page 42: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/42.jpg)
42www.zugara.com
Online- The USPS
![Page 43: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/43.jpg)
43www.zugara.com
Online- The USPS
![Page 44: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/44.jpg)
44www.zugara.com
POP- Lego’s Kiosks
![Page 45: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/45.jpg)
45www.zugara.com
POP- Lego’s Kiosks
![Page 46: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/46.jpg)
46www.zugara.com
Mobile- iButterfly
![Page 47: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/47.jpg)
47www.zugara.com
Mobile- iButterfly
![Page 48: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/48.jpg)
48www.zugara.com
Mobile- BMW’s AR Service Glasses (Concept Video)
![Page 49: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/49.jpg)
49www.zugara.com
Mobile- BMW’s AR Service Glasses (Concept Video)
![Page 50: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/50.jpg)
50www.zugara.com
Tradeshow- GE- Visible You Body Scan
![Page 51: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/51.jpg)
51www.zugara.com
Tradeshow- GE- Visible You Body Scan
![Page 52: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/52.jpg)
52www.zugara.com
OOH- Netherlands PSA- AR Billboard
![Page 53: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/53.jpg)
53www.zugara.com
OOH- Netherlands PSA- AR Billboard
![Page 54: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/54.jpg)
54www.zugara.com
Now for the fun stuff…AR demos
![Page 55: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/55.jpg)
55www.zugara.com
ZugMoMotion Capture Gaming
![Page 56: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/56.jpg)
56www.zugara.com
Both Sony and Microsoft will be launching motion based gaming systems this year, entering a marketplace that is currently dominated by the Ninendo Wii.
People’s awareness and comfort level with this type of interface will subsequently skyrocket as we can expect robust advertising dollars to be put behind all of the gaming systems.
Evolution of the NUI
Microsoft “Kinect”
Sony “Move”
![Page 57: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/57.jpg)
57www.zugara.com
Demo
Cannonballz!
![Page 58: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/58.jpg)
58www.zugara.com
Demo
AT&T World Cup Banner Ad
![Page 59: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/59.jpg)
59www.zugara.com
Video
Nesquik- Factory Game
![Page 60: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/60.jpg)
60www.zugara.com
Video
Nesquik- Factory Game
![Page 61: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/61.jpg)
61www.zugara.com
The Webcam Social ShopperAugmented Reality Shopping
A Proprietary Application
![Page 62: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/62.jpg)
62www.zugara.com
Shopping offline is a social and emotionally rewarding experience for Madison.
THE RESULT: -- Conversion Rates Are Low -- Return Rates Are High
The Problem
Online is a different story. Her experience is utilitarian. It’s solitary, and has remained largely unchanged since the mid 90s.
![Page 63: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/63.jpg)
63www.zugara.com
Demo
Webcam Social Shopper
![Page 64: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/64.jpg)
64www.zugara.com
Video
Fashionista
![Page 65: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/65.jpg)
65www.zugara.com
Video
Fashionista
![Page 66: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/66.jpg)
66www.zugara.com
Demo
Webcam Social Shopper- 2.0
![Page 67: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/67.jpg)
67www.zugara.com
ZugMug Prototype
Video
![Page 68: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/68.jpg)
68www.zugara.com
ZugSTARAugmented Reality Video Conferencing
![Page 69: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/69.jpg)
69www.zugara.com
Communication Technology Has Been Rapidly Evolving Over The Years…
History of Communication
![Page 70: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/70.jpg)
70www.zugara.com
Smoke Signals
![Page 71: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/71.jpg)
71www.zugara.com
Carrier Pigeon
![Page 72: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/72.jpg)
72www.zugara.com
Telegraph
![Page 73: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/73.jpg)
73www.zugara.com
Telephone
![Page 74: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/74.jpg)
74www.zugara.com
But Then Something Happened Which Changed Everything…
History of Communication
![Page 75: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/75.jpg)
75www.zugara.com
The First Computer
![Page 76: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/76.jpg)
76www.zugara.com
Which Helped Lead The Way To Increasingly Faster Communication Advancements…
History of Communication
![Page 77: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/77.jpg)
77www.zugara.com
Text Chat
![Page 78: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/78.jpg)
78www.zugara.com
Mobile Phone
![Page 79: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/79.jpg)
79www.zugara.com
Social Media / Real Time Data
![Page 80: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/80.jpg)
80www.zugara.com
Proliferation Of Real-Time Data Has Led Us To The Beginning Of The Video Chat Revolution…
History of Communication
![Page 81: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/81.jpg)
81www.zugara.com
iPhone FaceTime
![Page 82: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/82.jpg)
82www.zugara.com
Skype
![Page 83: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/83.jpg)
83www.zugara.com
• Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015.
• As of March 2009, 40% of video uploads on Facebook were via webcam.
• Gartner predicts that 200 million people will
pay for desktop videoconferencing by 2015.
Video Chat Stats
![Page 84: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/84.jpg)
84www.zugara.com
But What’s Missing?
![Page 85: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/85.jpg)
85www.zugara.com
Limited to conversation
Little to no real-time interaction or
collaboration
Video Conferencing & Chat Today
![Page 86: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/86.jpg)
86www.zugara.com
Video Conferencing + Augmented Reality =
Ability to share and interact with content
in real time
![Page 87: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/87.jpg)
87www.zugara.com
*Patent Pending
ZugSTAR*
Demo
![Page 88: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/88.jpg)
88www.zugara.com
*Patent Pending
ZugSTAR*
Video
![Page 89: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/89.jpg)
89www.zugara.com
The Future of AR
![Page 90: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/90.jpg)
90www.zugara.com
True Markerless Via An Average Webcam
More Immersive Experience Online / Kiosk
Advancements In Body Recognition
![Page 91: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/91.jpg)
91www.zugara.com
Advancements in Facial Recognition
Fantasy: Personalized Ads For Tom Cruise
Reality: Personalized Ads In Japan Based On Gender / Age
![Page 92: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/92.jpg)
92www.zugara.com
Current Limitations:• Hardware Issues
• GPS & Compass Accuracy
• Processing Power Issues• Usability
To Become:• Central touchpoint for AR
Mobile Will Overcome
![Page 93: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/93.jpg)
93www.zugara.com
Virtual Ownership…
Who owns ‘virtual’ space in the real world?
Augmented Reality “Rights”
![Page 94: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/94.jpg)
94www.zugara.com
U.S. shipments of web-enabled consumer electronic (CE) devices that support TV applications will grow from 14.6 million in 2010 to 83.4 million by 2014. By 2014, over 59 million U.S. broadband households willown at least one CE device that supports TV applications. By 2014, the U.S. installed base of CE devices that support TV applications will be 136 million units. (IN-STAT)
Connected TVs Will Be a Powerful Medium
![Page 95: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/95.jpg)
95www.zugara.com
“The best way to predict the future is to invent it.”
- Alan Kay
![Page 96: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/96.jpg)
www.zugara.com
Thank You!Matthew Szymczyk
CEO, [email protected]
Twitter.com/kobrakaiFacebook.com/AugmentedReality
![Page 97: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/97.jpg)
97www.zugara.com
Appendix
![Page 98: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/98.jpg)
98www.zugara.com
ZugMO is a computer interface that allows people to interact with their computer via their web cam rather than their keyboard or mouse.
With ZugMO a person’s movements, or motions, are captured by their web cam. This allows the person to interact with their system while several feet away.
ZugMO (Zugara Motion Capture)
Proprietary Technology #1
![Page 99: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/99.jpg)
99www.zugara.com
With ZugSTAR, Augmented Reality becomes a technology that facilitates collaboration. People no longer need to be in the same room to manipulate and discuss 3D models, as physical distance becomes less of a barrier.
ZugSTAR is a web based video conferencing technology that allows people in different locations to have shared AR experiences. Like other video conferencing systems ZugSTAR allows for two-way video transmissions, but with the added functionality of allowing people to interact with one another's “augmented” experience in real time.
DID YOU KNOW? Gartner IT predicts that by 2015 over 200 million people will be paying for video conferencing.
ZugSTAR (Zugara STreaming AR)
Proprietary Technology #2
![Page 100: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/100.jpg)
100www.zugara.com
ZugMUG is a piece of facial tracking software that allows the webcam to determine where a person’s face is within the video stream.
With ZugMUG a person’s face can become the “marker”, subsequently allowing for Augmented Reality executions where people no longer need to hold a piece of paper up to the webcam.
ZugMUG (Zugara Facial Tracking)
Proprietary Technology #3
![Page 101: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/101.jpg)
101www.zugara.com
Augmented Reality
Statistics
![Page 102: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/102.jpg)
102www.zugara.com
Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014.
(ABI Research study “Augmented Reality: Adding Information to Our View of the World”)
Augmented Reality Revenue
![Page 103: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/103.jpg)
103www.zugara.com
Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015, growing in response to decreases in unit costs and increases.
(Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)
Worldwide Webcam Growth Rate
![Page 104: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/104.jpg)
104www.zugara.com
As of last March 2009, 40% of Facebook Video Uploads were via Webcam (Businessweek – Facebook Grows As A Video Platform)
Webcam Video Uploads on Facebook
![Page 105: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/105.jpg)
105www.zugara.com
Case Study (over a one year period)
Unique Visitors22,926
% Of Unique Visitors That Logged Into
Facebook14%
Average Time Spent On Site4 min 44 sec
% Of Unique Visitors That Had Webcams*
78%
% Of Unique Repeat Visitors27%
*Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular
Cannonballz! Game Stats
![Page 106: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/106.jpg)
106www.zugara.com
Would you view an online Augmented Reality experience if it required you to download and install an Internet Browser plug-in other than Flash? (256 Votes)
AR Polls: Browser Plug-In
![Page 107: Blurring The Lines With Augmented Reality](https://reader038.fdocuments.us/reader038/viewer/2022102723/558b5af8d8b42a0e478b469e/html5/thumbnails/107.jpg)
107www.zugara.com
Do you have a webcam on any of your computers, or do you plan to have one within 6 months? (307 Votes)
AR Polls: Do You Have a Webcam?