BLUE_with Videos Final marketing
Transcript of BLUE_with Videos Final marketing
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Prof. NikhilProf. NikhilRaoRao
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Computer
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1982
Dell was created by MichaelDell. Started with the idea tosell directly to consumers.
1985
Released the Turbo, Dellsfirst computer.
1989Dell released its first notebook
computer
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1993
Dell shifts busies over seas totry to gain market share.
2000Dell was ranked 1 world wide
in shipment of Workstations
2006
Dell acquires AlienWare
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XPS
POWER EDGE
OPTIPLEX
XPS
DIMENSION
AXIM
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Imagine yourself in a world where
humans interact with computers. Youare sitting in front of your personal
computer that can listen, talk, or even
scream aloud. It has the ability to
gather information about you and
interact with you through special
techniques like facial recognition,
speech recognition, etc
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Aims on creating computational machines thathave perceptual and sensory ability like those ofhuman beings
Interactive computer
Computer acts as partner (and friend) to the user
Realize his physical or emotional states20
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y Blue eyes uses sensing technology to identify
a users actions and to extract key information
y Information is then analyzed to determine the
users physical ,emotional ,or informational
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Product comes under broad division of Engineering
and uses Instrumentation Engineering for its core
functioning
humancomputer
interaction
(HCI)
humanemotion
control
Motion
sensing
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Facial expressions(Eye-brows
and mouth lines primarily)
Heart pulse
rate
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Voice
Eye movements(As a pointing
device, Also to determine the
emotion)
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DESKT PS-
WILL BE PRICED BETWEEN
Rs 60,000 - 70,000
LAPT PS
WILL BE PRICED BETWEEN
Rs 1,00,000 - 1,25,000
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Companiesoutlets
Electronicshops
Technicalinstitutessuchas Prolificinstitutes
Inphysicallyhandicapped institutes
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Personal sales
Promotion in commercial
areas Advertisement in
newspaper (EconomicTimes, Times of India)
Promotion throughinternet
Company site33
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S T P
SEGMENTATION TARGETING POSITIONING
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SEGMENTATI N
Our product will be available in all the metro cities in all
electronic showrooms
It will available for all age groups
Initially it will be only targeted towards upper middle class
and elite people
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Operators
System administrators
Supervisors
Physically challengedindividual
Admin and I.T individual
Students
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POSITIONING
High Quality
Low Quality
Low
Price
High
Price
DELL-
With
human
sense
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Prevention
fromdangerousincidents
Minimization of
ecological
consequences financial loss
a threat to a humanlife
The
reconstructionof the course ofoperators work
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O M R I
L
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